Tag Archives: creative business writing

Develop your “Body of work, and your cohort”

I teach a Creative (business) Writing course online, so, when I started, my first step was to build a website and adorn it with all the details with a view to my courses. Nevertheless, I first started writing on my blog in 2014, which prompted me to start teaching about it, along with my other business, finance, and legal courses.

But building up a website, optimizing it, networking, and writing blog posts every day takes a lot of time and tremendous amounts of work, also because search engine optimization is a lifestyle for a website, as one can never say, “I have just finished optimizing your website, my work is done.”

Other tips (borrowed from the great Seth Godin) are concerned with developing your reputation, your Body of work, and your cohort.

I do hope these have been helpful for you, and I wish you an enduring and wonderful career in teaching.

Art – Henrik Nordenberg. Source: Pinterest

From my Substack newsletter
https://iulia.substack.com/p/develop-your-body-of-work-and-your

Writing is a ladder

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.

We have the right words for your SEO copy and the short-tail and the long-tail keyphrases for your SEO on-page.
We can write for any type of legal site. We dwell in many environments (business, legal, finance, marketing) and we have written white papers, proposals, brochures, contracts, marketing plans, business plans, sales landing pages, CVs, reviews, product descriptions, content marketing messages and have crafted any type of well-optimized stories.

We’d love to hear from you!

Storytelling is a big deal

“Storytelling has always been a big deal for companies.
But forget business for a minute. Stories are much bigger than that, they’re central to our human existence.” – gapinvoid

Stories are about people, not about business, not about products. Behind every successful business, there is a person whose heart trembled with fear, apprehension and disappointment. Behind any product there is a set of questions one bluntly asks in desperation and determination. We don’t really have all the answers to all questions but if we weave them into a story, maybe we can touch the answers with some words.
We write stories to survive and sur-thrive.

“Language is a skin: I rub my language against the other. It is as if I had words instead of fingers, or fingers at the tip of my words. My language trembles with desire.”
– Roland Barthes, “Talking,” in A Lover’s Discourse, 1977

But with such setting, what is there to write about?
… The perfection of a stolen moment far from the madding crowd:

credit @james_mcdonald_photography
• Harry’s Bar London

Iulia Halatz
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.

We write

We tell each other stories in order to survive and sur-thrive.

Storytelling is a magic realm. We are lucky to spend here a large chunk of our time.

What kind of letters do we write from the land of storytelling?
Life stories strangled in magnanimous stanzas build on love, fear, equanimity, and on the wizardry of sundowns and sunups.

Cover letters that tell stories of passion, dedication, failure and success, web content and presentations about a world of our own choosing built around something that we ourselves have created.

“We die. That may be the meaning of life. But we do language. That may be the treasure of our lives.” – Toni Morrison

Art by Franz von Stuck.