Tag Archives: business copywriting

What is copywriting?/ Was ist Copywriting?

Leave a reply

❤️For our German readers

🔔Copywriting ist das Schreiben von Texten (oder „Copy“), die typischerweise für Marketingzwecke verwendet werden. Laut LinkedIn besteht das Ziel eines professionellen Copywriters darin, Geschäftskontakte dazu zu inspirieren, die notwendigen Schritte zu unternehmen, um Kunden zu werden. Sie fügen hinzu, dass die besten Texter die Leser auf Reisen mitnehmen, die sie bilden, während sie überzeugen – eine Fähigkeit, die es ihnen ermöglicht, kreativ zu schreiben und gleichzeitig strategisch zu denken.

🔔Copywriting ist die Kunst und Wissenschaft, Texte (Wörter, die auf Webseiten, in Anzeigen, Werbematerialien usw. verwendet werden) zu schreiben, die Ihr Produkt oder Ihre Dienstleistung verkaufen und potenzielle Kunden dazu bringen, aktiv zu werden. In vielerlei Hinsicht ähnelt es der Beschäftigung eines einzelnen Verkäufers, um alle Ihre Kunden zu erreichen. Das Verkaufsteam kommuniziert mit den Kunden auf individueller Basis, während ein Texter ein größeres Publikum über verschiedene Kanäle wie Plakatwände, Zeitschriftenanzeigen, Verkaufsschreiben, Blogbeiträge und andere Kommunikationsmittel erreichen kann.

🔔Unsere Definition lautet: „Copywriting ist die Kunst, verfügbare Träume in die Köpfe der Menschen zu setzen.“

🔔Was ist SEO-Texten?
SEO-Texten beinhaltet die Kunst des Geschichtenerzählens, indem relevante Schlüsselwörter und Phrasen integriert werden, die Leser anziehen können und gleichzeitig für Suchmaschinen optimiert sind. „Das beste SEO ist großartiger Inhalt“, erklärt Seth Godin.
Das Erstellen von überzeugendem SEO-Inhalt kann zu einer höheren Sichtbarkeit in Suchmaschinen führen, da Google Websites mit höheren Suchrankings für ansprechenden Inhalt belohnt. Durch die Umsetzung dieser Strategie können Sie potenziell mehr Besucher auf Ihre Website ziehen, von denen einige zu zahlenden Kunden werden könnten.

🔔Wir führen On-Page-SEO durch, indem wir uns auf die Keyword-Dichte konzentrieren und maßgeschneiderte Inhalte erstellen, die für Ihre Branche relevant sind. Wir führen eine SEO-Analyse durch und entwickeln eine Keyword-Strategie, die auf den bestehenden Inhalten basiert.
Wir erstellen ehrliche SEO-Textgeschichten und SEO-Textstrategien, die wir auf die harte Tour gelernt haben. Ich habe SEO-Content-Strategien und SEO-Texten durch Ausprobieren, gute Schreibfähigkeiten (ich schreibe auch in Versen), harte Arbeit und ein gutes Verständnis von Growth-Hacking-Strategien gelernt.

🔔Wir verwenden narrative und Growth-Hacking-Taktiken, um eine liebenswerte Geschichte zu schaffen, die auch Suchmaschinen anspricht. Growth Hacking ist der Prozess, Ihr Unternehmen durch Innovation und Kreativität zu erweitern. Sie erhalten auch eine Website, die Ihre Kunden anspricht.
🔔Wir erstellen Geschichten basierend auf den wichtigen Schlüsselphrasen, die Sie für Ihre Präsentation benötigen. Wir können sie entweder empfehlen, nachdem wir eine vollständige SEO-Prüfung Ihres aktuellen Inhalts durchgeführt und umfassende Recherchen zu Ihrem Tätigkeitsbereich angestellt haben.

Effektive SEO-Texte sind am nützlichsten für Inhalte wie:
Website-Inhalte, Blog-Beiträge, Landing-Pages, Produktbeschreibungen, Pressemitteilungen, Verkaufsseiten.

Kunst – Artus Scheiner – Die kleinen goldenen Sterne, 1921.

