As business owner always imagine you are based in Equilibrium.
This film is a fine piece of art about an utopian society governed by the banning of emotions and consequently, the banning of every form of art.
To sum up in a few gentle words, your product appeals to the feelings and emotions of your consumers but your business dealings don’t.
When dealing with customers you have no feelings. Because you will get a lot of rejection, and this might shred your courage into so tiny bits that you will not be able to recognize yourself. Then you start doubting the magic problem-solving power of your product. Don’t. It is still you and your product is wonderful.
Don’t care what people say and think about you. Care if they don’t respect you and your work. And care if they don’t respect your time.
Trust your intuition. If you have the feeling that you are wasting time with a (non)client, you are probably right, so stop the swapping of emails as this leads nowhither. Your time is as precious as any other assets in your company.
Businesses are not about passions. Yes, your product is your passion, but selling it (with a profit) involves cold calculations.
Don’t overthink. There are 2 types of clients, people who want to do business with you and people who don’t. The challenge is to detect the latest category (ASAP) and distance from them.
To be continued.
Art by Michael Cheval.
Like morning haze
clinging to sycamores
So is my love
Captive in the cave
of swimmers dancing
in the flicker of fires
that could be…
Art by John Singer Sargent.
By-product = something that is produced as a result of making something else, or something unexpected that happends as a result of something else:
“Happiness is not a goal…it’s a by-product of a life well lived.”
– Eleanor Roosevelt
Art – the fantastic mix of color and light by Eugene Lushpin.
“People buy into ideas and products based on emotions and then back up their decisions with logic.
As business owners we need to as well. Define what makes your ideal customer want to buy and play into that emotional state. It works.”
I illustrate with a bustle of feelings triggered by the sensual art of Issac Maimon.
We all have a first love, a summer love, a winter love….
A last love.
We carry them everywhere…
And they carry us to the most beautiful places ever.
Pictures from dreamy Bucharest in summer:
Glitch = a small problem or fault that prevents something from being successful or working as well as it should.
“It is your glitch that makes you great.”
Art by Duy Huynh.
Imagination doesn’t come easy or cheap. Sometimes words slide gracefully into polished sentences and sometimes they stumble in incredibly incongruous ideas that represent nothing.
Write what goes through your mind. Then shape and polish the sharp edges. Have your thoughts run wild and tame them a little. Not too much.
Find sources of inspiration in everything you see, read, watch. Write them down and make up a story.
Listen to people. They are stories on two legs. They can give you hints of lives you could never know.
Write the truest sentence that you know. “I would stand and look out over the roofs of Paris and think, ‘Do not worry. You have always written before and you will write now. All you have to do is write one true sentence. Write the truest sentence that you know.’ So finally I would write one true sentence, and then go on from there.”
– Ernest Hemingway
I always start with the truth, it is more illuminating and saner than everything we can imagine.
Art by Vincent van Gogh.
I don’t want the summer to end
That is why I try to suspend
My thoughts of winters and grey
Garnering drops of snow and dismay.
I don’t want the summer to end
That is why I am hand in hand
With clouds and planets blue,
Roses and treasures that have no clue
Of corrupt winds and misty reign
In the apocalypse of rain.
I don’t want the summer to end…
Art by Daniel F. Gerhartz.
- Axe = a tool that has a heavy metal blade and a long handle and that is used for chopping wood.
- The axe = the situation in which someone loses their job.
“I think we ought to read only the kind of books that wound and stab us. If the book we’re reading doesn’t wake us up with a blow on the head, what are we reading it for? So that it will make us happy, as you write? Good Lord, we would be happy precisely if we had no books, and the kind of books that make us happy are the kind we could write ourselves if we had to. But we need the books that affect us like a disaster, that grieve us deeply, like the death of someone we loved more than ourselves, like being banished into forests far from everyone, like a suicide. A book must be the axe for the frozen sea inside us. That is my belief.” -Franz Kafka
I illustrate with one of the incredible worlds of Vladimir Kush.
We are all Arya Stark, the girl with many faces. And aren’t we all enthralled with the Game of Thrones?!
She started small and acquired invaluable life lessons. We have done that, too. Minus the cruelty. However we can be cruel in our own words (and worlds).
We are all marketeers. We all sell something: our skills, our time, our successes, our failures, our dreams, our words, our ideas…
Then there are the communicators and the writers we are to be or become.
Last but not the least, we are the ones who smile first. This is the most important – I am always the first to smile…and the teacher, the negotiator, the entrepreneur, the seeker of new ideas, the communicator, the salesperson and the sportsperson.
We all wear many faces because “Your job is not to do your job but see what to do next”.
– Seth Godin
…or who to change into.
Art by Christian Schloe.