Monthly Archives: November 2023

The Lingering Garden

AI magic

The Lingering Garden is a renowned classical Chinese garden dating back to 1593. It is located in Jiangsu province, China. The garden is divided into four themed sections connected by covered walkways. The central garden encircles a pond and a grotto constructed of yellow granite. It was created by the renowned artist Zhou Binzhong.
– excerpt from ESXENCE 2023: Four Inspiring White Florals, my article on

The visual is AI-generated based on my words above.

Lilies of the valley

Lilies of the valley are the pearls of the garden, ready to be found only by those who believe in their power of fascination. In this perfume, lilies of the valley, roses, peonies, and irises create a bouquet like an early summer garden wafting in the mauve twilight. A sleepy garden that makes me feel like I am the only witness to their spreading scent.

– an excerpt from Perfumes and Their Muses, my article on
The visuals are AI-generated based on my words above.

Unique Value Proposition

Craft your own distinct value proposition, regardless of your area of expertise, be it digital marketing, affiliate marketing, SEO, or any other field.

The cornerstone of your branding as an online entrepreneur rests in your Unique Value Proposition (UVP).
My distinctive value proposition encompasses effective communication skills, the ability to articulate thoughts and emotions, and a range of interpersonal skills that foster strong connections with others. On top of my teaching skills, SEO copywriting, content creation, digital marketing strategies, business planning skills…

I have the expertise to enhance your website’s revenue by integrating search engine optimization (SEO) with content writing, which sets me apart from others.

Being unique is hard in a world full of possibilities and choices. This is true for both people and businesses. Knowing and explaining your Unique Value Proposition (UVP) is very important whether you’re a startup, looking for a job, or a seasoned professional. Your unique value proposition (UVP) is what makes you unique, describes who you are, and eventually gets the attention of your target audience. Discovering and successfully expressing your Unique Value Proposition is crucial in today’s competitive business world. This piece will dig into the idea of the Unique Value Proposition.

For example, the Unique Value Proposition is a sentence that tells people what makes you or your product or service special. What does it say about the main question, “Why should someone choose you over others?” Your unique value proposition (UVP) is a short, powerful statement that tells your target market what makes you unique and how you can meet their needs.


AI-generated image

Loneliness of stars

Humans cannot comprehend the loneliness of stars. We may, however, experience and picture the all-encompassing darkness that removes the barrier to the shimmering hidden beauty and thoughts of wonder.

– an excerpt from In Astra: Stargazing Into The Fragrant Light, my article on
The visuals are AI-generated based on my words above.

What are the best copywriting tips?

“Copywriting is the art of putting available dreams into people’s minds.”

I’ve been writing for 20 years and have compiled a list of essential guidelines for copywriting. First and foremost, one must like putting pen to paper and you need to really love trying new things, doing extensive research, and reading.

Know Your Audience:
Gain a deep understanding of what your target audience needs longs for, and struggles with.
Craft your messaging to connect deeply with your target demographic.

Create an Attention-Grabbing Headline 
Craft a headline that captivates and sparks curiosity.

Focus on Benefits
Emphasize the advantages your product or service offers, rather than solely focusing on its features.
Demonstrate the impact it has on the customer’s life.

Use Clear and Concise Language
Keep your sentences short and to the point.
Avoid jargon or overly complex language that might confuse the reader.

Tell a Story
Craft compelling narratives to captivate and connect with your audience.
Create a captivating narrative that transports the reader into the world of your product or service, allowing them to envision its use in vivid detail.

Create a Sense of Urgency
Encourage action by creating a sense of urgency.
Limited-time offers or exclusive deals can motivate readers to act quickly.

Use Power Words
Infuse your writing with emotionally charged language that elicits powerful responses.

Write for Skimmers
Many readers scan content, so use subheadings, bullet points, and short paragraphs to make your copy scannable.
Highlight key points to capture attention quickly.

Experiment with different headlines, calls to action, or overall structures.

Call to Action (CTA)
Clearly state what action you want the reader to take.
Make your CTA compelling and easy to follow.

Build Trust
To build credibility, use testimonials, case studies, or facts.
Be open and honest in your communication.

Edit and Revise
Invest some time into carefully editing and polishing your copy.
Streamline your writing by removing any unnecessary words and making sure your message is clear and concise.

SEO Considerations
Enhance search engine visibility by seamlessly integrating relevant keywords.
Write copy to serve two kings: your consumers, that will love your product or service and Google, that will understand what your web content is about.

Stay Updated
Stay up to speed on industry developments and changes in consumer behavior.
Keep in mind that great copywriting is a talent that can be honed with practice. Pay attention to how your audience reacts, and be open to changing your strategy depending on comments and outcomes.

AI-generated image

The Magic of Florence

After taking in the beautiful, iconic Tuscan landscape below, I arrived in Florence and discovered myself in a location where nature and history have collaborated to cast a magical veil over a land that has received the blessings of both God and the gods. Many of the sunrises were so beautiful that, over the Dome, I was able to see the pink magic fingers of Eos dismantling the immaculate light of dawn into the sun’s first rays.

– an excerpt from Perfumes of Breathtaking Fragrant Places, my article on

The visuals are AI-generated based on my words above.

Would you write a book?

Writing prompt
I was inspired by a post of a fellow writer on LinkedIn.

I have already had the privilege of having my writings featured in two anthologies, The Sudden Denouement Anthology Volume I and Darker Objects.

I do not have this in mind because, in my opinion, there are two obstacles to consider: time and money.
These are typical obstacles, so what else is new? One might inquire… Writing a book necessitates unwavering dedication, RESEARCH, EDITING, and PROOFREADING.

If I had the time to start writing a book, it would definitely be a fantasy one. Simple stories of people living in a legendary land. In this, I can pour all my love for mythology and ancient narratives.

But the people would be very real, like in the stories of Alice Munro.
What about you?

Would you write a book?

Art – Roger Bonafé