Category Archives: Blog de companie

Spring in our Hearts

Good weather and the light have summoned me outdoors in my tiny courtyard.
It is small and sweet with two birch trees welcoming Spring with bursting buds … and quarreling sparrows.

We all keep a tiny shred of spring and hope in our hearts.

I have written these for the blog of a client. Nevertheless, they are the truest sentences that I know…

Art – Spring Explosive by Salvador Dali, 1965

REWORK

Rework
by David Heinemeier Hansson and Jason Fried

Probably the best book about business in the times of Corona…

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working.

Olive Fell

2,500 Museums You Can Now Visit Virtually

If you’re feeling hungry for art while you’re stranded at home, here are our 12 selections out of 2,500 world-class museums and galleries that are now offering virtual tours and online collections.

View the full article at https://hyperallergic.com/547919/2500-virtual-museum-tours-google-arts-culture/

Dreams do come true, now I can travel vicariously through all gold ages of art and feeling.

Vincent van Gogh, Memory of the Garden at Etten

Beyond Google and Facebook advertising

While Google and Facebook both have advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them.

https://searchengineland.com/beyond-google-and-facebook-advertising-17-ad-platforms-you-should-try-328356

Art – Auseklis Baušķenieks

Facebook marketing, perks or pains?

Facebook used to be an essential digital marketing tool, we all know, including the wave of small entrepreneurs promoting solely on their pages having in mind the (newly obsolete) remark, “you don’t exist outside FB”.
Lately, as I am working remotely, I have been completing the digital marketing plans for one of my customers
Well, I have never been into FB marketing as I believe that it is good solely for brand awareness, nevertheless I went with the flow as I intended to make the most of it for my customer.
Previously, I have started two blogs, of course after completing the SEO audit and SEO content strategy for my customer’s website.
Then I started the page… I compelled and pestered my friends and friends of friends to like&follow the page, then I promoted the page for more Likes as everybody knows that a page with few Likes does not sit well in the eyes of possible customers.
I boosted posts, following the content posting strategy for both the blogs and the website and whatnot.
I have kept the shelves of the blogs shiny and sparkling with new stories and new pics…
Nevertheless, I couldn’t help but notice how very few of the page’s fans turned into customers. As if I didn’t know it, that buying publicity on FB is like buying stardust, it is just visual, pertaining to the symmetry of the page…

The other day there came the last straw, as I read in the news about a group promoting small businesses from Romania, I joined it with the identity of the FB page.
Then, within few hours, a lot of posts from the page disappeared without any message or warning, including the cover photo and “Our Story”, which I cannot repost. The page was reported for spam under the circumstances that this was the ONLY FB group I have joined so far. Unbelievable!!!
A lot of blood, sweat and tears that I put into this project have gone to blazes…

I am posting this, too, with a view to our futile attempts to sell more through Facebook:
https://www.inc.com/christine-lagorio-chafkin/small-businesses-ditch-facebook-marketing-advertising.html?icid=hmsub2

First and foremost the FB policy is wrong as it allows so may fake profiles in its network and on the other hand, it destroys the work of so many at the report/request of so few. I have written to them in the hope to have info of what I did wrong. No reply. The answer is that more and more small businesses will ditch Fb marketing.

As Twitter and Google have banned political advertising, maybe some politicians would trust the overpowering networking juice of FB…

I am illustrating with this photo in the idea that a surreal ride by a goat-drawn chariot is what I got lately.

Early Liliac Spring at Spillwords

Spillwords has published my Lilac poem:

Early Lilac Spring
written by: Iulia Halatz
https://spillwords.com/early-lilac-spring/

My secret castle
lies in Spring
at the corner
of vernal vicious winds…
Surrounded by lilacs
and violets blue
Prolonged in the hue
of abstaining pink…

Faces and rivers
smile in the sun
Patience is nowhere to be found
as ethereal blooms
Expect the moons
to ignite from early
copper twilights…

Lilacs are the surreal kisses
of Spring
Clinging like stardust
to butterflies’ wings.
They color the dark
wink to the larks
And wait for the bees
to appease…

Art – Sergey Tutunov

Iulia Halatz
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.

Dawn

The crowd are gone, the revellers at rest;
The courteous host, and all-approving guest,
Again to that accustom’d couch must creep
Where joy subsides, and sorrow sighs to sleep,
And man, o’erlabour’d with his being’s strife,
Shrinks to that sweet forgetfulness of life:
[…]
What better name may slumber’s bed become?
Night’s sepulchre, the universal home,
Where weakness, strength, vice, virtue, sunk supine,
Alike in naked helplessness recline;

Glad for awhile to heave unconscious breath,
Yet wake to wrestle with the dread of death,
And shun, though day but dawn on ills increased,
That sleep, the loveliest, since it dreams the least.
George Gordon, Lord Byron (1788-1824), Lara

Benjamin Haughton – Dawn