Monthly Archives: June 2023

A Book

“I think we ought to read only the kind of books that wound and stab us. If the book we’re reading doesn’t wake us up with a blow on the head, what are we reading it for? So that it will make us happy, as you write? Good Lord, we would be happy precisely if we had no books, and the kind of books that make us happy are the kind we could write ourselves if we had to. But we need the books that affect us like a disaster, that grieve us deeply, like the death of someone we loved more than ourselves, like being banished into forests far from everyone, like a suicide. A book must be the axe for the frozen sea inside us. That is my belief.” -Franz Kafka

I illustrate with one of the incredible worlds of Vladimir Kush.

What Do You Do On Your Birthday?

Birthdays: magic days of unrepeatable events…In my imagination they look polished and warm.

I consider birthdays a bouquet of heartfelt memories. There are no two of them alike.
We expect the most out of our birthdays; we expect perfection, love, and a new experience—a new adventure.
As a child, my birthday was one of the most beautiful days of the year because it was also the last day of school and the first day of freedom. Freedom to eat cherries from the old cherry tree in front of our house, in which I used to climb wearing my uniform and staining it with cherry juice, to my mother’s horror. 

Freedom to embrace a long never-ending summer holiday in the middle of flowers and fruit trees. Freedom to cycle wherever and whenever I wanted. Freedom to sit quietly in the flower garden and to observe the violet twilight taking over the world. To smell the tuberoses. Another cherish memory is the summer nights spent in the garden, and looking at the flowers and shrubs in the light of the Japanese moon or the moon with a halo which gives the everything around a shadowy mystery glint.
I have understood this feeling better after discovering “Eu nu strivesc corola de minuni a lumii” by Lucian Blaga.

As an adult, I frequently had to work on my birthday, but I made it a point to do something that had personal significance to me. More often than not, that meant writing something new. I am trying to find that fresh, happy feeling that I am in the middle of a story whose paths I am able to create. I always live in the stories I write.
I am very presumptuous to say that it is the same as living in a Van Gogh painting. I do wish that my strokes of words were as powerful as those in his paintings.

Why do we put so much pressure on our birthdays to be perfect?
Perhaps it’s because we want stability and peace of mind in our lives and hope that our problems would disappear, if only for a day.

What about you?
How do you spend your birthday?

Art – Quint Buchholz

One business – Two stories

One business – Two stories:

–Bespoke communicative business English courses
-Error free business letters, emails, presentations, web pages & articles, product write-ups, landing pages, press releases, contracts, newsletters, white papers and sales pages.

Art by Atkinson Grimshaw.

“We are late” – May newsletter

The title was inspired by a comment under one of my articles on

We are late, but we remember.
May was a fabulous month with fresh ideas and articles, exploratory storytelling and interaction at my courses, and meeting new people, especially the representatives of a global brand with whom I would dearly like to do business.

“A change is as good as a rest.” So is writing new stories.
The May articles I liked the most are:

Perfumes and Their Muses

Who does not like fragrances?
A fragrance with a compelling backstory is a work of art.

I enjoyed writing this since it immersed me in history. I also had the opportunity to write about my female mentors. One of them is our beloved Queen Marie.
“Having never had much of a small garden before the war, I suddenly found myself consumed with a love for gardening. Flowers as a symbol of faith and hope may be seen almost anywhere: in gardens, inside homes, in hospitals, and even on street corners. Then I started planting gardens everywhere I went, bright gardens full of flowers where I could reflect on the past and take pleasure in the present.” – Queen Marie.
You can read this on


How do you tackle writer’s block?

It happens to everyone…
I don’t necessarily struggle with it since my imagination is insatiable, but I do sometimes lose my distinctive voice and feel like I’m portraying facts and feelings in too simple a way.

Reading is the remedy, and another test I didn’t include in my piece is attempting to start with the truest sentence I know.
Everything became apparent after that. This method is also used in my poems. This was published on my blog.

Lastly, English courses on business, banking, economics, creative business writing.

The word of the month has been: Creative Accounting
Creative Accounting is the use of methods of recording financial information about a company, etc. which are legal but which do not show the real situation clearly, usually making the company seem more successful than it really is.

I am still working on a website audit. 🙂

Art – Vincent van Gogh

Somewhere, There and Anywhere

Somewhere, There and Anywhere
are decent proposals of good-byes.

Uttered in different keys
Of Wisdom, Hope and Grief,

Launched in midnight dreams
and finished in the afternoons.

…That whispers in the wind
Cannot bear
in the prime of spring…

…Sending smells of Trust…
is autumn’s proposal of


Written on the 16th June 2015

In picture – Corfu in October by the Author

Content Writing Services

Our services include creating written content for websites and blogs.
We specialise in creating landing pages (or pillar pages).
Landing pages are web pages that have the specific purpose of capturing a visitor’s attention and motivating them to take a particular action, such as filling out a form or making a purchase.

We specialise in creating product write-ups, press releases, and sales pages.
Press releases are a form of communication that companies or organisations use to disseminate news or information to the media and the general public. Press releases are usually composed in a formal style and adhere to a particular structure that comprises a headline, subheadline, body text, and contact details. Press releases are typically used to announce new products, services, partnerships, or events and can be distributed through various channels, including email, social media, or wire services.
Sales pages are specifically designed web pages that aim to advertise and market a product or service with the intention of generating sales. Landing pages usually consist of convincing text, visuals, and prompts that motivate visitors to buy a product or perform a specific action. Well-written sales pages are visually appealing and provide clear and compelling reasons for why the product or service is valuable and worth buying.

We employ storytelling and growth hacking strategies, and we mould these into a lovable story that also charms the search engines. Growth hacking is growing your business through creativity. And you get a website that speaks to your consumers.

We’d love to hear from you!
Drop us a line, and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.
We are passionately B2B, and we would love to hear from you. We write back in a jiffy. We trust that we can build beautiful things together.

Art – Andrew Ferez