Tag Archives: copywriter

W. Somerset Maugham

Coffee and Somerset for me …

W. Somerset Maugham- 25 January 1874 – 16 December 1965.

Uncanny observer of human nature and my personal trainer and influencer:

“It was a night so beautiful that your soul seemed hardly able to bear the prison of the body.”

“Irony is a gift of the gods, the most subtle of all the modes of speech. It is an armour and a weapon; it is a philosophy and a perpetual entertainment; it is food for the hungry of wit and drink to those thirsting for laughter…”

“The faculty for myth is innate in the human race. It seizes with avidity upon any incidents, surprising or mysterious, in the career of those who have at all distinguished themselves from their fellows, and invents a legend to which it then attaches a fanatical belief. It is the protest of romance against the commonplace of life.”

“All the words I use in my stories can be found in the dictionary—it’s just a matter of arranging them into the right sentences.”

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His stories are as simple and as beautiful as cherry blossoms in the moonlight

Art – Kaii Higashiyama, Cherry blossoms in the moonlight, 1982

Remedios laughs

Remedios laughs, but her laughter resonates in another world,” wrote Octavio Paz about the Spanish surrealist in an article entitled, “Apparitions and Disappearances.”
https://aldianews.com/articles/culture/social/remedios-varo-witch-mexican-surrealism/57974

Art – Remedios Varo

Which is the best website to learn about digital marketing?

I have written and answer at Quora.

I do believe there are many wonderful digital marketing websites, but everything I know about marketing and digital marketing I have got it from Seth Godin: Seth’s Blog

Also I particularly enjoyed his Icarus Deception:

“Author James Elkins writes of the three components necessary for someone to become an artist: seeing, making and the tabula rasa.
First, students need to learn to see. They have to see the world as it is without labels, without knowing the name of what is seen.
Second, they are taught how to make. How to use hands or voice or body to take what they see and reflect it back to the world.
And third, and most difficult, the artist starts with a blank slate. Art must be done for the first time, not repeated, and that first stroke, those first words – this is the source of our fear.”
Seth Godin – The Icarus Deception

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – This has become my guideline in everything I write.

Art – Jennifer Diehl.

Communicating online

Communicating online from Seth

“It’s possible, with effort, to transform business communications (and schooling) away from the top-down, synchronized, compliance-focused, off-the-record, hierarchical and slow status quo to something significantly more fluid and powerful. But we’ll need to do it on purpose.”
https://seths.blog/2020/03/communicating-online-the-big-leaps/

Incredible art by Daniel Merriam.

Content creation & strategy – new project

My next project is a jewelry website.
Firstly I have started with a blog where I use the frame story, the story-within-a-story technique.
Next, the SEO audit in order to start handcrafting the pillar page for the website…
It is fascinating, as a “brother”-of-words, to see what some long tail (stardusted) keywords can create.

For the central piece story, I have been inspired by the magnetic beauty of Eustacia Vye from The Return of the Native (Thomas Hardy), who wanted, above all, to be loved.

We keywordly handcraft your inventory of light and spread it all over to Be Loved.

Illustration for The return of the Native by Thomas Hardy

www.culturecrush.me

https://www.culturecrush.me/app/home :
The cost to a company’s bottom and top line, their brand and reputation are too great to NOT put culture first.

Cutting edge website that goes hand in hand with Carolynda MacDonald‘s unique imagery.

Copywriter job

Copywriter job at Roberthalf.com: https://www.roberthalf.com/blog/salaries-and-skills/hot-job-copywriter

If you have impeccable writing skills, can quickly interpret client needs and work well under tight time constraints, creative agencies and in-house departments want to hear from you. The need is especially high for copywriters with web and mobile experience.

Art by Wolfgang Harms.