“Storytelling has always been a big deal for companies.
But forget business for a minute. Stories are much bigger than that, they’re central to our human existence.” – gapinvoid
Stories are about people, not about business, not about products. Behind every successful business, there is a person whose heart trembled with fear, apprehension and disappointment. Behind any product there is a set of questions one bluntly asks in desperation and determination. We don’t really have all the answers to all questions but if we weave them into a story, maybe we can touch the answers with some words. We write stories to survive and sur-thrive.
“Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.”
– Roland Barthes, “Talking,” in A Lover’s Discourse, 1977
But with such setting, what is there to write about?
… The perfection of a stolen moment far from the madding crowd: