Author Archives: copywriting

What if

“What if you slept
And what if
In your sleep
You dreamed
And what if
In your dream
You went to heaven
And there plucked a strange and beautiful flower
And what if
When you awoke
You had that flower in your hand
Ah, what then?”
Samuel Taylor Coleridge, The Complete Poems

Art – Edmund Leighton

Where One Is Decimal the Other Is Reciprocal

As always, I am humbled and honored to be a Medium writer.

https://medium.com/blueinsight/where-one-is-decimal-the-other-is-reciprocal-2d385a3af2b3

Please find my blog, Iron Tales, at Blog Novels.

Photo by Tim Mossholder on Unsplash.

(Copy)Writer story

What do copywriters do?
Mostly (not) write…

Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.

I strive to make my clients’ stories visible and in doing so I need:
1.The brief.
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?
And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?
………………………………………………………………………………………………………………
Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.

Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor elect.

I illustrate with Rainy Evening by Todd Cox as our days as writers and copywriters may look like this. Nevertheless, they are still beautiful.

The creative instinct

“The creative instinct is … an enormous extra vitality, a super-energy, born inexplicably in an individual… — an energy which no single life can consume.”
Pearl S. Buck, the Youngest Woman to Receive the Nobel Prize in Literature

I am honored to be a Kintell advisor.

I CAN HELP YOU WITH:

Creative writing
IELTS, ICFE, ILEC, BEC preparation
Intercultural communication
https://kintell.com/advisors/iulia-halatz/creative-writing

I love words.
I cherish idioms, jargon, vernacular language. The most I love is Pan’s Labyrinth or treasure trove of word-work. Which firstly blind-numbs my eyes and mind. Then I have the eyesight of Argus and my mind channels the hands of Vulcan.

I have a BA in English language and civilization and I hold a second degree in Economics.
I have more than 20 years’ experience in teaching and writing academic pieces about finance, accounting, business, legal, marketing. I have created one-of-a-kind courses and tailored product descriptions for my corporate customers.

I am primarily a teacher of English and I am in love with words. I write stories. Simple stories. About dreams and goals, failure and foible, fallacy and reality, blossoming and withering. And I want to know about your passions and dreams, wishes and hopes, blossoming and flourishing…And the spears from life that make us glint. Nevertheless, I am a dreamer on a cloud. As dreams cost nothing… In ordinary days, I am a word-weaver for stories that build ladders. In the best of days, I just follow the seasons by means of bike, skis, or roller-skates. I am grateful to all colors of the world and to people who read, laugh, smile, and drop a line here.

Vestiges and Claws

My poem Vestiges and Claws has been featured at Medium.com.

We are the only people
in the world
and we hold
the keys to all
gardens and dungeons
beneath a wall…
We live on
Moon’s compassionate light
and greenish profoundness
of Spring.

We may not die
but if we do
your smile will freeze
the light blue
in my eye
and shovel back the trench
to where I quench
my thirst for throbbing hearts
and burning dreams
deposited in chests
that heave entwined.

© Iulia Halatz

Art – Ivan Avgustovich Veltz

Which poem reminds you of your childhood?

Which poem reminds you of your childhood? Either because you read it as a child or because when you read it, it resonates with your inner child.

A Bird, came down the Walk
by EMILY DICKINSON

A Bird, came down the Walk –
He did not know I saw –
He bit an Angle Worm in halves
And ate the fellow, raw,

And then, he drank a Dew
From a convenient Grass –
And then hopped sidewise to the Wall
To let a Beetle pass –

He glanced with rapid eyes,
That hurried all abroad –
They looked like frightened Beads, I thought,
He stirred his Velvet Head. –

Like one in danger, Cautious,
I offered him a Crumb,
And he unrolled his feathers,
And rowed him softer Home –

Than Oars divide the Ocean,
Too silver for a seam,
Or Butterflies, off Banks of Noon,
Leap, plashless as they swim.

Answer featured at Quora.com.

Art – Charles van Sandwyk.

Sun Chokes the Atmosphere

My poem Sun Chokes the Atmosphere featured on my blog at Medium.com/Blue Insights

Sun Chokes the Atmosphere
Moon dies and takes
the truth and breath of you
Stars inscribe the sky
and determine
who’s alive…
What are your dreams?
Ask your heart
and put an old wish
to the slaughter.

Wild is the conspicuous green grass
that tells itself
to reach the stardust smell of spring.
Old is the key
that keeps away the chains
and charms unfathomed
to open a new gate
As you wear another’s
beating heart
melting in
and dripping of blue lust
Not knowing when
to destroy the dark
and say:
I am saving the meat
of my dreams for you!

© Iulia Halatz

https://medium.com/blueinsight/sun-chokes-the-atmosphere-27342f1609c7

Honored to be a Kintell advisor

I am honored to be a Kintell advisor.

I CAN HELP YOU WITH:

Creative writing
IELTS, ICFE, ILEC, BEC preparation
Intercultural communication

https://kintell.com/advisors/iulia-halatz/creative-writing

I love words.
I cherish idioms, jargon, vernacular language. The most I love is Pan’s Labyrinth or treasure trove of word-work. Which firstly blind-numbs my eyes and mind. Then I have the eyesight of Argus and my mind channels the hands of Vulcan.

I have a BA in English language and civilization and I hold a second degree in Economics.
I have more than 20 years’ experience in teaching and writing academic pieces about finance, accounting, business, legal, marketing. I have created one-of-a-kind courses and tailored product descriptions for my corporate customers.

I am primarily a teacher of English and I am in love with words. I write stories. Simple stories. About dreams and goals, failure and foible, fallacy and reality, blossoming and withering. And I want to know about your passions and dreams, wishes and hopes, blossoming and flourishing…And the spears from life that make us glint. Nevertheless, I am a dreamer on a cloud. As dreams cost nothing… In ordinary days, I am a word-weaver for stories that build ladders. In the best of days, I just follow the seasons by means of bike, skis, or roller-skates. I am grateful to all colors of the world and to people who read, laugh, smile, and drop a line here.
Iulia Halatz