Category Archives: Copywriter

Of Serendip

There is a very old folktale that dates back to the Sassanid Empire about the Three Princes of Serendip, who travelled the world, making discoveries. These seemed to be accidental, but the discoveries were reinforced by the princes’ wisdom in recognizing and taking advantage of these apparent accidents. During the 18th century the art historian and antiquarian Horace Walpole brought the word “serendipity” into the English language based on this story, in which the heroes were “always making discoveries, by accidents and sagacity, of things they were not in quest of”.

Be of Serendip. Indulge in the freedoms of travelling, vicariously or not.

Education and experience do not come from a paper. I have two main papers, but the most important papers are the ones I have been filling since I started doing the work I am proud of, the work that I have sent and showed to perfect strangers while making decisions in times of eclipses of mind and ideas.
We have skills, as stated in our papers, nevertheless the ones we need to sail the murky waters of translucent innovation and the rock-solid skills of a bootstrapper are still pending…

“There are more tools, resources and opportunities to become a bootstrapper today than ever before. To begin with a market that needs your help, a contribution you want to make and the willingness to put in the effort and to create something of value.”
Seth Godin

“Any sufficiently advanced technology is indistinguishable from magic.”-Arthur C. Clarke
Use the magic at your hands to solve problems, make connections, open doors, make a difference aided by your new found freedom.
Your freedom is your new-found-land, your Serendip.

Freedom is novelty in thinking, words, ideas. Each day comes with a new attire of projects. Finish some of them, mold some into new stuff. Your stuff… Show your stuff to new people. Send something that you yourself have weaved.

Nevertheless, some days would be spent drifting while hope gets eaten by a dragon. But as an entrepreneur, there is just one way available, that of gritty positivism. Otherwise you’ve got yourself a problem, solved when silvery hope shines again, lit by your work and the people you care about.
Iulia Halatz

Art – Eclipse by Konstantin Korobov.

http://blog.seocopywriting.ro/2017/04/04/success-as-craft-of-magic/

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Personal value proposition

“Your PVP, your personal value proposition, is how you impact your company.
It’s how your work changes the world.” – Gapingvoid

Content writers don’t write blog posts – they create stories.

Teachers don’t teach – they create stories and experiences.

Teachers create stories around you as a main character. You get to play many parts, one of which is to rewrite and retell your story in English. With “little” help from your teacher.

So when you come the the course, you know what story to weave.

There is no place for arrogance in the teaching. The only thing is changing the world of your students.

© Iulia Halatz

Art by Hans Andersen Brendekilde.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Water

“Unless you really understand the water, and understand the reason for being on it, and understand the love of sailing and the feeling of quietness and solitude, you don’t really belong on a boat anyway. I think Hemingway said one time that the sea is the last free place on earth.”
Humphrey Bogart

Art by Frederick Judd Waugh.

Across The Bow – Matthew D. Eayre

Across The Bow – Matthew D. Eayre

Breathless and formidable as always:

“Far from my mind is the thought
of what I may possess
or what others have not

A place between understanding,
perhaps
education is not the measure
of a man’s knowledge
and experience is only one of many

I cannot find the sound of reverence
echoing down hallowed halls;
as though none had been before
today sounded the first call…”

Read this stunning story on Sudden Denouement Literary Collective:
suddendenouement.com/2018/09/28/across-the-bow-matthew-d-eayre

Poetry of Monsters is also his doing!

Businesses must be built like cities

Businesses must be built like cities, as places for pleasure, trade, wealth and work.
A successful business epitomizes the work that shines like gold. The work that breathes the perpetual air of jazziest Spring.

Innovation and hard work
Your deeds and hard work are evidence of your small empire erected on a foundation of stardusted ideas protected by the wing of spring. Rains might soak your efforts and bring in the smell of dust, but you must toil and think creatively until the sun comes down again.
Whoever comes for pleasure should see the hard work behind every shiny slate in the pavement.
Leave trails of hard work to lead your customers to your city of trade, wealth and treasures. Be a lucky snail that leaves a gold trail of slog.

Trade means to develop friendliness and communication. The city of business is not a place for arguments but for agreements and networking. And for instructive courses, information, physical and spiritual wealth and language. The language that creates truthful connections between the people who are willing to build something wonderful together, a business, a new product, a story that stealthily steals your time while giving away pleasure.

