Author Archives: copywriting

Edgar Allan Poe

“Here the vast bed of waters, seamed and scarred into a thousand conflicting channels, burst suddenly into phrensied convulsion-heaving, boiling, hissing-gyrating in gigantic and innumerable vortices, and all whirling and plunging on to the eastward with a rapidity which water never elsewhere assumes except in precipitous descents.”
Edgar Allan Poe, A Descent into the Maelstrom

Harry Clarke – illustrator for The Tales of Mystery and the Imagination

How to tell a great story

How to tell a great story from Seth

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”

Art by Boris Diodorov.

Early Lilac Spring

My secret castle
lies in Spring
at the corner
of vernal vicious winds…
Surrounded by lilacs
and violets blue
Prolonged in the hue
of abstaining pink…

Faces and rivers
smile in the sun
Patience is nowhere to be found
as ethereal blooms
Expect the moons
to ignite from early
copper twilights…

Lilacs are the surreal kisses
of Spring
Clinging like stardust
to butterflies’ wings.
They color the dark
wink to the larks
And wait for the bees
to appease…

© Iulia Halatz

Art by Sergey Tutunov.

Iulia Halatz
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.

Storytelling is a big deal

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.
Antoine de Saint Exupery

Don’t build a ship. Create a yearning for the seas.

“Ideas come and go, stories stay.” – Nassim Nicholas Taleb

We employ storytelling and growth hacking strategies and we mold these in a lovable story that also charms the search engines. Growth hacking is growing your business through creativity. And you get a website that speaks to your consumers.
We’d love to hear from you!

Have a most fortunate day in all your hermetic activities!

Art by Harald Slott-Møller.

Grown-ups love figures

“Grown-ups love figures… When you tell them you’ve made a new friend they never ask you any questions about essential matters. They never say to you “What does his voice sound like? What games does he love best? Does he collect butterflies? ” Instead they demand “How old is he? How much does he weigh? How much money does his father make? ” Only from these figures do they think they have learned anything about him.”
Antoine de Saint-Exupéry, The Little Prince

Art by George Tooker.

SEO writing

I have found this on LinkedIn:
“Anyone a whizz (or know a whizz) at SEO and backlinks?
I have two keywords I want to target for a single domain to help me get rid of some bad juice from a previous owner.”

I haven’t got the time to respond but:
– First and foremost you need to perform an extensive and comprehensive SEO audit.
– Check the competition and their keyword strategy.
– Apply a SEO analysis and a keyword strategy based upon the existing content.
– Perform SEO on-page with a view to keyword density and carefully designated content for your industry.
– Craft new content woven in a lovable story that also charms the search engines.

“Ideas come and go, stories stay.” –Nassim Nicholas Taleb

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

Art by Tatiana Kazakova.