Monthly Archives: May 2023

How do you tackle writer’s block?

Writer’s block is the condition of being unable to create a piece of written work because something in your mind prevents you from doing it.

The term was coined in 1947 by Dr Edmund Bergler, a famous Austrian psychiatrist living in New York City.

Teaching comes naturally to me because I view it as a real-time storytelling experience between myself and my students. I do not teach grammar in a dull manner; instead, I incorporate storytelling into my teaching approach.

I believe that writing is the true form of storytelling, and I have seldom experienced writer’s block. I struggle the most with maintaining consistency in my writing because sometimes my texts come across as frail when I am feeling very tired. I do not recognize my voice in them.

At times, I experience a lack of fresh ideas since I strive to write original content consistently. Sometimes the images I intend to convey through my stories appear to be blurry.

The medicine for that is to stop writing and start reading. I read everything I could find in my library. Anyhow, I have a lot of books on my must-read list. And I believe in Taleb’s antilibrary.

“Indeed, the more you know, the larger the rows of unread books. Let us call this collection of unread books an antilibrary.” – The Black Swan, Nassim Taleb

After a few days, my writing voice is back. The most inspirational writers for me are: John Fowles, Somerset Maugham, Jack London.
If I were to pursue a career as a novelist, my aspiration would be to write at least half as well as the aforementioned writers.

What about you? How do you beat writer’s block?
What’s your secret to unlocking the creative floodgates when the words just won’t flow?

Art – Vanessa Bell – Interior with the Artist’s Daughter, 1935

What is copywriting?

Copywriting is writing text (or ‘copy’) typically used for marketing. According to LinkedIn, the goal of a professional copywriter is to inspire business leads to take the actions needed to become clients. They add that the best copywriters take readers on journeys that educate while they persuade – a skill that requires them to write creatively while thinking strategically.

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it is similar to employing a single salesperson to reach out to all of your clients. The sales team communicates with customers on an individual basis, while a copywriter can reach a larger audience through various channels such as billboards, magazine ads, sales letters, blog posts, and other means of communication.

Our definition is: “Copywriting is the art of putting available dreams into people’s minds.”

What is SEO copywriting?

SEO copywriting involves the art of storytelling by incorporating relevant keywords and phrases that can attract readers while also being optimized for search engines.
“The best SEO is great content,” Seth Godin explains.

Creating compelling SEO content can lead to higher visibility on search engines as Google rewards websites with higher search rankings for engaging content. By implementing this strategy, you can potentially attract more visitors to your website, some of whom may convert into paying customers.

We carry out on-page SEO by focusing on keyword density and creating customized content that is relevant to your industry. We conduct an SEO analysis and develop a keyword strategy that is tailored to the existing content.

We craft honest SEO copywriting stories and SEO copywriting strategies that we have learned the hard way. I learned SEO content strategies and SEO copywriting through trial and error, good writing skills (I also write in verse), hard work, and a good understanding of growth hacking strategies.

We use narrative and growth hacking tactics to create a lovable tale that also appeals to search engines. Growth hacking is the process of expanding your company via innovation and creativity. You also receive a website that speaks to your customers.

We create tales based on the important key phrases you’ll need in your presentation.

We may either recommend them after doing a complete SEO audit of your current content and conducting significant research on your field of activity.

Effective SEO copy is most useful for content like:

Website content
Blog posts
Landing pages
Product write-ups
Press releases
Sales pages

To be continued…

Art – Artus Scheiner – The Little Stars of Gold, 1921.


“The imagination is the true fire, stolen from heaven, to animate this cold creature of clay, producing all those fine sympathies that lead to rapture, rendering men social by expanding their hearts, instead of leaving them leisure to calculate how many comforts society affords.”
Mary Wollstonecraft (in a 1794 letter)

Mary Wollstonecraft (27 April 1759 – 10 September 1797) was a British writer, philosopher, and advocate of women’s rights. Until the late 20th century, Wollstonecraft’s life, which encompassed several unconventional personal relationships at the time, received more attention than her writing. Today Wollstonecraft is regarded as one of the founding feminist philosophers, and feminists often cite both her life and her works as important influences.

Art – Michael Cheval. Fair use