Tag Archives: social media expansion

Ce mă enervează

Deoarece citesc foarte mult online, sunt contrariată de atâtea păreri și anti păreri despre absolut tot ce se întâmplă în lumea asta.

Că Bănescu e om bun, ba e om rău, că Nick a făcut bine, ba nu, e laș și preluat…
Că Artemis II a survolat partea nevăzută a lunii. Ba că nu, e în studio..
Asta se întâmplă și pentru că, în ultimul timp, se intersectează bulele și primesc în feed și articole și informații pe care, altfel nu le vedeam..

Tot acest amalgam de zgomot inutil îmi aduce aminte de un pasaj din Faraonul de Boleslaw Prus, o carte foarte bună despre Egiptul Antic și despre măreția unui imperiu. Este o carte pe care orice politician ar trebui să o citească.

De altfel, se zice că era cartea preferată a lui Stalin. Și a mea…. Probabil am citit-o de vreo 100 de ori. 

Fragmentul este despre rugăciunile oamenilor obișnuiți din Egipt: oamenii care munceau de zi până noapte doreau ca noaptea să cadă cât mai repede, iar cei care lucrau noaptea se rugau ca ziua să dureze o eternitate. Rugăciunile oamenilor care prosperau datorită revărsării Nilului se intersectau cu rugăciunile celor care locuiau în satele inundate … Toate aceste dorințe se ridicau la cer ca niște păsări albe și negre care se ciocneau în drumul lor spre văzduh.
Peste tot acest vacarm se auzi o voce cristalină și dulce, vocea unui copil care se ruga înainte de culcare. O rugăciune simplă și frumoasă care s-a înălțat ca o săgeată spre cer…

Eu nu am nicio părere. Prefer să citesc cărți, să urmăresc faptele și să mă bucur de hanami ul meu de primăvară frumoasă și schimbătoare (cu Lumi).

În fotografie strada Strada Ștefan Burcuș, strada mea preferată din București cu case vechi și clădiri moderne, și cu flori în tot timpul anului. 

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Since I read so much online, I’m frustrated by all the opinions and counter-opinions about absolutely everything that happens in this world.

That Bănescu is a good person, or that he’s a bad person; that Nick did the right thing, or that he didn’t—that he’s a coward and a copycat…
That Artemis II crew flew over the unseen side of the moon. Or that they didn’t, everything happened in the studio…

This is also happening because, lately, my feeds have been overlapping, and I’m getting articles and information in my feed that I wouldn’t otherwise see…

All this jumble of useless noise reminds me of a passage from The Pharaoh by Bolesław Prus, a fantastic book about Ancient Egypt and the grandeur of an empire. It’s a book every politician should read.

In fact, it is believed to have been Stalin’s favorite book. And mine… I’ve probably read it about 100 times.

The passage is about the prayers of ordinary people in Egypt: those who worked from dawn till dusk wished for night to fall as quickly as possible, while those who worked at night prayed for the day to last an eternity. The prayers of those who prospered thanks to the Nile’s flooding intertwined with the prayers of those who lived in the flooded villages… All these wishes rose to the sky like black and white birds colliding on their way to the heavens.
Amidst all this clamor, a crystal-clear, sweet voice was heard—the voice of a child praying before bed. A simple, beautiful prayer that soared like an arrow toward the sky…

I don’t have an opinion on the matter. I prefer to read books, keep up with current events, and enjoy my hanami in this beautiful, ever-changing spring (with Lumi, my bike).

In the photo: Ștefan Burcuș Street, my favorite street in Bucharest, with old houses and modern buildings, and flowers all year round.

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5 Business Development Trends You Can’t Ignore in 2024

In today’s dynamic business landscape, staying ahead of the curve is paramount. Business development (BD) professionals who can adapt to evolving trends will be the ones driving growth and securing success. Here are 5 key trends shaping the BD landscape in 2024:

1. Generative AI Becomes a Game Changer

Artificial intelligence (AI) is no longer science fiction. Generative AI, a subdomain capable of creating entirely new data (text, code, images), is transforming BD. According to a recent study by McKinsey & Company, AI-powered tools can automate repetitive tasks associated with lead generation and qualification, freeing up BD professionals to focus on strategic initiatives.

What it Means for You: Embrace AI as a force multiplier, not a replacement. Utilize AI tools for tasks like market research, competitor analysis, and prospecting, allowing you to dedicate more time to building high-value relationships.

2. The Skills-First Approach Takes Center Stage

The days of relying solely on industry experience are fading. Businesses are increasingly seeking BD professionals with a well-rounded skillset that transcends industry knowledge. According to a Business Development School report, the most sought-after skills in 2024 include:

Communication & Negotiation: The ability to clearly articulate value propositions and negotiate win-win deals remains essential.
Data Analysis: Turning data insights into actionable strategies is key for effective BD planning.
Customer-Centric Mindset: Understanding customer needs and pain points is crucial for building strong, long-term partnerships.

What it Means for You: Focus on acquiring these in-demand skills. Take online courses, attend workshops, and network with industry leaders to broaden your skillset and stay relevant.

3. New Customer Expectations Reshape BD Strategies

Customer expectations have undergone a seismic shift. Today’s customers value authenticity, transparency, and a focus on building genuine relationships. A Salesforce study revealed that 84% of customers say the experience a company provides is as important as its products or services.

What it Means for You: Tailor your BD approach to foster trust and build long-term partnerships. Focus on understanding customer needs, providing solutions that address them, and creating a win-win scenario for all parties involved.

4. The Power of Social Media Grows Exponentially

Social media has become an indispensable tool for business development. But simply having a presence is no longer enough. Businesses need to leverage social media strategically to build brand awareness, connect with potential partners, and showcase their expertise.

What it Means for You: Become a social selling pro! Utilize platforms like LinkedIn and Twitter to engage in industry conversations, share valuable content, and build relationships with potential partners and customers.

5. Focus on Profitability Takes Priority

In today’s economic climate, companies are prioritizing initiatives with a clear return on investment (ROI). The Business Development School report suggests that extravagant spending on creative campaigns with uncertain results is a thing of the past.

What it Means for You: Demonstrate the measurable value you bring to the table. Focus on developing BD strategies that generate a clear ROI, such as identifying high-value partnerships or securing new customer segments.

By embracing these trends, BD professionals can navigate the ever-evolving business landscape and drive sustainable growth for their organizations. Remember, staying informed, adapting your skillset, and building strong relationships are key to success in today’s dynamic BD environment.

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