Article in English: https://blog.seocopywriting.ro/2023/05/10/what-is-copywriting/.

……………………………..
………………………………………………………
👋Hallo, Ich bin Iulia,

#Englischtrainer, #Texter #Lektor #Korrektor #Hauptmärchenoffizier #Jobhelfer #Journalist

💆Ihr freundlicher Lehrer für alles, was unter der Sonne liegt: Juristendeutsch, Wirtschaft, Finanzen, Marketing, Copywriting und kreatives Schreiben.

💆Wir können zusammenarbeiten, um deine personalisierten Inhalte zu erstellen, deine Englischkenntnisse zu verbessern und deinen Platz im Rampenlicht zu sichern.

✨Ohne ausgezeichnetes Englisch gibt es keinen Weg nach vorne!✨

✨Schau dir meinen YouTube-Kanal an: https://www.youtube.com/@iuliahalatz6344

PS: Wenn Sie mit mir arbeiten möchten, eine kostenlose erste Sitzung buchen oder mir eine Frage stellen möchten, fügen Sie bitte eine Notiz in Ihre Verbindungsanfrage ein.

Only English In The Classroom?/ Solo inglese in classe?

Leave a reply

❤️For Our Italian Readers

🔔Solo inglese in classe?

💆Sì, ho anche studenti internazionali con cui non condivido una lingua comune.

💆I miei studenti non hanno mai difficoltà a capire, poiché sono disposto a spiegare qualsiasi concetto e termine in modo più semplice.

❤️Il più grande complimento che ho ricevuto dai miei studenti è stato quello di farli imparare l’inglese senza che si rendessero conto di star imparando qualcosa. La lotta è stata inesistente.

✨Questo è il potere della conversazione SOLO in inglese!

💸Tuttavia, mi assicuro che l’apprendimento avvenga anche al di fuori dell’aula inviando ai miei studenti:
➡️Il foglio di follow-up dopo ogni lezione.
➡️Video realizzati da me su una varietà di argomenti, tra cui temi di grammatica, notizie di tendenza, economia globale, nuovo vocabolario inglese e concetti economici essenziali.
➡️Articoli e libri dalla mia biblioteca digitale che ho costruito in 20 anni di insegnamento.

………………………………………………………..
👋Ciao, sono Iulia,
#InsegnanteDiInglese, #Copywriter #Editor #Revisore #ResponsabileDiFavole #Traduttrice #Giornalista

💆La tua insegnante amichevole di tutto ciò che riguarda il mondo: linguaggio giuridico, affari, finanza, marketing, scrittura pubblicitaria e scrittura creativa.

💆Possiamo lavorare insieme per creare il tuo contenuto personalizzato, perfezionare le tue abilità di conversazione in inglese e garantirti un posto al sole.

✨Senza un ottimo inglese, non c’è via d’uscita!

✨Dai un’occhiata al mio canale YouTube: https://www.youtube.com/@iuliahalatz6344.

✨PS: Se vuoi lavorare con me, prenota una sessione preliminare gratuita o fammi una domanda, per favore includi una nota nella tua richiesta di connessione.

…………………………

The Article in English: https://blog.seocopywriting.ro/2024/12/01/only-english-in-the-classroom/

The Article in German: https://blog.seocopywriting.ro/2024/12/04/only-english-in-the-classroom-nur-englisch-im-klassenzimmer/

The Article in Spanish: https://blog.seocopywriting.ro/2025/01/06/only-english-in-the-classroom-solo-ingles-en-el-aula/

The article in Greek: https://blog.seocopywriting.ro/2024/12/10/only-english-in-the-classroom-%ce%bc%cf%8c%ce%bd%ce%bf-%ce%b1%ce%b3%ce%b3%ce%bb%ce%b9%ce%ba%ce%ac-%cf%83%cf%84%ce%b7%ce%bd-%cf%84%ce%ac%ce%be%ce%b7/

Jobs Of The Week: 17 February – 23 February

Leave a reply

💥Jobs Of The Week: 17 February – 23 February

💥As I love leafing through job adverts, I have thought of launching a weekly edition about worldwide jobs. I will post this newsletter every Monday!

