Category Archives: Copywriter

Video Content For My Students

Even if I am first and foremost a passionate writer, I cannot overlook the power of video content.
In a previous article, Stats about content creation that very few people are talking about, I mentioned a few details:

Visual Content Dominance
Stat: Visual content is processed 60,000 times faster than text.
Source: According to a study by 3M Corporation and Zabisco.
Implication for copywriting: Incorporating visually appealing elements in copywriting, such as images, infographics, or videos, can significantly enhance message retention and engagement.

So, I have strived to create AI-generated video content, as I am not a deft filmmaker.
But I use AI to generate videos based on my articles to create a useful trove of content for my students, who can enjoy continuous learning outside of our classes.

Please follow my YouTube channel:

This is my latest video about Quora: based on my article:
Did You Know That Quora is The 56th Website in the World?

Photo: Pexels

Did You Know That Quora is The 56th Website in the World?

According to Similar Web, Quora is the 56th website in the world with 826.4 million monthly visits, of which almost 78% are organic.

Incoming traffic from:

For me, Quora is a treasure trove of knowledge and intriguing facts.
I answer questions about literature, poetry, literary trends, SEO, business development, and so on.

Lately I have answered the following questions:

How can I write a good poem today?

Can you name some well-known female authors who write under pen names or pseudonyms?

Which is the best free SEO tool?

Photo by the author

What Are The Best Design Blogs?

Design Milk
Dedicated to modern design. You’ll find design ideas from interior design & architecture to modern furniture & home decor. Key topics covered are creative art, commercial designs, stylish products, lifestyle trends, and new technology.

Founded in 1999, Designboom is the world’s first online design and architecture magazine, publishing the latest news & key issues in all aspects of design, architecture, and art. We provide useful information & insightful interviews, studio visits, documentation of new products, reviews of exhibitions and books, and historical surveys.

A design website that features news, competitions, websites, portfolios, and events across the global creative industry. We talk about Design, Art, Photography, Advertising, Architecture, Style, Culture, Technology, and Social Media.

The world’s most influential architecture, interiors, and design magazine. Our mission is to bring you a carefully edited selection of the best architecture, design, and interiors projects and news from around the world.

Print Magazine
A bimonthly magazine about visual culture & design. Dedicated to showcasing the extraordinary in design, Print covers a field with publication & book design, animation & motion graphics, corporate branding & rock posters, and exhibitions & street art-Print.

Stories about inspiring designers, meetups, and everything design, as well as resources for discovering & connecting with designers all over the world. Dribbble is a community where designers share, grow, & get hired.

The New York Times » Design
News about Design, including commentary and archival articles published in The New York Times. The New York Times is a hub for conversation about news and ideas.

Creative Bloq
Creative Bloq delivers a daily mix of tips & inspiration for digital and traditional artists, web designers, graphic designers, 3D and VFX artists, & illustrators. We offer the insight that enables them to keep up to date with the latest trends and developments in global design and to create their best work.

If you liked this article, check The Best Blogs On Business Development.

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She Knew

“She knew how to hit to a hair’s breadth that moment of evening when the light and the darkness are so evenly balanced that the constraint of day and the suspense of night neutralize each other, leaving absolute mental liberty…At times her whimsical fancy would intensify natural processes around her till they seemed a part of her own story. Rather they became a part of it; for the world is only a psychological phenomenon, and what they seemed, they were. The midnight airs and gusts, moaning amongst the tightly wrapped buds and bark of the winter twigs, were formulae of bitter reproach. A wet day was the expression of irremediable grief at her weakness in the mind of some vague ethical being whom she could not class definitely as the God of her childhood, and could not comprehend as any other.”
Thomas Hardy, Tess of the D’Urbervilles

Art – Edwin Romanzo Elmer – An Imaginary Scene, 1892.

Can you name some well-known female authors who write under pen names or pseudonyms?


Charlotte Brontë (21 April 1816 – 31 March 1855) was an English novelist and poet, the eldest of the three Brontë sisters who survived into adulthood and whose novels became classics of English literature. She is best known for her novel Jane Eyre, which she published under the gender neutral pen name Currer Bell. Jane Eyre went on to become a success in publication, and is widely held in high regard in the gothic fiction genre of literature.

Emily Jane Brontë (30 July 1818 – 19 December 1848) was an English novelist and poet who is best known for her only novel, Wuthering Heights, now considered a classic of English literature. She also published a book of poetry with her sisters Charlotte and Anne titled Poems by Currer, Ellis and Acton Bell with her own poems finding regard as poetic genius. Emily was the second-youngest of the four surviving Brontë siblings, between the youngest Anne and her brother Branwell. She published under the pen name Ellis Bell.

