Tag Archives: business copywriting

What Are The Best Blogs On Business Development?

Business development is a key topic in our courses.

I cannot but remember Elon Musk’s words:
“Starting a company is like staring into the abyss and eating glass.”
This quote perfectly captures the essence of what it takes to build a successful company from scratch.

There are no gold rules and no guarantee that you will be successful in your endeavors.

Based on our course and observations, the main challenges are as follows:
The first clients
Keeping the clients
Positioning in the market
What do you really sell?

The latter is a very good one is quite compelling, as it highlights the fact that certain companies lack a clear understanding of their own products or services.
Jeep does not sell cars. They sell adventure. Amazon sells convenience and affordability…
I think there is never enough information about starting and developing a company, so I have been digging for more.

Here are some of the top blogs you can follow to get your daily dose of business development wisdom:

Fuel Lines: Founded by Michael Gass, a renowned business development expert, Fuel Lines offers insights on various business development aspects, like lead generation and building relationships [Fuel Lines blog].
Nopio: This blog dives into practical tactics for business development teams, covering topics like crafting compelling landing pages and measuring brand awareness metrics [Nopio blog on business development].
Sales Odyssey Blog: If you’re looking for a well-rounded perspective that integrates business development with sales, the Sales Odyssey Blog is a great resource [Sales Odyssey Blog].
The Social Bungalow Blog: This blog explores the intersection of social media and business development, providing valuable tips on leveraging social media platforms for B2B lead generation [The Social Bungalow Blog on business development].

These are just a few of the many excellent business development blogs out there. To find the ones that resonate most with you, consider your specific interests within the field.

Look for industry-specific blogs: Many publications cater to specific industries, offering business development advice tailored to your niche.
By following these blogs and exploring different resources, you can stay informed about the latest trends and develop a winning business development strategy.

If you enjoyed this article, be sure to check out our recommendations for top blogs on crafting compelling copy.

Photo by the author.

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
Also, I am a human-centered copywriter and author who writes about feelings, fragrances, and entrepreneurial freedom.

What Are The Best Blogs On Writing Effective Copy?

What are the best blogs on writing effective copy?

Here are some of the top blogs you can check out to improve your copywriting skills:

Copyblogger is a well-established blog with a wealth of information on content marketing, including copywriting. They offer practical advice and insights on crafting compelling copy that resonates with your target audience.

Copyhackers is another great resource by Joanna Wiebe, packed with actionable tips and strategies for conversion-driven copywriting. They delve into topics like headline writing techniques and effective sales page copywriting, all with real-world examples for better understanding.

American Writers & Artists Institute (AWAI) provides a comprehensive blog with contributions from various industry experts. They cover not just effective copywriting but also the business side of being a copywriter, helping you navigate freelance work and grow your career.

These are just a few of the many excellent blogs available. With a quick search online, you can find many others that cater to specific niches or writing styles. Here are some additional terms you can use in your search to find more relevant blogs:

Conversion copywriting
Content marketing copywriting
SEO copywriting
Storytelling in copywriting

Photo by the author

How should you handle outrageous client demands?


Working with people is compelling, fascinating, and difficult, and it has been spicing up my life for some time. It is my type of work as I love communication and people’s reactions and approaches to various matters. 
Since I turned 40, everything seemed smoother, as the scriptwriter of Mad Men was right: “Until the age of 40, you will have met all the types of people they are.” 

After almost 20 years of entrepreneurship, I have realized that Pareto was right. 80% of my earnings come from a small minority of 20% of my customers, who are decent early-paying clients.

For the remaining 80% of clients, the sky’s the limit. I was surprised by some outrageous requests at the beginning of my entrepreneurial career—so outrageous that I wrote an essay about them.
For example, if a customer asks for a tornado of sharks for a copywriting job, I ask, “White sharks?” and move on.

Lesson learned: Do business in Equilibrium.

