Category Archives: Copywriter

“What would you do if you could do anything?”

“What would you do if you could do anything?”

Create my own Republic of Imagination. I wanna write and write to turn the straw of my existence into the gold that can be lived on.
The strange story is bold and wild. But it unlooses the witch-ink that turns straw into tangible possibilities.

If wishes were horses, then beggars might ride.
If wishes were words, then beggars would be writers…
Aren’t we all?

Art by Marvin D. Cone.

I am delighted that some of my poems have been included in the Sudden Denouement Anthology Volume I. The anthology is available on Amazon.com and Amazon.co.uk.

Storytelling is a big deal

“Storytelling has always been a big deal for companies.
But forget business for a minute. Stories are much bigger than that, they’re central to our human existence.” – gapinvoid

Stories are about people, not about business, not about products. Behind every successful business, there is a person whose heart trembled with fear, apprehension and disappointment. Behind any product there is a set of questions one bluntly asks in desperation and determination. We don’t really have all the answers to all questions but if we weave them into a story, maybe we can touch the answers with some words.
We write stories to survive and sur-thrive.

“Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.”
– Roland Barthes, “Talking,” in A Lover’s Discourse, 1977

But with such setting, what is there to write about?
… The perfection of a stolen moment far from the madding crowd:

credit @james_mcdonald_photography
• Harry’s Bar London

The hardest questions

Tell me, what is it you plan to do with your one wild and precious life?
Mary Oliver, from The Summer Day

Sow your wild oats?
Build a castle with every moment you’ve got love in your heart?
Feel and dream in colours?
Drink coffee in the morning and hang fairy lights in the evening?
Sow kindness in barren cruel soil?
Decorate the moon room?
….
– Iulia Halatz

Art – Brad Kunkle – The moon room.

Lotus eaters

“Poets are the dreams of gods, and in each and every age someone hath sung unknowingly the message and the promise from the lotus-gardens beyond the sunset.”
H.P. Lovecraft, Poetry and the Gods

I am no lotus eater, just a word eater. I gulp them ethereally and stubbornly, and innocently agree with their meanings. They tremble and describe another day in the garden beyond the sunset.

Art by Thomas Edwin Mostyn.

What do you want for 2019?

A rather late and overrated question… Following in the “footwords” of one wise wizard (Gandalf), I do things precisely when I mean to, not when they are suppose to happen, neither late, nor early.

Write down all the things that make you so goddamn glad you’re alive. It can be simple things like: watering plants, the sunlight that seeps on your bed at 10:00 A.M, dancing in the rain or playing in the snow, watching the sunrise or sunset, decorating your room with fairy lights, googling for surrealistic paintings, lighting too many candles in mid-days, eating pizza while watching your favorite show, searching how many people have the same name as you in the world, how wonderful is that? What do you want more than these?

More ways and words to say: “I love you”…
Armors for moments when I feel depleted and drenched of kindness. I dissolve this by writing. This is my predicament, situations and people that make me forget who I am, how kind I am, who make my heart turn to stone, but who never, ever were permitted to steal the real me.

“Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.” – Kurt Vonnegut

Building is King but maintenance is King Kong (inspired by Seth Godin’s words, “Content is king”, but distribution is King Kong)….
Maybe Happiness is in the building… One event creates the architecture of everything falling in the right place with light and joy and windows and mirrors as walls transparently maintaining the gift of the gab.

Art by Andrew Wyeth.

We write

We tell each other stories in order to survive and sur-thrive.

Storytelling is a magic realm. We are lucky to spend here a large chunk of our time.

What kind of letters do we write from the land of storytelling?
Life stories strangled in magnanimous stanzas build on love, fear, equanimity, and on the wizardry of sundowns and sunups.

Cover letters that tell a story of passion, dedication, failure and success, web content and presentations about a world of our own choosing built around something that we ourselves have created.

“We die. That may be the meaning of life. But we do language. That may be the treasure of our lives.” – Toni Morrison

Art by Franz von Stuck.

Of Serendip

There is a very old folktale that dates back to the Sassanid Empire about the Three Princes of Serendip, who travelled the world, making discoveries. These seemed to be accidental, but the discoveries were reinforced by the princes’ wisdom in recognizing and taking advantage of these apparent accidents. During the 18th century the art historian and antiquarian Horace Walpole brought the word “serendipity” into the English language based on this story, in which the heroes were “always making discoveries, by accidents and sagacity, of things they were not in quest of”.

Be of Serendip. Indulge in the freedoms of travelling, vicariously or not.

Education and experience do not come from a paper. I have two main papers, but the most important papers are the ones I have been filling since I started doing the work I am proud of, the work that I have sent and showed to perfect strangers while making decisions in times of eclipses of mind and ideas.
We have skills, as stated in our papers, nevertheless the ones we need to sail the murky waters of translucent innovation and the rock-solid skills of a bootstrapper are still pending…

“There are more tools, resources and opportunities to become a bootstrapper today than ever before. To begin with a market that needs your help, a contribution you want to make and the willingness to put in the effort and to create something of value.”
Seth Godin

“Any sufficiently advanced technology is indistinguishable from magic.”-Arthur C. Clarke
Use the magic at your hands to solve problems, make connections, open doors, make a difference aided by your new found freedom.
Your freedom is your new-found-land, your Serendip.

Freedom is novelty in thinking, words, ideas. Each day comes with a new attire of projects. Finish some of them, mold some into new stuff. Your stuff… Show your stuff to new people. Send something that you yourself have weaved.

Nevertheless, some days would be spent drifting while hope gets eaten by a dragon. But as an entrepreneur, there is just one way available, that of gritty positivism. Otherwise you’ve got yourself a problem, solved when silvery hope shines again, lit by your work and the people you care about.
Iulia Halatz

Art – Eclipse by Konstantin Korobov.

http://blog.seocopywriting.ro/2017/04/04/success-as-craft-of-magic/

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Personal value proposition

“Your PVP, your personal value proposition, is how you impact your company.
It’s how your work changes the world.” – Gapingvoid

Content writers don’t write blog posts – they create stories.

Teachers don’t teach – they create stories and experiences.

Teachers create stories around you as a main character. You get to play many parts, one of which is to rewrite and retell your story in English. With “little” help from your teacher.

So when you come the the course, you know what story to weave.

There is no place for arrogance in the teaching. The only thing is changing the world of your students.

© Iulia Halatz

Art by Hans Andersen Brendekilde.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.