💥Question Of The Week: 1,000 True Fans? . More than a decade ago, Wired editor Kevin Kelly wrote an essay called “1,000 True Fans,” predicting that the internet would allow large swaths of people to make a living off their creations, whether an artist, musician, author, or entrepreneur. Rather than pursuing widespread celebrity, he argued, creators only needed to engage a modest base of “true fans”—those who will “buy anything you produce”—to the tune of $100 per fan, per year (for a total annual income of $100,000). By embracing online networks, he believed creators could bypass traditional gatekeepers and middlemen, get paid directly by a smaller base of fans, and live comfortably off the spoils.

View the full article: 1,000 True Fans? Try 100.

💥The jobs that picked my attention this week:

⚡️White Light Digital Marketing is looking for a Trainee Link Builder.

⚡️Evolent in the US is looking for a freelance writer with experience writing for a global employee audience on topics related to talent/HR.

⚡️Launch Potato in the US is looking for a freelancer to help with updating content.

⚡️iDHL in the UK is looking for English-speaking freelance content writers to help with short-form content across different industries.

⚡️Mother in the UK is looking for freelance book readers/book report writers.

⚡️YEG Parents Magazine in Canada is looking for freelance parenting writers to contribute engaging blog articles, blog posts, and other content.

⚡️kvell in the US is looking for freelance senior copywriters with experience writing social campaigns.

⚡️SoundCloud in the US is looking for a US-based copywriter for a 6-month contract — $50/hr.

⚡️Boulder Group in the UK is looking for a freelance life sciences copywriter who can translate complex scientific and technical concepts into engaging, accessible copy.

⚡️GoViral Digital in Spain is looking for a freelance copywriter based in Barcelona.

✨May you have the best of luck!

See you next week!

…………………………………………………
✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist

💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

Photo – Pexels.com

Exciting News: Launching A Book Club In English!

Leave a reply

I love reading!
I dedicate 50% of my time to reading.

What I absolutely love is that I live not here with you, friends, family, clients, collaborators, and other wonderful people, but in other places where jaw-dropping landscapes and memorable characters shine.

I love the feeling that when writing about a topic, I get a tentacle that draws me into a story that I read a long time ago. That familiar air stops me in my word tracks.
…..

I was very lucky to grow up in a house full of books…

I have written more about my reading passion in this article on Fragrantica: What Three Fragrances Would You Take On A Desert Island?

All the details about this new Book Club will be published soon.

Art – Kaoru Yamada (Japanese, 1975)

Mastering Your Unique Selling Proposition: What It Is, Why You Need One And How To Write Your Own

1 Reply

Topics for our business English classes

It’s tough for all brands to stand out in the market.

People are savvy and take the time to learn about and weigh their choices before making a purchase. If you want to get their business, your brand needs to stand out. Unique selling proposition, or USP, is what a brand says about their product or service that makes it better or different from others on the market. To focus your sales efforts, you need to know what makes your brand different in a market full of brands that are all the same.

It takes work and imagination to figure out what your USP is. Not many brands are truly one-of-a-kind, but the ones that are find a way to show what makes them special and set themselves apart from others. For instance, Apple doesn’t sell tech tools; it sells new ideas. Robinhood is not selling a product for the very rich; it is selling a way for everyone to get rich. Patagonia is selling more than just clothes. They are selling a cause, a way of life, and an effect.
……………………………………….

Check out our video for more insightful information: https://www.youtube.com/watch?v=JNkvixorqvc&t=11s
Please LIKE, SHARE and COMMENT on this video.
Thank you so much!
Iulia

………………………..
Join our courses!
contact@cursinengleza.ro
…….
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper #journalist

Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
Without excellent English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

Photo by the author.

What Is a Lump-Sum Payment?

1 Reply

#topicsforourclasses #videocontent #boostyourvocabulary

A lump-sum payment is a monetary sum paid in one single payment instead of allocated into installments. Lump sums are commonly associated with pension plans and other retirement vehicles, such as 401(k) accounts, where retirees might accept a smaller upfront lump-sum payment rather than a larger payment issued in installments over time.