Extraordinary evidence
“Extraordinary claims require extraordinary evidence” – Carl Sagan
Show hard evidence of your timeless toil everywhere, on your site, blog and social media pages. On your white papers, newsletters, emails, your sketches of new projects.

“The secret to success is to do the common things uncommonly well.” ― John D. Rockefeller
Let us draw an idea with some words! As we cannot paint like this:

© Iulia Halatz

Art by Ivan Konstantinovich Aivazovsky.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Freedom

“Everything can be taken from a man, but one thing: the last of the human freedoms — to choose one’s attitude in any given set of circumstances, to choose one’s own way.”
Viktor Frankl

I choose to take in the wild sweet smell of the cherry flowers and forget about the sorrows and despairs pressed in my herbarium.

Art by Ohara Koson.

A handsome start

“Starting a company is like eating glass and staring into the abyss.” – Elon Musk
Never have we, abyss-starers and glass-eaters, read truer words, epitomizing our audacious struggle.
What do I know about starting a business? Nothing besides that irresistible sparkle of novelty, of all the new things awaiting to be learned and unlearned and not having two days alike.

I started my first business (bespoke professional English courses) because I wanted to create new language together with my students. I did not want to show language to the students but to help them create their own.
Owning a business is not for the weak. Oftentimes I suffered from stress and too much glass-chewing damaged my stomach. A question may have many answers, the right answer is the one that concurs with your business strategy.
In no time I have learned how fast day-dreaming becomes daymarish. Still, mistakes are what we (and Oscar Wilde) call hard-earned experience. I have a salad of them.

Know yourself very well and the things you are capable of
Most people are not aware of who they are and their limitations. Make a SWOT analysis of yourself first and then of your business. We confuse experience in a certain field with the ability of conducting a business. I have learned the hard way the truth of the axiom. I thought that if I were a very good teacher and communicator, owning a business would be a piece of cake. I would ride on a smile shine and choke on the requests for offer.

Be prepared for anything
If a customer asks for a tornado of sharks (a metaphor) for a copywriting job, I ask: “white sharks?” Consequently, see yourself very clearly and prepare for any question or query. Take time to prepare every business meeting and presentation in detail because you and your products are everything you’ve got. I have my relentless imagination and hard facts to craft a bespoke down-to-earth project for everyone.

Believe in your business model and follow your spreadsheets
(I daily-plan everything and all my courses follow a plan, at the end of which we have assessments.)
It is in our nature to want more. Some people want things that are not in your offer. Some people do not know what they want.
In other words you will be tempted to set up your business model according to what your customers say they want. Sometimes this is fine as it opens doors to new products and services. Nevertheless, the core of your business model (your Mission statement) should remain unchanged.

Expect your communication to take unexpected turns
“Do you know that conversation is one of the greatest pleasures in life? But it wants leisure.” – Somerset Maugham
Give it leisure and friendliness. Nevertheless, there are still queries to be had. The other day a representative of a medical company called and between the “lines” I picked up on their willingness for 17 people to benefit from our English course, but to pay for only 10 people, because some of the attendants might get bored in the end, as so happens at all English courses, he says, “knowingly”.
I never take kindly this type of approach as the lack of respect for my time and efforts translates into lack of respect towards me and my hard-crafted projects, mission, vision. Learning a language is not for everyone as it involves commitment and hard work and new eyes open for you to see more and more each class passing. Language is information.

Learning a language is not like attending a show. You participate in the show. Or have it like this, you participate in a postmodern theatrical performance where the actors get down from the stage and interact with the audience. It is a story within a story. We create a bespoke story for you and you get to add up your story. We create language together.
My start of the business was not at all handsome because I did not put these in my plan. I just thought that being skilled as a teacher and communicator would suffice. It didn’t, but I am still learning.
I am always willing to create “work” that shines like the sun with imaginative people that wish to keep their readers and customers on their toes.

I am illustrating with a Van Gogh, the master of painting the work of people. The work that shines like the sun, the same as his poignant mesmerizing timeless imagery.

© Iulia Halatz

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.