Mary Ann Evans (22 November 1819 – 22 December 1880); known by her pen name George Eliot, was an English novelist, poet, journalist, translator, and one of the leading writers of the Victorian era. She wrote seven novels: Adam Bede (1859), The Mill on the Floss (1860), Silas Marner (1861), Romola (1862–1863), Felix Holt, the Radical (1866), Middlemarch (1871–1872) and Daniel Deronda (1876). As with Charles Dickens and Thomas Hardy, she emerged from provincial England; most of her works are set there. Her works are known for their realism, psychological insight, sense of place and detailed depiction of the countryside. Middlemarch was described by the novelist Virginia Woolf as “one of the few English novels written for grown-up people” and by Martin Amis and Julian Barnes as the greatest novel in the English language.

Will poetry ever become obsolete due to its lack of practical use compared to STEM fields?


Poetry will never become obsolete, nor will art or any artistic expressions, because this makes us human. We read and write poetry with the heart, not with the mind.
Music makes us feel. Science forces us to think.
Exploring imaginary dominions is purely an artistic expression of feeling with our heart and creativity. Even perfumery is subjected to poetry. Perceiving a fragrance has to do with interpretation, not to mention that some people have synesthesia; they see the smells in colors. Some fragrances remind me of turbulent twilights, while others remind me of a sun ray that sparkles in a bottle, emitting a solar heating vibe akin to a lamp.

The above question echoed in my mind, making me think of the film Equilibrium.
Because art elicits emotions, all representations of art have been outlawed in an effort to foster a conflict-free society.
Sean Bean’s character is willing to sacrifice his life for a book of poems by William Butler Yeats:

“I have spread my dreams under your feet;
Tread softly because you tread on my dreams.”

We read poetry, listen to music, and enjoy paintings because they contribute to our humanity. They allow us to travel vicariously and evade in faraway lands that offer hope, love, and wonder.
I cannot imagine the world without music, scents, and art. There’s a story behind all of these. Sometimes it’s a story in verse.

Art – Thomas Edwin Mostyn

Search Engines vs Artificial Intelligence

We live in the age of information that is quickly transitioning into the Age of Choices.
Please read more in my old article from 2018: Are you a rebel writer?

How easy is it to find information?
How do you find accurate information?
For, let’s say, two decades, I have been using Google and accurate keywords to find information. The best example for me was finding a certain song that I loved from the soundtrack of a movie, and I used to paste in keywords on YouTube.

Lately, I have been experimenting with the AI, and I attended a conference at Esxence, Milan about the AI and the art of perfumery.
Please read my report on ESXENCE 2024: Artificial Intelligence Perfume Day

During my exploits I was wondering if we were dealing with a revolution from the point of view of search engines and the AI, as many people also report that they employ the AI solutions to find pertinent information.

In my opinion, and as I mentioned in my report for Fragrantica, I ALWAYS check my findings unearthed by the AI.

If we look at data, according to Similar Web, OpenAI had more visitors than Google in January 2024.

From the point of view of search engine optimization, the game is changing, yet again, with AI the major game-changer. Never a dull day for us, SEO scholars.
Where does this lead ?
What is the AI’s indexing strategy for your website?

Please watch the video:

AI-generated picture

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
Also, I am a human-centered copywriter and author who writes about feelings, fragrances, and entrepreneurial freedom.

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What Is A Side Hustle?

More Companies Are Starting as Side Hustles

New data from payroll company Gusto shows that 44% of new business owners in the US launched their ventures while working part- or full-time last year. That’s up from 27% in 2022.
Source: Bloomberg

What is a side hustle?
It is a piece of work or a job that you get paid for doing in addition to doing your main job:

More people started selling things online during the epidemic due to a surge in entrepreneurship caused by millions being laid off after Covid-19 lockdowns. The shift to online shopping created new business opportunities, leading to a significant increase in newly established enterprises in the United States, exceeding pre-pandemic levels by over 50%. Americans’ interest in side hustles grew during the epidemic due to financial strains, prompting individuals to seek additional income sources. Factors like rising prices, financial burdens, and reduced salary increases also contributed to this trend, with generative artificial intelligence enabling individuals to manage side hustles alongside full-time jobs.

Generative artificial intelligence, like OpenAI’s ChatGPT, has made it easier for people to run side businesses while working full-time by speeding up company setup and proof of concept. While AI can serve various purposes such as marketing campaigns, video editing, graphic design, and e-commerce strategies, its effectiveness is limited and cannot fully replace human creativity.

