Tag Archives: business English classes

What is unique selling point (USP)?

What is unique selling point (USP)?

A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from the competition. A unique selling point can be thought of as “what you have that competitors don’t.”

A successful USP promises a clearly articulated benefit to consumers, offering them something that competitive products can’t or don’t offer. The USP should also be compelling enough to attract new customers. It carefully balances what the customer wants with what the business does well or what it can deliver that the others cannot. The idea is to make the product or brand stand out from the competition in some unique way. The USP should appeal to what the customer cares about and clearly differentiate the company’s offering from everyone else.

A USP is sometimes formally expressed in a positioning statement, which articulates how a product or brand meets a consumer need in a way that its competitors do not.

What are unique selling point examples?
An effective USP distinguishes a product or brand from the competition in a way that compels customers to want to learn more about the offering and consider other aspects of the company’s messaging. Here are several examples of effective unique selling points:

Canva: Empowering the world to design. Canva is an online graphic design tool that simplifies the design process for all types of users. Its USP implies a platform that is highly usable and has been universally embraced, reinforcing the message that the service caters to a wide range of users who find it easier to use than alternative products.

Hiut Denim Co.: Do one thing well. Unlike many companies, Hiut Denim makes jeans and nothing else. But rather than shying away from this fact, the brand capitalizes on it in its marketing. The USP suggests a company that knows what it’s doing because it focuses exclusively on one thing and is not as prone to distraction as the competition.

Patagonia: We’re in business to save our home planet. With its USP, Patagonia establishes itself as something more than just a clothing retailer, offering a mission statement as well as a selling point. The USP helps to set the brand apart from the competition, while appealing to customers who are concerned about the environment and want to feel good about their purchases.

Peet’s Coffee: The original craft coffee. The first Peet’s Coffee opened on April 1, 1966, in Berkeley, Calif., sparking a coffee revolution that eventually spread across the U.S. and is still being felt today. The USP takes advantage of this history to set Peet’s apart from other coffee vendors and establish itself as the company with the type of experience and know-how its competition lacks.

Shopify: The platform commerce is built on. Shopify is a leading e-commerce website that offers tools for selling merchandise online. Millions of businesses in 175 countries now use the service. Shopify’s USP draws attention the company’s prominent position in the market, its widespread popularity and its overall usability, suggesting to customers that this is where they should go to get the job done right.

Check out our video for more information: https://www.youtube.com/watch?v=xXfLpEkWMQE

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses!
📞 0722 841 053
📨 contact@cursinengleza.ro
………………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

We can work together to craft your personalized content and polish your English speaking skills!
Without good English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

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BUSINESS ENGLISH: What is a Certificate of Incorporation?

When forming a C Corporation, business owners need to file for a Certificate of Incorporation (sometimes referred to as Articles of Incorporation) to register their company with the state. What is a Certificate of Incorporation exactly? It is a legal document serving as a formal record of a company’s formation.
Who Needs to Submit a Certificate of Incorporation?
Entrepreneurs who want to operate their company as a corporation must file a Certificate of Incorporation form.

They must have their Certificate of Incorporation approved by the state (usually the Secretary of State Office) before they can conduct certain activities in the business name. Some examples include:

Open a corporate bank account
Apply for business licenses and permits
Hire employees
File taxes.

Check out our video for more details: https://www.youtube.com/watch?v=QVJdr5a5zvc&t=89s

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses!
📞 0722 841 053
📨 contact@cursinengleza.ro
…….
………………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

We can work together to craft your personalized content and polish your English speaking skills!
Without good English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

Photo by the author.

How To Write A Business Plan (2024 Guide)

#howtowriteabusinessplan
#businessplan

Topics for our business English classes!

A business plan is the distillation and communication of an entrepreneur’s vision for their company. A solid business plan includes not only your long-term objectives but also your short-term and intermediate targets, as well as a financial projection and any other necessary information to launch your company. Here, you’ll find the steps you need to create a solid business plan that will serve as a road map for your early operations.

Please check my video on the topic!
https://www.youtube.com/watch?v=74xTEdf1kXs&t=10s

Like and Follow for more information about trending news, the global economy, new English vocabulary, and essential economic concepts.

………………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

We can work together to craft your personalized content and polish your English speaking skills!
Without good English, there’s no path forward!

Join our courses!
📞 0722 841 053
📨 contact@cursinengleza.ro

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

Topics For Our Classes: Mission Statement

What Is a Mission Statement?
A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being. The statement is generally short, either a single sentence or a short paragraph.

In our recent business English classes, we delved into the idea of a mission statement, and I provided the Starbucks mission as an illustrative example.

OUR MISSION
WITH EVERY CUP,
WITH EVERY CONVERSATION,
WITH EVERY COMMUNITY–
WE NURTURE THE LIMITLESS POSSIBILITIES OF HUMAN CONNECTION

For the first two decades of Starbucks history, the company only had a handful of stores, all within driving distance of one another, and the ethos of the company mostly was shared by word-of-mouth. But by 1990, the company had grown from the Pacific Northwest to Chicago and Vancouver, Canada, with plans to open new stores in California and the East Coast.

If you liked the topic check out my latest video about the new Starbucks mission statement.

https://youtu.be/13uEMbDzR-0?si=ADWytVqiEwCGgAFE

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