Once a representative of a medical company called, and between the “lines,” I picked up on their willingness for 17 people to benefit from our English course but to pay for only 10 people because some of the attendants might get bored in the end, as happens at all English courses, he says, “knowingly.”.
I never take this type of approach kindly, as a lack of respect for my time and efforts translates into a lack of respect for me and my hard-crafted projects, mission, and vision. Learning a language is not for everyone, as it involves commitment and hard work, and new eyes are opened for you to see more and more with each passing class. Language is information.

Lesson learned: Set up specific protocols and keep detailed records.

Another bizarre request was to develop product descriptions for Amazon listings using unspecified American lingo on short notice before discussing the terms of the contract and payment methods. They were pooling descriptions in order to choose the finest ones and avoid paying the authors. They claimed to be in desperate need due to the approaching deadline. I almost fell for it.

Lesson learned: Consider requesting an emergency fee.

To summarize, I have very explicit terms and conditions that I discuss with customers beforehand, and I make sure to ask all relevant questions at the outset in order to determine what type of customer I am dealing with.
Not to mention that “no” is a very good answer sometimes

Picture by the author, taken in Milan.

Do you think AI tools will take over most SEO tasks in the future?

I have found this question on LinkedIn.

AI technologies will undoubtedly still have a significant impact on SEO in the future, but it’s improbable that they will entirely replace human SEO experts.

What AI can do well in SEO:

Data analysis: AI excels at crunching huge amounts of data, identifying patterns and trends that humans might miss. This can help with tasks like keyword research, competitor analysis, and technical SEO audits.
Content optimization: AI tools can analyze existing content and suggest improvements based on SEO best practices, ensuring it’s optimized for search engines. Some can even generate content drafts, though human editing is still crucial for quality and creativity.
Predictive modeling: AI can analyze past data to predict future trends and user behavior, allowing for more proactive SEO strategies.
Automation: AI can automate repetitive tasks like link building outreach and technical SEO maintenance, freeing up human time for strategic thinking.

What AI cannot do:

Creativity: Artificial intelligence (AI) will never be able to replace humans in creative content strategy development, user intent understanding, or audience engagement evaluations. For examaple, I can write an astounding post about the photo below or a poem.
Strategic planning: Embracing the task of establishing comprehensive SEO targets, harmonizing them with wider corporate goals, and flexibly responding to evolving algorithms calls for a keen grasp of human comprehension and astute strategic expertise.
Communication and relationship building: Business is no longer B2B but H2H (human-to-human) interaction. Engaging in outreach, skillful negotiating, and cultivating connections with partners and influencers continue to be most effectively managed by individuals.

Exciting news! Our new courses in March will delve into AI technology and its use in growing our business activities. Get ready for an enlightening journey! Stay tuned!

Photo by the author.

What are the best copywriting tips?

“Copywriting is the art of putting available dreams into people’s minds.”

I’ve been writing for 20 years and have compiled a list of essential guidelines for copywriting. First and foremost, one must like putting pen to paper and you need to really love trying new things, doing extensive research, and reading.

Know Your Audience:
Gain a deep understanding of what your target audience needs longs for, and struggles with.
Craft your messaging to connect deeply with your target demographic.

Create an Attention-Grabbing Headline 
Craft a headline that captivates and sparks curiosity.

Focus on Benefits
Emphasize the advantages your product or service offers, rather than solely focusing on its features.
Demonstrate the impact it has on the customer’s life.

Use Clear and Concise Language
Keep your sentences short and to the point.
Avoid jargon or overly complex language that might confuse the reader.

Tell a Story
Craft compelling narratives to captivate and connect with your audience.
Create a captivating narrative that transports the reader into the world of your product or service, allowing them to envision its use in vivid detail.

Create a Sense of Urgency
Encourage action by creating a sense of urgency.
Limited-time offers or exclusive deals can motivate readers to act quickly.

Use Power Words
Infuse your writing with emotionally charged language that elicits powerful responses.

Write for Skimmers
Many readers scan content, so use subheadings, bullet points, and short paragraphs to make your copy scannable.
Highlight key points to capture attention quickly.

