Category Archives: Blog de companie

Calmly We Walk through This April’s Day

“May memory restore again and again
The smallest color of the smallest day:
Time is the school in which we learn,
Time is the fire in which we burn.”
Delmore Schwartz

This is a repost from last year, as I have read fewer simpler and more true-to-the-heart words as Delmore’s.

I illustrate with a May flower, Iris by Albrecht Dürer.

Biking else matters

Cycle positive!
One of the latest and finest piece of news is that parks will be open for visitors, pedestrians, nature-lovers,… bikers with a hankering for new May sunsets and sycamore trees.
I haven’t seen a blooming tree since the 11th March. Like all addicts, I can remember precisely when I had the last cycling dose in the library of trees.

Lately, I have read that the U.S. is facing a severe bicycle shortage as global supply chains, disrupted by the virus outbreak, try to meet the surge in demand. Many shops are low on inventory or sold out. – https://www.nytimes.com/2020/05/18/nyregion/bike-shortage-coronavirus.html?smid=linkedin

Apparently, I have beaten the rush as I have two of them. I have read on LinkedIn that bicycles are presently called the freedom machines.
I can’t help remembering those times when I declared myself part of the free bikefolk, 3 years ago:

Cycling is my absolute passion. I do not care too much about anything else, with the exception of what I do, which has many layers of passion, and roller-skating. I recite incantations for the weather to stay fine until late December. Come to think, for 4 or 5 years we haven’t had snow in Bucharest for Christmas. And I bought my bike 5 years ago. Before, I was a roller-skater. I decided to switch the hat the moment a biker screamed at me pointing that the bike lane was for cyclists. And this is how I changed “denomination”.
http://blog.seocopywriting.ro/2018/01/02/biking-else-matters-5/

Art – David Hockney

5 (Copy)Writing rules

“We are a country in which words matter, and words can change minds.” – Ken Burns

Here are my 5 copywriting rules. Written in isolation in between blogs posts, poetry, product descriptions and SEO auditing.

1. Write the way you talk to your best friend, but in a consistent way. “Copy is a direct conversation with the consumer.” – Shirley Polykoff

2. Start with the truest sentence that you know (That is Hemingway, not me)
If written well, all stories are true. Be authentic and play with your imagination that will arrange words in different shapes to fill the truest contours of the shortest sentences that you can write. Each line should play off of each other.

3. Find balance in your writings. If you feel that your story lacks poise, shape it with the right words. Play with it and when finished read it aloud. Your ear will pick up the irregularities you cannot see on paper. I always read and record my poems before publishing. That’s how I spot the unpolished lines.

3. Simplicity. First line, second line. The goal of your first line of copy is to get people to read the second line. The goal of your second line is to get them to write the third, etc. Everything you write must be copy. Even if you are writing an ordinary email, or a request for offer.

4. Your copy is about the reader, not about you. It’s OK to write in the first person. That’s how people talk. Nevertheless, in the eyes of the reader “You” is more powerful than “I”. Who’s “I” and why should I care? I, the reader, care about myself and not about you, the writer.

5. Fill your copy with real examples of you and of your work. To let people know you’re real. Take screenshots of tweets, blog posts and articles published. They will boost up any email, blog post, or landing page.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” – from Seth

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.”– Andy Warhol
Excerpt from Get Away with Entrepreneurship written in 2016.

Iulia Halatz
Duy Huynh

Knifed at Blue Insights

Blue Insights has published my latest poem, Knifed.
Enjoy reading!
https://medium.com/blueinsight
I am honored and humbled to be part of the Medium publications!

I aim at dreams
knife them
as trophies on my wall.
I can always
take one down,
quench the thirst
of a turbulent wound
with
tainted endearment
from the poisoned well

We dug and drained
under the wing of
One night.
I’m in love
with a stabbed dream.

Under my skin
Rumors of thyself
move clouds upon the moon…

Art by Gertrude Abercrombie.

About Iulia Halatz
“We should take power and strength from our stories.” Her published poems can be found in The Sudden Denouement Anthology Volume I.

For the love of books

As being confined at my home, I have gone through my books now that I will (probably) have more time to read.
Next to my first poems published in the Sudden Denouement Anthology Volume I, there it was the black luster of my graduation paper. In the both I have put my passion and toil, sweat and tears.
My graduation year was one of the worst, being squeezed under job worries, preparation for the Post graduate exams, completing my graduation paper and being caught in a troublesome web of love and pain.
While leafing through my thesis I couldn’t imagine how on earth I had the patience and fortitude to set off upon the journey of the Gods thorough the Victorian Age.
Must be the love for ideals, love for hope, love for Mythology, love for word-work that helped me swam under all worries aided only by the unicorn-blue sheen of the moon onto the leaves of that forlorn summer.

Presently, I am travelling the world with the help of a sack of books and I am rearranging memories upon their shelves.

Art – Kinuko Craft