Keyword research is a crucial part of any SEO strategy. It helps you understand what people are searching for online, so you can create content that targets those keywords. There are a number of excellent free and paid keyword research tools available.
Another tactic that I employ is to check out the competition. First, I identify their keywords, and second, I determine if I can compete on those keywords or keyphrases.
I value keyword competitiveness analysis over keyword discovery.
Is it worth targeting the same keywords as the competition?
We provide our clients with a free SEO audit that contains the answers.
Free Keyword Research Tools
Moz Keyword Explorer
Moz offers a free version of their Keyword Explorer tool, which allows you to see up to 10 keyword suggestions and 10 SERP analyses per month. This is a great option for beginners who are just getting started with keyword research.
Google Keyword Planner
Google Keyword Planner is a free tool from Google that can be used to research keywords for paid advertising campaigns. However, it can also be a valuable tool for SEO. With Google Keyword Planner, you can see average monthly search volume for keywords, as well as competition levels.
Google Search Console
Google Search Console is a free tool from Google that provides you with a wealth of information about your website’s traffic, including the keywords that people are using to find your site. You can use this information to identify new keyword opportunities and track your progress over time.
Soovle
Soovle is a great tool for finding suggested keywords from a variety of sources, including Google, YouTube, Amazon, and Bing. This can be a helpful way to brainstorm new keyword ideas.
Paid Keyword Research Tools
Semrush
Semrush is an all-in-one SEO toolkit that includes a powerful keyword research tool. With Semrush, you can see keyword search volume, competition levels, keyword difficulty, and much more.
Ahrefs
Ahrefs is another popular SEO toolkit that includes a comprehensive keyword research tool. With Ahrefs, you can see keyword search volume, competition levels, keyword difficulty, and a variety of other metrics.
KWFinder
KWFinder is a more affordable paid keyword research tool that offers many of the same features as Semrush and Ahrefs. KWFinder is a good option for small businesses and individual bloggers who are looking for a powerful keyword research tool without the high price tag.
The best keyword research tool for you will depend on your specific needs and budget. If you are just starting out, a free tool like Moz Keyword Explorer or Google Keyword Planner may be all you need. However, if you are serious about SEO, you may want to consider investing in a paid tool like Semrush or Ahrefs.
Chek my video on the topic: https://youtu.be/o8dhn1p3Wak?si=wce8_HucEl70IhaP
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