Tag Archives: strategy

The moon and the sixpence

“Who are you, Martin Eden? he demanded of himself in the looking-glass, that night when he got back to his room. He gazed at himself long and curiously. Who are you? What are you? Where do you belong?” – Jack London (Martin Eden)

You belong with the legions of toil that must grub in the dirt for the sixpence. You belong with the legions that dare lift their eyes to contemplate the moon to substitute food for the dance of imagination. You belong with the vulgar and with the spirited being what carries the tinge of heaven in a smile.

You belong with all that is hard, low and unbeautiful, yet you dare live with the stars and make stardust trails. You belong by rights with the legions of strive, nevertheless in one corner of the mind there is an inverted eye that yearns for the lunarian shape-shifting beauty.

You belong by rights to creativity and labor. Creativity is vision or as Samuel Butler vanguardly put (almost two centuries ago):  “When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.”

Creativity is strategy. Strategy must vary as does the moon.

We are not so busy looking at the moon that we do not see the sixpence at our feet. Nor are we so engulfed in drudge that we do not see the sky. We’d better see the moon and the sixpence all at once. Our dreams and our toils should answer all our questions in the change of crescents to vanishing waning moons.

 

Art by Inma Gonzales Vazquez.

Dreamers and doers

“The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell

Yes, you will have to do a lot of things which are borderline between imagining, weaving your (business) plan and really implementing your idea and your strategy of creating value.
Because this is all about – helping and solving problems. Entrepreneurship is all about doing and working, which is not that unfathomable. We all do the heavy lifting, we all have exerting routines…Knowing what to do and how to do it is the conundrum. As sometimes we are not given the time for the Trial and Error, we have only Error and but a moment to make amends.
We are pilferers of experience and growth hackers. Our job is not to do our job, but know what to do next.

And craft a good plan with poised goals.
The plan should be realistic and thorough. I and plans mix like oil and water as I repel routines and like the spark of new things which renders me a little shallow. But then I thought, what if my life depends on my thoroughness? This made me make a very good plan with all the questions attached and answered.

Beneath the obvious goals of my business, I have another one: to change something in the people I get to know. For the better and for the happier, with a piece of advice, with answers, with some words they do not know and need. After all, happiness is what we crave. Inspiration may never cease and I have had good source in Seth Godin‘s words: “Who do you want your customers to become?”

Everything starts with an idea which can translate into purpose, project and product with a little help from tiny beautiful things – words. Dream about your story, but not too hard. Fight your way into new things and enterprises but don’t take yourself too seriously. As “life is not about how you survived the storm… it is about how you danced in the rain.” – Regina Brett

 

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Art by Michael Cheval.