Monthly Archives: April 2020

Unremembered dreams

“She entered the story knowing she would emerge from it feeling she had been immersed in the lives of others, in plots that stretched back twenty years, her body full of sentences and moments, as if awaking from sleep with a heaviness caused by unremembered dreams.”
Michael Ondaatje, The English Patient

Art – Domenico Fetti, Sleeping Girl

Business Story – Starbucks

In the early ‘80s, Howard Schultz joined the coffee roasting company, Starbucks, as its Marketing Director. On a business trip to Italy, he became fascinated with the country’s coffee house culture, which emphasized the relationship between the barista and the customer. The preparation and presentation of coffee was treated with reverence, done only by trained professionals. Fascinated with this ritual and the sense of community that he felt in Italy’s coffee houses, Schultz returned to the United States and convinced the Starbucks founders to test the Italian coffee house concept. The idea took off and Howard Schultz changed the trajectory of Starbucks forever.

This is the first article of a new section on this blog, Business Story, because #StoriesMatter.

Of course, I illustrate with creatures of the water by John William Waterhouse.

Content writing

Another recent request from a collaborator:
“I would like to launch a new product aimed at migrants based here in the UK from Africa and Asia. We need someone to help us set up a webpage/content, payment portal and create a social media targeted campaign. If you can help please get in touch.”

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.
We keywordly handcraft your inventory of stories and spread it all over.

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.
Antoine de Saint Exupery

Don’t build a webpage. Create a yearning for what’s out there…

Art by Daniel Ambrose.

World Book Day

For World Book Day I nominate the book that made me travel. The words were so powerful that made me live in the truth of its images, walk the paths of love, anger and anguish of the telltale hearts roaming a world without maps… And I felt the desert, dissipating in my veins, the blood throbbed of life and traveling sand.

“The desert could not be claimed or owned–it was a piece of cloth carried by winds, never held down by stones, and given a hundred shifting names… Its caravans, those strange rambling feasts and cultures, left nothing behind, not an ember. All of us, even those with European homes and children in the distance, wished to remove the clothing of our countries. It was a place of faith. We disappeared into landscape.”
Michael Ondaatje, The English Patient

The bootstrapper creates value

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.” – Andy Warhol

Excerpt from my Get Away with Entrepreneurship published in 2016.

Art by Rafal Olbinski.

About Iulia Halatz
“Writing is an Iron Tale, must be tough and sincere to the core of human perception of pain as valor. I am the grumpy T-Rex who started writing out of pain, not because of a polished world. Writing out of love is painless and herbivore. As we sometimes taste blood, ours or others’. Nevertheless, some words are so expensive that we are better left with them unspoken or write them with the ink of a Ghost…” She is a teacher, small entrepreneur and cyclist.