Tag Archives: Business

What made you turn to entrepreneurship?

Freedom. Freedom of choice. Freedom of speech. Freedom of ideas. Freedom of doing what you love. Freedom of enchanting your followers and clients. (Aren’t they the same?) Freedom of finding solutions outside the known path. Freedom of smiling after a successful business meeting. Freedom of alleviating pain. Freedom of being a dreamer and showing people your dreams. Freedom of imagination.

Building anything is never easy. I have been building my body since the last years of the last century. Still I am not enthralled but I believe in my lorryfull of resilience…

When you start your business you (should) start by touching people’s lives. Sometimes, if you are terribly lucky, you touch their hearts. Our hearts are in desperate need of being touched, aren’t they?
In the end everything boils down to showing people your own heart. Even if sometimes this feels like nakedness. Trust your gut and move on. Show them the unique problem-solving magic of your business and what will empower them to do. Make them aware of your efforts and your vision. Make them trust your mission and enjoy the ride.

Never fear of being wrong as you will be oftentimes right in learning a new lesson. Each day passing…

 

christian-schloe-2

 

 

 

 

 

 

 

 

 

 

 

Art by Christian Schloe.

 

Word Debt

Words are everywhere…They float about and run towards us since forever and shape our fragile childhood dreams.
Words make us humane. Our entire being is constructed upon words.
And then we become in debt… We owe a “Good morning”, a “Good night”, a “I miss you”, a “I love you”, a “Thank you” … if we are lucky.

Words storm over us in apprehension of our hearts. We name feelings, colors, sentiments, passions. We imagine stories and name our heroes. We become enchanters and share the limelight of our stories. We fall in love.

We owe nothing but WORDS. And promises, commitments, visions, dreams and magic…

Flock of words travel to us every day. Some we hear. Some are left in a deaf haze, unanswered and alone.

Words are powerful. Yet they need a power which does not lie within themselves. As it lies within you. Give power to your words! Shape them clear and make them swift, concise and lasting.

I run a words business. No matter how much I give, I am still in debt… For many years and many blissful days. I give power to your words and shape them correctly in sentences free of doubt and alive with promises…

We always keep.

inspiration-michael-cheval

 

 

 

 

 

 

 

 

 

 

 

 

Art – Inspiration by Michael Cheval.

Do business in Equilibrium – part 2

Life is irregular and we need to do business in Equilibrium to simplify and even the rough facets of human interaction.

Sometimes you feel like you have crossed oceans and seas to find the one-of-a-kind orange tree adorned with gold leaves. Or maybe you have found the magic lettuce from the Bear’s garden*.
You are prepared to offer it to your customers, still they are not pleased and want more.

They want More because Less is what they do not understand: the core of your business, the “elusive” thing without which your product does not exist: Your MISSION statement.

Your mission appeals to the mindset of people.
Your mission creates connections.
Your mission creates promises you HAVE to keep.
Empty your heart of misgivings and fulfill your promises by following your business pattern and delivery system.
And keep an eye on the money.
Running a business is like running a show. It is either good or bad. In the beginning it is usually bad. So don’t sweat about it. But make it good in time…Make it so good that your first business show now appears to have been held for the Eskimos, a hundred years back.

“The past is a foreign country.” – L.P. Hartley

*Source of inspiration – The Story of Harap Alb – A Romanian folk tale by Ion Creangă.

rene-magritte-2

 

 

 

 

 

 

 

 

Art by Rene Magritte.

Get away with entrepreneurship

What is entrepreneurship?
An idea packaged into an alluring story heralding a product designed as the solution for a problem.
How do you start?
Surmise your passions to find a pattern for your product and your business model. Decipher your passions and find your skills. Build on your product and create the words for an enchanting package. Start your enterprise as if you start a new love story. This would be your another love and type of loving because you put more than just time in your idea.

Brain fueling for your idea is always hard. All the more you should make use of your best. Your skills. Your skills will always help you in the direst of times. One should never start finding new ones as time is limited. In everything, your skills will make do.

You are likely to fail in your idea. Predictions break apart when you transfer them from paper to practice. Nothing seems to be the same. On this rugged path, you wish you had struck gold. Literally. You do business with people that assess you, judge you, jeer you, appreciate you…Everybody wants nothing but the best. And they often offer nothing in return.

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.”
Andy Warhol

olbinski-8

 

 

 

 

 

 

 

 

 

Art by Rafal Olbinski.

Minimalism and business

Minimalism is something that builds on simplicity and honesty. In the right places.
It is a style of art, music, etc. that uses very simple ideas or a very small number of simple elements. And why not, it is a style in business.
Minimalism in business is simplifying your story. Your product. Your ingredients…Minimalism in business is to debunk the myth of a manifold product.

Always imagine that your product is like pizza. Consequently, the story of pizza is the story of your product. With the use of scarce resources, you create a piece of magic that solves problems, alleviates pain, increases pleasure, creates a better life, puts a smile on your face.

Everybody likes pizza. It is tasty and delightful and we all have a secret hankering for being delighted. No matter what you sell, your customers ache for new experiences, new things, new stories.

Not everybody likes pepperoni pizza. Don’t forget to personalize! Your product is (still) pizza, nevertheless build on it. Invent new flavours, create cutting-edge toppings and serve everything with a twist of originality and adventure.

The lesson learned: simplicity and personalization are the Holy Grails of modern business. Simplifying my products and tailoring my words have created shortcuts and countless smiles.

Art – Simplicity and delight by Fukutaro Terauchi.

Terauchi_Fukutaro 2

 

Do business in Equilibrium

As business owner always imagine you are based in Equilibrium.
This film is a fine piece of art about an utopian society governed by the banning of emotions and consequently, the banning of every form of art.
To sum up in a few gentle words, your product appeals to the feelings and emotions of your consumers but your business dealings don’t.

When dealing with customers you have no feelings. Because you will get a lot of rejection, and this might shred your courage into so tiny bits that you will not be able to recognize yourself. Then you start doubting the magic problem-solving power of your product. Don’t. It is still you and your product is wonderful.

Don’t care what people say and think about you. Care if they don’t respect you and your work. And care if they don’t respect your time.

Trust your intuition. If you have the feeling that you are wasting time with a (non)client, you are probably right, so stop the swapping of emails as this leads nowhither. Your time is as precious as any other assets in your company.

Businesses are not about passions. Yes, your product is your passion, but selling it (with a profit) involves cold calculations.

Don’t overthink. There are 2 types of clients, people who want to do business with you and people who don’t. The challenge is to detect the latest category (ASAP) and distance from them.

To be continued.

Vladimir Kush

 

 

 

 

 

 

 

 

Art by Michael Cheval.

Quote

“People buy into ideas and products based on emotions and then back up their decisions with logic.

As business owners we need to as well. Define what makes your ideal customer want to buy and play into that emotional state. It works.”
-Unknown

I illustrate with a bustle of feelings triggered by the sensual art of Issac Maimon.

Isaac Maimon