Next, I will go over some straightforward side hustles to get started with.

Photo by the author.
Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
Also, I am a human-centered copywriter and author who writes about feelings, fragrances, and entrepreneurial freedom.

What Are The Best Blogs On Business Development?

Business development is a key topic in our courses.

I cannot but remember Elon Musk’s words:
“Starting a company is like staring into the abyss and eating glass.”
This quote perfectly captures the essence of what it takes to build a successful company from scratch.

There are no gold rules and no guarantee that you will be successful in your endeavors.

Based on our course and observations, the main challenges are as follows:
The first clients
Keeping the clients
Positioning in the market
What do you really sell?

The latter is a very good one is quite compelling, as it highlights the fact that certain companies lack a clear understanding of their own products or services.
Jeep does not sell cars. They sell adventure. Amazon sells convenience and affordability…
I think there is never enough information about starting and developing a company, so I have been digging for more.

Here are some of the top blogs you can follow to get your daily dose of business development wisdom:

Fuel Lines: Founded by Michael Gass, a renowned business development expert, Fuel Lines offers insights on various business development aspects, like lead generation and building relationships [Fuel Lines blog].
Nopio: This blog dives into practical tactics for business development teams, covering topics like crafting compelling landing pages and measuring brand awareness metrics [Nopio blog on business development].
Sales Odyssey Blog: If you’re looking for a well-rounded perspective that integrates business development with sales, the Sales Odyssey Blog is a great resource [Sales Odyssey Blog].
The Social Bungalow Blog: This blog explores the intersection of social media and business development, providing valuable tips on leveraging social media platforms for B2B lead generation [The Social Bungalow Blog on business development].

These are just a few of the many excellent business development blogs out there. To find the ones that resonate most with you, consider your specific interests within the field.

Look for industry-specific blogs: Many publications cater to specific industries, offering business development advice tailored to your niche.
By following these blogs and exploring different resources, you can stay informed about the latest trends and develop a winning business development strategy.

If you enjoyed this article, be sure to check out our recommendations for top blogs on crafting compelling copy.

Photo by the author.

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
Also, I am a human-centered copywriter and author who writes about feelings, fragrances, and entrepreneurial freedom.

What Are Your Fears About The AI?

As a Medium writer, I have received this message:

Medium is for human storytelling, not AI-generated writing. We recently defined and clarified our specific policies around the different uses of AI-generated content and technologies, and what is allowed in the Medium Partner Program. You can read those policies in our Help Center.
Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of our Partner Program.

Maybe the fear of being replaced as a content writer is gone.

Do I stand alone in seeing the resemblance between the computer on the Enterprise (from Star Trek) and artificial intelligence (AI)?
Asking effective prompts leads to verifiable sources of information…

Below, I have listed the main fears for entrepreneurs concerning AI.

Job Displacement: Automation could lead to job displacement among their workforce, impacting employee morale and company culture.

Loss of Competitive Advantage: Entrepreneurs may worry that their competitors’ adoption of AI technologies could give them a competitive advantage, leaving them at a disadvantage in the market.

Security Risks: Entrepreneurs may fear security breaches and cyber attacks resulting from AI vulnerabilities, potentially exposing sensitive business data and damaging their reputation.

Overreliance on AI: Entrepreneurs may fear becoming overly reliant on AI tools, leading to a loss of creativity, innovation, and human intuition in their decision-making processes.

Negative Public Perception: Entrepreneurs may fear backlash from customers or stakeholders if AI-driven initiatives are perceived as intrusive, manipulative, or unethical.

Regulatory Compliance: Entrepreneurs may fear the complexity and uncertainty of AI regulations, risking legal consequences or fines for non-compliance.

Loss of Human Connection: Entrepreneurs may fear that increased reliance on AI in customer interactions could diminish the human connection and personal touch that are essential for building relationships and loyalty.

Unforeseen Consequences: Entrepreneurs may fear unintended consequences or unforeseen risks associated with AI adoption, such as algorithmic errors or unintended biases.

Reputation Damage: Entrepreneurs may fear that AI-related mishaps or failures could damage their brand reputation and erode customer trust, leading to loss of business.

Innovation Stagnation: Entrepreneurs may fear that AI adoption could lead to complacency and a lack of innovation within their organization, stifling creativity and entrepreneurial spirit.

As a conclusion, I would like the AI to do the heavy lifting around, to clean, wash, do the vacuum cleaning, sort the garbage, and leave the creating tasks and the thinking to me.

AI-generated photo