Tag Archives: seo audit

What are the top SEO tips for 2024?

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As we enter the second month of 2024, SEO best practices are continuously developing, but here are some of the key suggestions to remember:

Focus on User Experience (UX):

Core Web Vitals: Google prioritizes websites with fast loading speeds, mobile-friendliness, and visual stability. Optimize your site for these factors using tools like Google PageSpeed Insights.
Content Quality & Relevance: Ensure your content is informative, engaging, and addresses search intent effectively. Focus on long-tail keywords and answer specific user questions.
Accessibility: Make your website accessible to all users, including those with disabilities. This not only improves inclusivity but also benefits SEO.
Content & Keyword Strategies:
E-A-T: Build Expertise, Authoritativeness, and Trustworthiness (E-A-T) for your website, especially on Your Money or Your Life (YMYL) topics*. Demonstrate your knowledge through high-quality content and backlinks from credible sources.
Long-Tail Keywords: Target long-tail keywords with lower competition that represent more specific user searches. This can lead to higher conversion rates.
Semantic Search: Optimize for topics and context rather than just exact keywords. Google understands the meaning behind searches and ranks content accordingly.
Content Freshness: Regularly update and refresh your content to keep it relevant and authoritative.

Technical SEO & Off-Page Optimization:

Meta Descriptions & Titles: Write compelling and informative meta descriptions and titles that accurately reflect your content and encourage clicks.
Technical SEO Audit: Conduct regular technical SEO audits to identify and fix issues like broken links, website speed problems, and mobile responsiveness errors.
Schema Markup: Implement schema markup to help search engines understand your content better and display richer results.
Quality Backlinks: Earn backlinks from high-quality, relevant websites. Focus on building relationships and creating valuable content that others want to link to.
Social Media Integration: Leverage social media platforms to promote your content, engage with your audience, and build brand awareness. This can indirectly boost your SEO.

Additional Tips:

Stay Informed: Keep up with the latest SEO trends and algorithm updates. Resources like Moz, Search Engine Journal, and SEMrush offer valuable insights.
Use SEO Tools: Consider using SEO tools to help you with keyword research, competitor analysis, technical audits, and backlink tracking.
Be Patient: SEO is a long-term strategy. Don’t expect overnight results, but focus on consistent improvement and following best practices.

Keep in mind that these are just a handful of the many SEO tactics you may use. The optimal strategy will be determined by your website’s niche and objectives. Best of luck with your SEO efforts!

*YMYL “Your Money or Your Life” pages cover or touch on topics that can potentially impact a person’s future happiness, health, financial stability, or safety.

“We are late” – May newsletter

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The title was inspired by a comment under one of my articles on Fragrantica.com.

We are late, but we remember.
May was a fabulous month with fresh ideas and articles, exploratory storytelling and interaction at my courses, and meeting new people, especially the representatives of a global brand with whom I would dearly like to do business.

“A change is as good as a rest.” So is writing new stories.
The May articles I liked the most are:

Perfumes and Their Muses

Who does not like fragrances?
A fragrance with a compelling backstory is a work of art.

I enjoyed writing this since it immersed me in history. I also had the opportunity to write about my female mentors. One of them is our beloved Queen Marie.
“Having never had much of a small garden before the war, I suddenly found myself consumed with a love for gardening. Flowers as a symbol of faith and hope may be seen almost anywhere: in gardens, inside homes, in hospitals, and even on street corners. Then I started planting gardens everywhere I went, bright gardens full of flowers where I could reflect on the past and take pleasure in the present.” – Queen Marie.
You can read this on Fragrantica.com.

and

How do you tackle writer’s block?

It happens to everyone…
I don’t necessarily struggle with it since my imagination is insatiable, but I do sometimes lose my distinctive voice and feel like I’m portraying facts and feelings in too simple a way.

Reading is the remedy, and another test I didn’t include in my piece is attempting to start with the truest sentence I know.
Everything became apparent after that. This method is also used in my poems. This was published on my blog.

Lastly, English courses on business, banking, economics, creative business writing.

The word of the month has been: Creative Accounting
Creative Accounting is the use of methods of recording financial information about a company, etc. which are legal but which do not show the real situation clearly, usually making the company seem more successful than it really is.

I am still working on a website audit. 🙂

Art – Vincent van Gogh