Experiment with different headlines, calls to action, or overall structures.

Call to Action (CTA)
Clearly state what action you want the reader to take.
Make your CTA compelling and easy to follow.

Build Trust
To build credibility, use testimonials, case studies, or facts.
Be open and honest in your communication.

Edit and Revise
Invest some time into carefully editing and polishing your copy.
Streamline your writing by removing any unnecessary words and making sure your message is clear and concise.

SEO Considerations
Enhance search engine visibility by seamlessly integrating relevant keywords.
Write copy to serve two kings: your consumers, that will love your product or service and Google, that will understand what your web content is about.

Stay Updated
Stay up to speed on industry developments and changes in consumer behavior.
Keep in mind that great copywriting is a talent that can be honed with practice. Pay attention to how your audience reacts, and be open to changing your strategy depending on comments and outcomes.

AI-generated image

St. Valentine’s Day

Valentine’s Day, February 14th, is “sweetheart’s day,” when people in love express their affection for each other in merry ways. But in whatever form, the message is the same: “Will you be my Valentine?”

The custom of celebrating St. Valentine’s Day can be traced to those festivals called Lupercalia. There were games and dancing, and then each young man drew from an urn the name of the young maiden who would be his sweetheart for the coming year. February 14th, the Roman date of the festival, thus became a day for young lovers. After the introduction of Christianity, pagan customs were suppressed (or redefined), but the festival continued, and in the seventh century it began to be called St. Valentine’s Day.

The origin of the name remains in doubt. Some historians link it to Valentine, who became the patron saint of lovers after he was imprisoned by the Emperor Claudius for secretly marrying couples contrary to the Emperor’s orders. Others say the name is a corruption of the French word “galantin” (a gallant or beau). And one further theory is that February 14 was chosen because birds traditionally began to mate on that very day.

Whatever the origin, Valentine’s Day has had a long and romantic history. The Roman conquerors carried the celebration to England, where pagan and Christian customs combined to form some of the most enduring traditions. One was that the first person you saw on Valentine’s Day would be your valentine.

St. Valentine’s Day, with all of its colorful lore, was taken to the New World by the English settlers and lost none of its romantic appeal through the journey.

As for myself, instead of “butchering” an innocent Daisy, I would always take my chances with a Valentine.

Content writing

We cater to everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance
. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.

We are passionately B2B and we would love to hear from you. We write back in a jiffy. We trust we can wordbuild beautiful things together.


Art – Delicately Balanced by Daryl Gortner
Souce – Facebook

Which is the best website to learn about digital marketing?

I have written and answer at Quora.

I do believe there are many wonderful digital marketing websites, but everything I know about marketing and digital marketing I have got it from Seth Godin: Seth’s Blog

Also I particularly enjoyed his Icarus Deception:

“Author James Elkins writes of the three components necessary for someone to become an artist: seeing, making and the tabula rasa.
First, students need to learn to see. They have to see the world as it is without labels, without knowing the name of what is seen.
Second, they are taught how to make. How to use hands or voice or body to take what they see and reflect it back to the world.
And third, and most difficult, the artist starts with a blank slate. Art must be done for the first time, not repeated, and that first stroke, those first words – this is the source of our fear.”
Seth Godin – The Icarus Deception

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – This has become my guideline in everything I write.

Art – Jennifer Diehl.

Business Story – Starbucks

In the early ‘80s, Howard Schultz joined the coffee roasting company, Starbucks, as its Marketing Director. On a business trip to Italy, he became fascinated with the country’s coffee house culture, which emphasized the relationship between the barista and the customer. The preparation and presentation of coffee was treated with reverence, done only by trained professionals. Fascinated with this ritual and the sense of community that he felt in Italy’s coffee houses, Schultz returned to the United States and convinced the Starbucks founders to test the Italian coffee house concept. The idea took off and Howard Schultz changed the trajectory of Starbucks forever.

This is the first article of a new section on this blog, Business Story, because #StoriesMatter.

Of course, I illustrate with creatures of the water by John William Waterhouse.