A lump-sum payment is an amount paid all at once, as opposed to an amount that is paid in installments.
A lump-sum payment is not the best choice for everyone. For some, it may make more sense for the funds to be annuitized as periodic payments.
Based on interest rates, tax situation, and penalties, an annuity may end up having a higher net present value (NPV) than the lump-sum.
Understanding a Lump-Sum Payment
Lump-sum payments can describe a bulk payment to acquire a group of items, such as a company paying one sum for the inventory of another business. Lottery winners will also typically have the option to take a lump-sum payout versus yearly payments.

Annuities provide a degree of financial security, but an older retiree in poor health might derive greater benefit from a lump-sum payment. Securing an upfront payment often guarantees an asset to pass on to your heirs.

An upfront payment might enable you to buy a house or other large purchase that you would otherwise not be able to afford. Similarly, you can invest the money and potentially earn a higher rate of return than the effective rate of return associated with the annual payments.

The company providing the pension will calculate the commuted value of the pension to ensure they can meet their obligations.

Check out our video for more: https://www.youtube.com/watch?v=GfDwCD4fzVc

…………………………………………..

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer

Want to know more?
Visit my establishments:
Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.
English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts.

Join my courses!
http://www.seocopywriting.ro/en/contact-us.php

Photo by the author.

What Are The Best Blogs On Business Development?

1 Reply

Business development is a key topic in our courses.

I cannot but remember Elon Musk’s words:
“Starting a company is like staring into the abyss and eating glass.”
This quote perfectly captures the essence of what it takes to build a successful company from scratch.

There are no gold rules and no guarantee that you will be successful in your endeavors.

Based on our course and observations, the main challenges are as follows:
Ideas
Implementation
Funding
People
Delegating
The first clients
Keeping the clients
Positioning in the market
What do you really sell?

The latter is a very good one is quite compelling, as it highlights the fact that certain companies lack a clear understanding of their own products or services.
Jeep does not sell cars. They sell adventure. Amazon sells convenience and affordability…
I think there is never enough information about starting and developing a company, so I have been digging for more.

Here are some of the top blogs you can follow to get your daily dose of business development wisdom:

Fuel Lines: Founded by Michael Gass, a renowned business development expert, Fuel Lines offers insights on various business development aspects, like lead generation and building relationships [Fuel Lines blog].
Nopio: This blog dives into practical tactics for business development teams, covering topics like crafting compelling landing pages and measuring brand awareness metrics [Nopio blog on business development].
Sales Odyssey Blog: If you’re looking for a well-rounded perspective that integrates business development with sales, the Sales Odyssey Blog is a great resource [Sales Odyssey Blog].
The Social Bungalow Blog: This blog explores the intersection of social media and business development, providing valuable tips on leveraging social media platforms for B2B lead generation [The Social Bungalow Blog on business development].

These are just a few of the many excellent business development blogs out there. To find the ones that resonate most with you, consider your specific interests within the field.

Look for industry-specific blogs: Many publications cater to specific industries, offering business development advice tailored to your niche.
By following these blogs and exploring different resources, you can stay informed about the latest trends and develop a winning business development strategy.

If you enjoyed this article, be sure to check out our recommendations for top blogs on crafting compelling copy.

Photo by the author.

……………………..
Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
Also, I am a human-centered copywriter and author who writes about feelings, fragrances, and entrepreneurial freedom.

What Are The Best Blogs On Writing Effective Copy?

Leave a reply

What are the best blogs on writing effective copy?

Here are some of the top blogs you can check out to improve your copywriting skills:

Copyblogger is a well-established blog with a wealth of information on content marketing, including copywriting. They offer practical advice and insights on crafting compelling copy that resonates with your target audience.

Copyhackers is another great resource by Joanna Wiebe, packed with actionable tips and strategies for conversion-driven copywriting. They delve into topics like headline writing techniques and effective sales page copywriting, all with real-world examples for better understanding.

