Category Archives: Wordsmith

How to tell a great story

How to tell a great story from Seth

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.”

Art by Boris Diodorov.

Early Lilac Spring

My secret castle
lies in Spring
at the corner
of vernal vicious winds…
Surrounded by lilacs
and violets blue
Prolonged in the hue
of abstaining pink…

Faces and rivers
smile in the sun
Patience is nowhere to be found
as ethereal blooms
Expect the moons
to ignite from early
copper twilights…

Lilacs are the surreal kisses
of Spring
Clinging like stardust
to butterflies’ wings.
They color the dark
wink to the larks
And wait for the bees
to appease…

© Iulia Halatz

Art by Sergey Tutunov.

Iulia Halatz
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.

Storytelling is a big deal

If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.
Antoine de Saint Exupery

Don’t build a ship. Create a yearning for the seas.

“Ideas come and go, stories stay.” – Nassim Nicholas Taleb

We employ storytelling and growth hacking strategies and we mold these in a lovable story that also charms the search engines. Growth hacking is growing your business through creativity. And you get a website that speaks to your consumers.
We’d love to hear from you!

Have a most fortunate day in all your hermetic activities!

Art by Harald Slott-Møller.

I am a forest at Medium.com

My latest at Medium.com/Resistance Poetry

I am a forest, and a night of dark trees: but he who is not afraid of my darkness, will find banks full of roses under my cypresses.
Friederich Nietzsche

I am a cloud, and a siege of tornadoes: but he who is not afraid of my swirl, will find banks of rainbows beneath my grey.
I am a gale, and the yearn to push boats ahaven: but he who is not afraid of my blow, will fly with the skylarks.
I am a sea, and a green of waves: but he who is not afraid of my abyss, will swim away with the mermaids.
I am the night, and the thrill of dark dreams: but he who is not afraid of my nightmares, will fall sleep with the daffodils.

© Iulia Halatz

https://medium.com/resistance-poetry/i-am-a-forest-c3250bf2991a

To work

“I mean to work tremendously hard.”
Fyodor Dostoyevsky (November 11, 1821–February 9, 1881)

There is no place for arrogance in the teaching. The only thing is changing the world of your students.

We’d love to hear from you!
Drop us a line and we will tailor the perfect Business/Legal/Railway/Finance/Marketing/Copywriting English course for you!

Call: 0040722841053
contact@cursinengleza.ro

William Clarke Rice, “The Four Seasons” (1923)

Song of Spring

Song of Spring
by Iulia Halatz

Written for the Anthology Volume I: Writings from the Sudden Denouement Literary Collective

Spring is a princess
without voice
only fingers
to mix colors
in the rainbows.

She’s got a vessel
for the softest fragrance
pressed in archives
in the Library of Scent…
There are plums
the cherries
and the blooms of vines
escalating
on the earth’s shelves…

Anyone who writes down
to Spring
is simply wasting
a leaf of scent.

No one is ever so poor
as not to write up
music
to all the shades of Spring
and to the dancing stars
to give a gift
of chaos…

© Iulia Halatz

Art – Edwin Howland Blashfield – Spring scattering stars

“If your expectation is a slim volume of precise poems according to a clever little theme, you’ll be deeply disappointed by SD’s offering. Poetry at SD isn’t nice and tidy, it isn’t precise or easily categorized, nor does it intend to leave you peaceful. As Iulia Halatz says in her poem What Can I Give You?Not by blindness / we can reorder colors / but by the painting of a soul.” There is absolutely nothing here that is calm or apologetic, nor will any writer be careful with your sensibilities and spare you the brunt of their truth.” – excerpt from Candice Louisa Daquin’s review of the Anthology

When the pen fails

The story starts with “the pen is mightier than the sword” and we totally give in to it. Our words are the polisher of rough patches, the clearer of dark skies, the bridges for Human-to-Human interaction.
The prerequisite of a powerful business appeal is no longer connected to either B2C (business-to-customer) or B2B (business-to-business) but to H2H, Human-to-Human. We are all story tellers and we need to gather (and charm) audiences everywhere. We cannot live outside a story, for it can be our own life story, or the story we have created. Even if you sell ski gear, the props of a story represent the frame on which you start building and selling.

What if your story fails? And your words are dying slowly and rot in places unknown. What if our stories contradict others and fall to pieces? There will be always moments when our words are not enough, when we are not enough due to the limitations of some obsolete measurements in quality. Or success. Or the money measurement for success. Would we turn into knights (from gardeners)?

Author Cassidy Dale points out that many people are either knights or gardeners. The knights view the world as a cataclysmic conflict with winners and losers, with battles to be fought, and with right and wrong as the dominant drivers. Gardeners, on the other hand, have the instinct to look for ways to heal, to connect, and to grow the people they encounter.”
Seth Godin

I admit I sometimes fight… with my hat. I put it on and leave. They are not wrong and I am right, just my pen is incomplete. So, (I hope) I am still a gardener.

How would you fight?
With the crafted spears of a magnificent simple idea?
Find another pen and Demonstrate. Find new words that breathe and start with the truest sentence that you know and put on a show. Simplify! For every simple idea, use demonstrations, figures, results, skills acquired. Demonstrate your mission and show your vision and their power. Show that you can move a mountain or fly over it.
– Iulia Halatz

Michael Cheval

The road less travelled…

Politics is the road less travelled by women. I do believe we must be guided on this road because each of us has a story to tell. The story of the small celestial world we bear on our frail shoulders like so many miniature Atlases. We must be aided to make it bigger.
I have taken the road less travelled by being empowered to speak, to use my word-work in praise of our dreams, hopes, and determination to transcend our tiny realities into a macrocosm that breathes along with our heartbeats. I am already part of an international community that empowers women to have a voice.
I have named all these acts of empowerment: “Workwomanship”.

These words granted me attendance to a “Women in Politics” Workshop. Politics is not really my thing but I have a flair for humane communication and always crave learning new things.

Please check my “Workwomanship” board on Pinterest –https://ro.pinterest.com/halatz/workwomanship/

Art by Daniel F. Gerhartz.

A Dream of Whitman Paraphrased, Recognized and Made More Vivid by Renoir

Random words cover the world.
Those who put them in order uncover leaves of incredible shimmering beauty.

. . .He felt the wood secrecy, he knew the June softness
The warmth surrounding him crackled
Held in by the mansard roof mansion
He glimpsed the shadowy light on last year’s brittle leaves fallen,
Looked over and overlooked, glimpsed by the fall of death,
Winter’s mourning and the May’s renewal.
Delmore Schwartz

Pierre Auguste Renoir