Tag Archives: Business

Minimalism and business

Minimalism is something that builds on simplicity and honesty. In the right places.
It is a style of art, music, etc. that uses very simple ideas or a very small number of simple elements. And why not, it is a style in business.
Minimalism in business is simplifying your story. Your product. Your ingredients…Minimalism in business is to debunk the myth of a manifold product.

Always imagine that your product is like pizza. Consequently, the story of pizza is the story of your product. With the use of scarce resources, you create a piece of magic that solves problems, alleviates pain, increases pleasure, creates a better life, puts a smile on your face.

Everybody likes pizza. It is tasty and delightful and we all have a secret hankering for being delighted. No matter what you sell, your customers ache for new experiences, new things, new stories.

Not everybody likes pepperoni pizza. Don’t forget to personalize! Your product is (still) pizza, nevertheless build on it. Invent new flavours, create cutting-edge toppings and serve everything with a twist of originality and adventure.

The lesson learned: simplicity and personalization are the Holy Grails of modern business. Simplifying my products and tailoring my words have created shortcuts and countless smiles.

Art – Simplicity and delight by Fukutaro Terauchi.

Terauchi_Fukutaro 2

 

Do business in Equilibrium

As business owner always imagine you are based in Equilibrium.
This film is a fine piece of art about an utopian society governed by the banning of emotions and consequently, the banning of every form of art.
To sum up in a few gentle words, your product appeals to the feelings and emotions of your consumers but your business dealings don’t.

When dealing with customers you have no feelings. Because you will get a lot of rejection, and this might shred your courage into so tiny bits that you will not be able to recognize yourself. Then you start doubting the magic problem-solving power of your product. Don’t. It is still you and your product is wonderful.

Don’t care what people say and think about you. Care if they don’t respect you and your work. And care if they don’t respect your time.

Trust your intuition. If you have the feeling that you are wasting time with a (non)client, you are probably right, so stop the swapping of emails as this leads nowhither. Your time is as precious as any other assets in your company.

Businesses are not about passions. Yes, your product is your passion, but selling it (with a profit) involves cold calculations.

Don’t overthink. There are 2 types of clients, people who want to do business with you and people who don’t. The challenge is to detect the latest category (ASAP) and distance from them.

To be continued.

Vladimir Kush

 

 

 

 

 

 

 

 

Art by Michael Cheval.

Quote

“People buy into ideas and products based on emotions and then back up their decisions with logic.

As business owners we need to as well. Define what makes your ideal customer want to buy and play into that emotional state. It works.”
-Unknown

I illustrate with a bustle of feelings triggered by the sensual art of Issac Maimon.

Isaac Maimon