American Writers & Artists Institute (AWAI) provides a comprehensive blog with contributions from various industry experts. They cover not just effective copywriting but also the business side of being a copywriter, helping you navigate freelance work and grow your career.

These are just a few of the many excellent blogs available. With a quick search online, you can find many others that cater to specific niches or writing styles. Here are some additional terms you can use in your search to find more relevant blogs:

Conversion copywriting
Content marketing copywriting
SEO copywriting
Storytelling in copywriting

Photo by the author

How should you handle outrageous client demands?

Leave a reply

#LinkedInNewsEurope

Working with people is compelling, fascinating, and difficult, and it has been spicing up my life for some time. It is my type of work as I love communication and people’s reactions and approaches to various matters. 
Since I turned 40, everything seemed smoother, as the scriptwriter of Mad Men was right: “Until the age of 40, you will have met all the types of people they are.” 

After almost 20 years of entrepreneurship, I have realized that Pareto was right. 80% of my earnings come from a small minority of 20% of my customers, who are decent early-paying clients.

For the remaining 80% of clients, the sky’s the limit. I was surprised by some outrageous requests at the beginning of my entrepreneurial career—so outrageous that I wrote an essay about them.
For example, if a customer asks for a tornado of sharks for a copywriting job, I ask, “White sharks?” and move on.

Lesson learned: Do business in Equilibrium.

Once a representative of a medical company called, and between the “lines,” I picked up on their willingness for 17 people to benefit from our English course but to pay for only 10 people because some of the attendants might get bored in the end, as happens at all English courses, he says, “knowingly.”.
I never take this type of approach kindly, as a lack of respect for my time and efforts translates into a lack of respect for me and my hard-crafted projects, mission, and vision. Learning a language is not for everyone, as it involves commitment and hard work, and new eyes are opened for you to see more and more with each passing class. Language is information.

Lesson learned: Set up specific protocols and keep detailed records.

Another bizarre request was to develop product descriptions for Amazon listings using unspecified American lingo on short notice before discussing the terms of the contract and payment methods. They were pooling descriptions in order to choose the finest ones and avoid paying the authors. They claimed to be in desperate need due to the approaching deadline. I almost fell for it.

Lesson learned: Consider requesting an emergency fee.

To summarize, I have very explicit terms and conditions that I discuss with customers beforehand, and I make sure to ask all relevant questions at the outset in order to determine what type of customer I am dealing with.
Not to mention that “no” is a very good answer sometimes…

Picture by the author, taken in Milan.

Do you think AI tools will take over most SEO tasks in the future?

Leave a reply

I have found this question on LinkedIn.

AI technologies will undoubtedly still have a significant impact on SEO in the future, but it’s improbable that they will entirely replace human SEO experts.

What AI can do well in SEO:

Data analysis: AI excels at crunching huge amounts of data, identifying patterns and trends that humans might miss. This can help with tasks like keyword research, competitor analysis, and technical SEO audits.
Content optimization: AI tools can analyze existing content and suggest improvements based on SEO best practices, ensuring it’s optimized for search engines. Some can even generate content drafts, though human editing is still crucial for quality and creativity.
Predictive modeling: AI can analyze past data to predict future trends and user behavior, allowing for more proactive SEO strategies.
Automation: AI can automate repetitive tasks like link building outreach and technical SEO maintenance, freeing up human time for strategic thinking.

What AI cannot do:

Creativity: Artificial intelligence (AI) will never be able to replace humans in creative content strategy development, user intent understanding, or audience engagement evaluations. For examaple, I can write an astounding post about the photo below or a poem.
Strategic planning: Embracing the task of establishing comprehensive SEO targets, harmonizing them with wider corporate goals, and flexibly responding to evolving algorithms calls for a keen grasp of human comprehension and astute strategic expertise.
Communication and relationship building: Business is no longer B2B but H2H (human-to-human) interaction. Engaging in outreach, skillful negotiating, and cultivating connections with partners and influencers continue to be most effectively managed by individuals.

Exciting news! Our new courses in March will delve into AI technology and its use in growing our business activities. Get ready for an enlightening journey! Stay tuned!

Photo by the author.