Place it in your heart
with silvery fingers.
Touch lives with the same warmth.
If you do not have money to decorate your life with precious artifacts, decorate life with precious deeds and meaningful words. Words that speak to hearts and make them see the precious artifacts they are.
Freedom. Freedom of choice. Freedom of speech. Freedom of ideas. Freedom of doing what you love. Freedom of enchanting your followers and clients. (Aren’t they the same?) Freedom of finding solutions outside the known path. Freedom of smiling after a successful business meeting. Freedom of alleviating pain. Freedom of being a dreamer and showing people your dreams. Freedom of imagination.
Building anything is never easy. I have been building my body since the last years of the last century. Still I am not enthralled but I believe in my lorryfull of resilience…
When you start your business you (should) start by touching people’s lives. Sometimes, if you are terribly lucky, you touch their hearts. Our hearts are in desperate need of being touched, aren’t they?
In the end everything boils down to showing people your own heart. Even if sometimes this feels like nakedness. Trust your gut and move on. Show them the unique problem-solving magic of your business and what will empower them to do. Make them aware of your efforts and your vision. Make them trust your mission and enjoy the ride.
Never fear of being wrong as you will be oftentimes right in learning a new lesson. Each day passing…
Sometimes you feel like you have crossed oceans and seas to find the one-of-a-kind orange tree adorned with gold leaves. Or maybe you have found the magic lettuce from the Bear’s garden*.
You are prepared to offer it to your customers, still they are not pleased and want more.
They want More because Less is what they do not understand: the core of your business, the “elusive” thing without which your product does not exist: Your MISSION statement.
Your mission appeals to the mindset of people.
Your mission creates connections.
Your mission creates promises you HAVE to keep.
Empty your heart of misgivings and fulfill your promises by following your business pattern and delivery system.
And keep an eye on the money. Running a business is like running a show. It is either good or bad. In the beginning it is usually bad. So don’t sweat about it. But make it good in time…Make it so good that your first business show now appears to have been held for the Eskimos, a hundred years back.
“The past is a foreign country.” – L.P. Hartley
*Source of inspiration – The Story ofHarap Alb – A Romanian folk tale by Ion Creangă.