Tag Archives: copywriting course English

Writing Tips

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I have been asked to write more about copywriting and developing writings skills.

Plese read https://www.quora.com/profile/Iulia-Halatz/Writing-Prompts-That-Work-For-Me-Write-as-if-your-life-depends-on-it-On-first-impression-writing-is-an-activity-like

How I started writing

Storytelling is never easy. It was easier for me as I have formal training. 
But I started writing later in my life. 

First and foremost, you must love writing and enjoy the soft caress of your story. My stories come in waves. Whenever I start writing, I feel like living in the story I am building. 
How do you do that? 
In the initial stage of my writing life, whenever I did not know what to write and how to write, I used to describe paintings. Why?
Because painters do not describe feelings, they create sentiments. Therefore, in front of a beautiful painting, I attempt to replicate the artist’s intent through my own words.
For example, I wrote a poem, “My name is green,” while looking at a Van Gogh painting.

But you can never be a good writer unless you are a passionate reader. Words create magic in the pen of astonishing writers. Education is necessary to master this power, unless you’re Shakespeare.

Nevertheless, I write for pleasure and profit. 
What could I do to make your writer’s life easier?

Are there processes, guidance, or tools you have in place to help your clients understand a wider context for your work? Or anything you would like to add to make their lives easier?

……………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing. 
We can work together to craft your personalized content, polish your English-speaking skills, and ensure your place in the sun. 
Without excellent English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please leave me a comment.

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What Is Your Dream Job?

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LinkedIn is a treasure trove for (copy)writers seeking inspiration for their next column.

Today, I have found this:

“What do you mean you quit your job to promote books? What kind of job is that?”

This got me thinking about “Dream Jobs.”

Obviously, promoting and presenting books is one of my dream jobs. I am lucky because I already do that in my courses. My students occasionally inquire about books. Lately, we have been discussing The E-Myth Revisited by Michael E. Gerber, The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb, and Jack London’s The Iron Heel.

Being a writer is a dream job. Even if this comes with a lot of work—researching, outlining the article, finding the inner voice of a piece… It is a glory-worthy job. I see my writings and others’ the same way I perceive fragrances: in colors.

I know when a writing-work is a job well done when it shines, in my imagination. The same is true of the sparkles of the phosphorescent sea under the moon. This is what I have in mind when assessing the power of word-work.

I would love to travel and write about the world. So the job description would be: Write and travel.

To be a promoter and doer for local projects. I have been involved in this since 2020, and it is fascinating. It is very hard, but very rewarding. The thought that my work has changed the lives of my constituents for the better, even to a small extent, is exhilarating.

To be a pilot. It is already too late for that, for me. I love flying, and this experience would be tremendous if I were in charge, not just a mere spectator. It is possible for the passengers not to agree with me, but I would take my chances if that were possible. 

It made me happy to read that my favorite writer, Somerset Maugham, shared my opinion on flying. He considered the blossoming beauty of the earth unfolding below as the most precious asset a human can dream to, and more valuable than any material wealth a person could hope to amass. Yes, I totally agree.

What is your dream job?

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What is the difference between content writing, blog writing and copywriting?

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What is the difference between content writing, blog writing and copywriting?

Content writing, blog writing, and copywriting each serve unique purposes and have specific goals. Here’s a brief overview of the differences between them:

Content Writing

The primary purpose of content writing is to provide valuable information to the audience.
It aims to educate, inform, or entertain the readers. The goal is to create content that is useful and engaging.
Examples: Articles, guides, tutorials, whitepapers, and any other form of content that focuses on delivering information.

Blog Writing

Blog writing shares similarities with content writing but is specifically associated with online journals or blogs.
The goal is to engage the audience through regular, informal updates, often reflecting the writer’s personality or perspective.
Examples: Personal blogs, corporate blogs, and any regularly updated online platform featuring articles, commentary, or personal reflections.

Copywriting

Copywriting is focused on persuading the audience to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link.
The primary goal is conversion. It’s about creating compelling and persuasive content that drives the reader to act.
Examples: Advertisements, product descriptions, sales pages, email campaigns, and any content designed to sell or promote a product or service.

In a nutshell, content writing covers a variety of educational subjects, while blog writing adds a personal touch and keeps readers informed. On the other hand, copywriting is expertly crafted to persuade the audience to take specific actions. Understanding the distinctions between these categories allows authors to tailor their material to achieve specific goals, even though there may be some overlap between them.

Join our copywriting courses! http://www.seocopywriting.ro/en/contact-us.php

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Personal value proposition

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“Your PVP, your personal value proposition, is how you impact your company.
It’s how your work changes the world.” – Gapingvoid

Content writers don’t write blog posts – they create stories.

Teachers don’t teach – they create stories and experiences.

Teachers create stories around you as a main character. You get to play many parts, one of which is to rewrite and retell your story in English. With “little” help from your teacher.

So when you come to the course, you know what story to weave.

There is no place for arrogance in the teaching. The only thing is changing the world of your students.

© Iulia Halatz

Art by Hans Andersen Brendekilde.

Iulia Halatz
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.

Stardust Business

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My students once asked me if I would ever invest in stardust (at a business course). The question caught me a little offhand. But I said Yes. Provided I attach great value to the shiny star particles.

People buy for two reasons, to increase pleasure and to alleviate pain. These are words from my copywriting course, partly inspired by Sigmund Freud’s words. Simple as this, but not everybody can sell a dream…

Why would you buy stardust? For its attributes? It is golden, sticky, and shiny…Stardust is that “intangible product” with a promise labelled. Selling stardust is like selling services, which I have been doing for the past 5 years. It is like harvesting autumns, and pocketing the sun… So damn hard and so damn beautiful…You make-believe that the world is imperfect without your promise. As we already live in a world of perfect plenty. What is there more to want?

Can I sell stardust? “I wonder,…,if I could sell blessings?” – as deftly put by John Galsworthy in The Modern Comedy. You can sell anything provided it is backed up by shiny strong network of dust, forming the embodiment of your dream, or your organizational culture. Your culture is both sticky cobweb and maze. It must stick to your buyers’ hearts and make them ask for more…directions to get out of the maze. The mission is the story and the engine. It beacons and shines to those who see.

“Stuff your eyes with wonder… live as if you’d drop dead in ten seconds. See the world. It’s more fantastic than any dream made or paid for in factories.”
–Ray Bradbury

What is the world made of?  “The real secret of magic is that the world is made of words, and that if you know the words that the world is made of, you can make of it whatever you wish.” – Terence McKenna  

See the world and read its texture, follow the wind and translate its whisperings. When days are grim, write few lines. When hope seems to have moved to another realm, write another story and listen to another human on quest for Better. When your soul disintegrates, assemble words to paint a picture that you can visit any time you want. Bring shiny warm words to the Moveable Feast I call writing.

“If the world is cold, make it your business to start fires” – Horace Traubel. Start a fire or at least gather wood each day. Do something different. Sing a credible song, play a beautiful tune. Attune people to your song. Leave them better than you found them.

© Iulia Halatz

Art – Stardust by Rob Gonsalves.