Tag Archives: business copywriting

St. Valentine’s Day

Valentine’s Day, February 14th, is “sweetheart’s day,” when people in love express their affection for each other in merry ways. But in whatever form, the message is the same: “Will you be my Valentine?”

The custom of celebrating St. Valentine’s Day can be traced to those festivals called Lupercalia. There were games and dancing, and then each young man drew from an urn the name of the young maiden who would be his sweetheart for the coming year. February 14th, the Roman date of the festival, thus became a day for young lovers. After the introduction of Christianity, pagan customs were suppressed (or redefined), but the festival continued, and in the seventh century it began to be called St. Valentine’s Day.

The origin of the name remains in doubt. Some historians link it to Valentine, who became the patron saint of lovers after he was imprisoned by the Emperor Claudius for secretly marrying couples contrary to the Emperor’s orders. Others say the name is a corruption of the French word “galantin” (a gallant or beau). And one further theory is that February 14 was chosen because birds traditionally began to mate on that very day.

Whatever the origin, Valentine’s Day has had a long and romantic history. The Roman conquerors carried the celebration to England, where pagan and Christian customs combined to form some of the most enduring traditions. One was that the first person you saw on Valentine’s Day would be your valentine.

St. Valentine’s Day, with all of its colorful lore, was taken to the New World by the English settlers and lost none of its romantic appeal through the journey.

As for myself, instead of “butchering” an innocent Daisy, I would always take my chances with a Valentine.

Content writing

We cater to everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance
. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.

We are passionately B2B and we would love to hear from you. We write back in a jiffy. We trust we can wordbuild beautiful things together.

http://www.seocopywriting.ro/en/contact-us.php

Art – Delicately Balanced by Daryl Gortner
Souce – Facebook

Which is the best website to learn about digital marketing?

I have written and answer at Quora.

I do believe there are many wonderful digital marketing websites, but everything I know about marketing and digital marketing I have got it from Seth Godin: Seth’s Blog

Also I particularly enjoyed his Icarus Deception:

“Author James Elkins writes of the three components necessary for someone to become an artist: seeing, making and the tabula rasa.
First, students need to learn to see. They have to see the world as it is without labels, without knowing the name of what is seen.
Second, they are taught how to make. How to use hands or voice or body to take what they see and reflect it back to the world.
And third, and most difficult, the artist starts with a blank slate. Art must be done for the first time, not repeated, and that first stroke, those first words – this is the source of our fear.”
Seth Godin – The Icarus Deception

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – This has become my guideline in everything I write.

Art – Jennifer Diehl.

Business Story – Starbucks

In the early ‘80s, Howard Schultz joined the coffee roasting company, Starbucks, as its Marketing Director. On a business trip to Italy, he became fascinated with the country’s coffee house culture, which emphasized the relationship between the barista and the customer. The preparation and presentation of coffee was treated with reverence, done only by trained professionals. Fascinated with this ritual and the sense of community that he felt in Italy’s coffee houses, Schultz returned to the United States and convinced the Starbucks founders to test the Italian coffee house concept. The idea took off and Howard Schultz changed the trajectory of Starbucks forever.

This is the first article of a new section on this blog, Business Story, because #StoriesMatter.

Of course, I illustrate with creatures of the water by John William Waterhouse.

Facebook marketing, perks or pains?

Facebook used to be an essential digital marketing tool, we all know, including the wave of small entrepreneurs promoting solely on their pages having in mind the (newly obsolete) remark, “you don’t exist outside FB”.
Lately, as I am working remotely, I have been completing the digital marketing plans for one of my customers
Well, I have never been into FB marketing as I believe that it is good solely for brand awareness, nevertheless I went with the flow as I intended to make the most of it for my customer.
Previously, I have started two blogs, of course after completing the SEO audit and SEO content strategy for my customer’s website.
Then I started the page… I compelled and pestered my friends and friends of friends to like&follow the page, then I promoted the page for more Likes as everybody knows that a page with few Likes does not sit well in the eyes of possible customers.
I boosted posts, following the content posting strategy for both the blogs and the website and whatnot.
I have kept the shelves of the blogs shiny and sparkling with new stories and new pics…
Nevertheless, I couldn’t help but notice how very few of the page’s fans turned into customers. As if I didn’t know it, that buying publicity on FB is like buying stardust, it is just visual, pertaining to the symmetry of the page…

The other day there came the last straw, as I read in the news about a group promoting small businesses from Romania, I joined it with the identity of the FB page.
Then, within few hours, a lot of posts from the page disappeared without any message or warning, including the cover photo and “Our Story”, which I cannot repost. The page was reported for spam under the circumstances that this was the ONLY FB group I have joined so far. Unbelievable!!!
A lot of blood, sweat and tears that I put into this project have gone to blazes…

I am posting this, too, with a view to our futile attempts to sell more through Facebook:
https://www.inc.com/christine-lagorio-chafkin/small-businesses-ditch-facebook-marketing-advertising.html?icid=hmsub2

First and foremost the FB policy is wrong as it allows so may fake profiles in its network and on the other hand, it destroys the work of so many at the report/request of so few. I have written to them in the hope to have info of what I did wrong. No reply. The answer is that more and more small businesses will ditch Fb marketing.

As Twitter and Google have banned political advertising, maybe some politicians would trust the overpowering networking juice of FB…

I am illustrating with this photo in the idea that a surreal ride by a goat-drawn chariot is what I got lately.