Category Archives: Business Story

Where One Is Decimal the Other Is Reciprocal

As always, I am humbled and honored to be a Medium writer.

https://medium.com/blueinsight/where-one-is-decimal-the-other-is-reciprocal-2d385a3af2b3

Please find my blog, Iron Tales, at Blog Novels.

Photo by Tim Mossholder on Unsplash.

(Copy)Writer story

What do copywriters do?
Mostly (not) write…

Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.

I strive to make my clients’ stories visible and in doing so I need:
1.The brief.
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?
And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?
………………………………………………………………………………………………………………
Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.

Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor elect.

I illustrate with Rainy Evening by Todd Cox as our days as writers and copywriters may look like this. Nevertheless, they are still beautiful.

The creative instinct

“The creative instinct is … an enormous extra vitality, a super-energy, born inexplicably in an individual… — an energy which no single life can consume.”
Pearl S. Buck, the Youngest Woman to Receive the Nobel Prize in Literature

I am honored to be a Kintell advisor.

I CAN HELP YOU WITH:

Creative writing
IELTS, ICFE, ILEC, BEC preparation
Intercultural communication
https://kintell.com/advisors/iulia-halatz/creative-writing

I love words.
I cherish idioms, jargon, vernacular language. The most I love is Pan’s Labyrinth or treasure trove of word-work. Which firstly blind-numbs my eyes and mind. Then I have the eyesight of Argus and my mind channels the hands of Vulcan.

I have a BA in English language and civilization and I hold a second degree in Economics.
I have more than 20 years’ experience in teaching and writing academic pieces about finance, accounting, business, legal, marketing. I have created one-of-a-kind courses and tailored product descriptions for my corporate customers.

I am primarily a teacher of English and I am in love with words. I write stories. Simple stories. About dreams and goals, failure and foible, fallacy and reality, blossoming and withering. And I want to know about your passions and dreams, wishes and hopes, blossoming and flourishing…And the spears from life that make us glint. Nevertheless, I am a dreamer on a cloud. As dreams cost nothing… In ordinary days, I am a word-weaver for stories that build ladders. In the best of days, I just follow the seasons by means of bike, skis, or roller-skates. I am grateful to all colors of the world and to people who read, laugh, smile, and drop a line here.

Honored to be a Kintell advisor

I am honored to be a Kintell advisor.

I CAN HELP YOU WITH:

Creative writing
IELTS, ICFE, ILEC, BEC preparation
Intercultural communication

https://kintell.com/advisors/iulia-halatz/creative-writing

I love words.
I cherish idioms, jargon, vernacular language. The most I love is Pan’s Labyrinth or treasure trove of word-work. Which firstly blind-numbs my eyes and mind. Then I have the eyesight of Argus and my mind channels the hands of Vulcan.

I have a BA in English language and civilization and I hold a second degree in Economics.
I have more than 20 years’ experience in teaching and writing academic pieces about finance, accounting, business, legal, marketing. I have created one-of-a-kind courses and tailored product descriptions for my corporate customers.

I am primarily a teacher of English and I am in love with words. I write stories. Simple stories. About dreams and goals, failure and foible, fallacy and reality, blossoming and withering. And I want to know about your passions and dreams, wishes and hopes, blossoming and flourishing…And the spears from life that make us glint. Nevertheless, I am a dreamer on a cloud. As dreams cost nothing… In ordinary days, I am a word-weaver for stories that build ladders. In the best of days, I just follow the seasons by means of bike, skis, or roller-skates. I am grateful to all colors of the world and to people who read, laugh, smile, and drop a line here.
Iulia Halatz

Who are the best love poetry writers currently alive?

I have answered this at Quora.com.

Mr Ondaatje is not necessarily a love poetry writer, but for me, everything he writes is poetry and he is a poet, singing “unknowingly the message and the promise from the lotus-gardens beyond the sunset”.

This is a poem that I love:

Speaking To You

by Michael Ondaatje

Speaking to you
this hour
these days when
I have lost the feather of poetry
and the rains
of separation
surround us tock
tock like Go tablets

Everyone has learned
to move carefully

‘Dancing’ ‘laughing’ ‘bad taste’
is a memory
a tableau behind trees of law

In the midst of love for you
my wife’s suffering
anger in every direction
and the children wise
as tough shrubs
but they are not tough
–so I fear
how anything can grow from this

all the wise blood
poured from little cuts
down into the sink

this hour it is not
your body I want
but your quiet company.

What is success irrespective of literature definition?

“A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.” – Tim Ferriss

“The secret to success is to do the common things uncommonly well.” ― John D. Rockefeller

Art by a very successful painter who paints uncommonly well – Michael Cheval.

Which is the best website to learn about digital marketing?

I have written and answer at Quora.

I do believe there are many wonderful digital marketing websites, but everything I know about marketing and digital marketing I have got it from Seth Godin: Seth’s Blog

Also I particularly enjoyed his Icarus Deception:

“Author James Elkins writes of the three components necessary for someone to become an artist: seeing, making and the tabula rasa.
First, students need to learn to see. They have to see the world as it is without labels, without knowing the name of what is seen.
Second, they are taught how to make. How to use hands or voice or body to take what they see and reflect it back to the world.
And third, and most difficult, the artist starts with a blank slate. Art must be done for the first time, not repeated, and that first stroke, those first words – this is the source of our fear.”
Seth Godin – The Icarus Deception

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – This has become my guideline in everything I write.

Art – Jennifer Diehl.

How would I set up a poetry writing tutorship online?

I have answered this at Quora.

I teach a Creative (business) Writing course online, so, when I started, my first step was to build a website and adorn it with all the details with a view to my courses. Nevertheless, I first started writing on my blog in 2014, which prompted me to start teaching about it, along with my other business, finance and legal courses.

But building up a website, optimizing it, networking, writing blog posts every day takes a lot of time and tremendous amounts of work, also because search engine optimization is a life style for a website, as one can never say, “I have just finished optimizing your website, my work is done”.

Other tips (borrowed from the great Seth Godin) are concerned with developing your reputation, your Body of work, and your cohort.

In doing so, I advise you to join a teaching platform, for the beginning, such as

Online Teaching Jobs | Teach Away

I do hope these have been helpful for you, and I wish you an enduring and wonderful career in teaching.

Art – Henrik Nordenberg

Tailored Ink

Meet Han-Gwon Lung, CEO & Co-Founder of Tailored Ink

There is no one “right” road for everyone to take. Do what feels best for you.
Read the full article: https://businesscollective.com/han-gwon-lung-tailored-ink/index.html

Domenico Gnoli – Babylon