Tag Archives: seo copywriting

A Shark Tale

“Back in the days when storytelling was the main form of entertainment, tales of mythical creatures abounded. Today we seem to indulge in the mere scraps of what was once an epic feast of legend.”

In this modern age, there appears another mythical creature, the shark, a protean-like coiling in the grass type of snake, ready to turn your business proceedings and agreements into dust with swift smooth-tongued, loaded Questions…

As an entrepreneur I have started small. I am still small fish and I deal with sharks, corporate companies. I have created my ‘corporate’ culture from scratch, and I have developed my business solely through growth hacking.
What I have learned when trying to impose my imaginative but new small company culture to the sophisticated corporates is to strike gold, provided you know who you are and consequently, the “protocol” to offer and create huge amounts of Value and solve problems. The more problems you solve, the better you speak the shark tongue.

Tim Ferriss once said, “A person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have.”

Sharks’ words are never comfortable as they know no mercy and smell fear and disorder from afar. Whomever has never been told that his/her products or services are useless doesn’t know how to shine a carefully chosen smile in the face of the creature with disposable teeth, and sink into the right order of things. Which is there are other sharks. But when a big shark says to you, “you are no good”, then you are (good), because you are there sharing the same table, conference room and presentation… On this gleeful occasion I am thanking all the sharks in my life, the ones who have taught me to smile at the glint of rejection, and the ones who have taught me that:

“Everything you want is on the other side of fear.” – Jack Canfield

© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.

Art by Michael Sowa. Source – Pinterest

If I …

“If I had asked people what they wanted they would have said faster horses.” -Henry Ford.

If I had asked my students what they wanted they would have said an English-Romanian translation course.

Not having asked and keeping my head and thoughts firmly outside the box, I ask you to speak English.

I ask you to think creatively and transform your thoughts in a story …

Don’t worry about your mistakes.

As long as you don’t take them anywhere with you or tuck them in every chilly evening … you will be fine…

At my courses I give you the user manual for transforming your thoughts in a simple English story.

A seasonal picture upon a magnificent story. Source: D.j.Jeschke.

Belittle the desert

You neglect and belittle the desert.
The desert is not remote in southern tropics
The desert is not only around the corner,
The desert is squeezed in the tube-train next to you,
The desert is in the heart of your brother.
T S Eliot (Choruses from The Rock)

Art – René Magritte

What is the world made of?

What is the world made of?
“The real secret of magic is that the world is made of words, and that if you know the words that the world is made of, you can make of it whatever you wish.” – Terence McKenna

Pearlovski in the city
In still-November.
On days like this, the world feels shaped by the perpetual kindness of light.

Which poem reminds you of your childhood?

Which poem reminds you of your childhood? Either because you read it as a child or because when you read it, it resonates with your inner child.

A Bird, came down the Walk
by EMILY DICKINSON

A Bird, came down the Walk –
He did not know I saw –
He bit an Angle Worm in halves
And ate the fellow, raw,

And then, he drank a Dew
From a convenient Grass –
And then hopped sidewise to the Wall
To let a Beetle pass –

He glanced with rapid eyes,
That hurried all abroad –
They looked like frightened Beads, I thought,
He stirred his Velvet Head. –

Like one in danger, Cautious,
I offered him a Crumb,
And he unrolled his feathers,
And rowed him softer Home –

Than Oars divide the Ocean,
Too silver for a seam,
Or Butterflies, off Banks of Noon,
Leap, plashless as they swim.

Answer featured at Quora.com.

Art – Charles van Sandwyk.

5 (Copy)Writing rules

“We are a country in which words matter, and words can change minds.” – Ken Burns

Here are my 5 copywriting rules. Written in isolation in between blogs posts, poetry, product descriptions and SEO auditing.

1. Write the way you talk to your best friend, but in a consistent way. “Copy is a direct conversation with the consumer.” – Shirley Polykoff

2. Start with the truest sentence that you know (That is Hemingway, not me)
If written well, all stories are true. Be authentic and play with your imagination that will arrange words in different shapes to fill the truest contours of the shortest sentences that you can write. Each line should play off of each other.

3. Find balance in your writings. If you feel that your story lacks poise, shape it with the right words. Play with it and when finished read it aloud. Your ear will pick up the irregularities you cannot see on paper. I always read and record my poems before publishing. That’s how I spot the unpolished lines.

3. Simplicity. First line, second line. The goal of your first line of copy is to get people to read the second line. The goal of your second line is to get them to write the third, etc. Everything you write must be copy. Even if you are writing an ordinary email, or a request for offer.

4. Your copy is about the reader, not about you. It’s OK to write in the first person. That’s how people talk. Nevertheless, in the eyes of the reader “You” is more powerful than “I”. Who’s “I” and why should I care? I, the reader, care about myself and not about you, the writer.

5. Fill your copy with real examples of you and of your work. To let people know you’re real. Take screenshots of tweets, blog posts and articles published. They will boost up any email, blog post, or landing page.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” – from Seth

No matter what you sell or do, do it right and well. Even if you don’t sell gold, leave an impression and a mark. Get the job done. If possible, leave a trail of delight that later will lead them back to you. And whatever you do, ask a simple question: Can I get away with it? Can I get away with my story/presentation/performance? We are all non/artists until we propose ourselves to put our passions into practice and become entrepreneurs.
“Art is what you can get away with.”– Andy Warhol
Excerpt from Get Away with Entrepreneurship written in 2016.

Iulia Halatz
Duy Huynh

Facebook marketing, perks or pains?

Facebook used to be an essential digital marketing tool, we all know, including the wave of small entrepreneurs promoting solely on their pages having in mind the (newly obsolete) remark, “you don’t exist outside FB”.
Lately, as I am working remotely, I have been completing the digital marketing plans for one of my customers
Well, I have never been into FB marketing as I believe that it is good solely for brand awareness, nevertheless I went with the flow as I intended to make the most of it for my customer.
Previously, I have started two blogs, of course after completing the SEO audit and SEO content strategy for my customer’s website.
Then I started the page… I compelled and pestered my friends and friends of friends to like&follow the page, then I promoted the page for more Likes as everybody knows that a page with few Likes does not sit well in the eyes of possible customers.
I boosted posts, following the content posting strategy for both the blogs and the website and whatnot.
I have kept the shelves of the blogs shiny and sparkling with new stories and new pics…
Nevertheless, I couldn’t help but notice how very few of the page’s fans turned into customers. As if I didn’t know it, that buying publicity on FB is like buying stardust, it is just visual, pertaining to the symmetry of the page…

The other day there came the last straw, as I read in the news about a group promoting small businesses from Romania, I joined it with the identity of the FB page.
Then, within few hours, a lot of posts from the page disappeared without any message or warning, including the cover photo and “Our Story”, which I cannot repost. The page was reported for spam under the circumstances that this was the ONLY FB group I have joined so far. Unbelievable!!!
A lot of blood, sweat and tears that I put into this project have gone to blazes…

I am posting this, too, with a view to our futile attempts to sell more through Facebook:
https://www.inc.com/christine-lagorio-chafkin/small-businesses-ditch-facebook-marketing-advertising.html?icid=hmsub2

First and foremost the FB policy is wrong as it allows so may fake profiles in its network and on the other hand, it destroys the work of so many at the report/request of so few. I have written to them in the hope to have info of what I did wrong. No reply. The answer is that more and more small businesses will ditch Fb marketing.

As Twitter and Google have banned political advertising, maybe some politicians would trust the overpowering networking juice of FB…

I am illustrating with this photo in the idea that a surreal ride by a goat-drawn chariot is what I got lately.