How to tell a great story

How to tell a great story from Seth

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”

Art by Boris Diodorov.

Sharing is keeping a part of me:

2 thoughts on “How to tell a great story

Leave a Reply

Your email address will not be published. Required fields are marked *