Tag Archives: copywriting

The hardest questions

Tell me, what is it you plan to do with your one wild and precious life?
Mary Oliver, from The Summer Day

Sow your wild oats?
Build a castle with every moment you’ve got love in your heart?
Feel and dream in colours?
Drink coffee in the morning and hang fairy lights in the evening?
Sow kindness in barren cruel soil?
Decorate the moon room?
– Iulia Halatz

Art – Brad Kunkle – The moon room.

Personal value proposition

“Your PVP, your personal value proposition, is how you impact your company.
It’s how your work changes the world.” – Gapingvoid

Content writers don’t write blog posts – they create stories.

Teachers don’t teach – they create stories and experiences.

Teachers create stories around you as a main character. You get to play many parts, one of which is to rewrite and retell your story in English. With “little” help from your teacher.

So when you come the the course, you know what story to weave.

There is no place for arrogance in the teaching. The only thing is changing the world of your students.

© Iulia Halatz

Art by Hans Andersen Brendekilde.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.


“Language is not like the sun, heating and scorching, but like the moon, keeping secrets and the arcane magic of the night, throwing stars in the lilacs’ claws till dawn.” – Iulia Halatz

Writing is a ladder. We write stories that unite – two people, two dreams, two companies at a time.

We are a Romanian company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi, the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… Invincible.

We’d love to hear from you!

Art by Milla von Luttich.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.


I tell my students, ‘When you get these jobs that you have been so brilliantly trained for, just remember that your real job is that if you are free, you need to free somebody else. If you have some power, then your job is to empower somebody else. This is not just a grab-bag candy game.’
Toni Morrison.

Grab bag (British English lucky dip) = a game in which people choose a present from a container of presents without being able to see what it is going to be.


I am to set you free from the horrors of making mistakes in English….Freedom is a dangerous tool, when given…

I am working hard & I am at the coalface in inspiring you to feel free in an English speaking environment.

A painter that sets me free: Julius von Klever.

Golden Autumn Julius von Klever


Copywriting in English

A few hints about the copywriting course in English…

People buy for one of two reasons: to increase their pleasure or to alleviate pain.

  1. What pain does your product alleviate?
  2. Do customers experience pleasure?…………………….Pleasure from saving money…:)

In class, you experience the pleasure of feeling comfortable with your English and smiling at my humour…

My humour alleviates nothing as I have no humour, I am just smiling to encourage you to make more and more mistakes, this is how you learn to speak and write correctly and appropriately.

My definition of copywriting is to put available dreams (on paper and) in people’s minds..

Find more: www.cursinengleza.ro/traduceri&copywriting

Find me & book a presentation at +40722.841.053.

Copywriting course in English

We are happy to inform you that we organise a new course, copywriting course for my Romanian customers and not only.

You will get 24 hours of speaking, writing tips, playing with the words and upon words. Exchanging features and trading places with your customers would be very nice.

As the focus of my presentations would be Human-to-Human interaction and …perspiration.

You will get to answer questions and ask questions. You will discuss strategies and campaigns and brainstorm ideas.

You will get to Write Simple for complicated people.

NOU! CopySmarters! Curs de copywriting in engleza.

Sau cum sa spunem povesti simple pentru oameni complicati

Oferim programa personalizata si tarife accesibile. Programeaza o prezentare gratuita la +40722.841.053.





All theories converge on EMPATHY. Leave your shoes and step into your customer’s

Do not worry that these shoes are too large to fill. Your ideas and creativity are the best Filling!

Feeling is filling!

Remember that.

I attach a picture which has nothing to do with copywriting…Neverthless, art comes in many shapes.

It is the embodiment of “Feeling is filling your life with joy”.

Calme de soir

Calme de Soir, Cote d’Azur – Ivan Fedorovitch Choultse

Later edit: “Feeling is filling your life with joy” would be my new slogan. The previous being: Just Fight!