Category Archives: Biking else matters

Ce mă enervează

Trotinetiștii care circulă cu viteză pe pistele pentru biciclete și în parcuri fără să se asigure, printre copii, animale de companie și alte „persoane” care doresc să se relaxeze și să se bucure de puțină liniște și pace.

Am aflat cu stupoare că săptămâna trecută a murit o femeie într-un accident cu trotineta electrică.

Sunt biciclist de la 5 ani. Nu mai țin minte de câte ori am căzut cu bicicleta, încă mai am semne de bună purtare cum se zice în popor. Și din vina mea, și din vina „ecosistemului” …

Totuși, NICIODATĂ nu mi-am pus problema să îmi iau trotinetă electrică.

De ce?

În comparație cu o bicicletă, trotineta este extrem de instabilă. Iar la orice denivelare există posibilitatea unei căzături deoarece e greu să te echilibrezi pe trotinetă. Pe bicicletă e altceva: ai frâne, te echilibrezi cu piciorul sau, în cel mai rău caz, te arunci într-o parte.

Odată, eram în Herăstrău în spatele unor trotinetiști care, fără să se asigure, au schimbat direcția de mers; dacă eu nu eram atentă și nu aveam frâne bune, ne-am fi ciocnit. De atunci, îi evit.

Sunt convinsă că există un marketing foarte bun în favoarea utilizării trotinetelor electrice, dar…

Tocmai citeam următoarele, cu precizarea că și marketingul politic e tot cam la fel:

Marketingul este atât de puternic în ziua de azi, încât marketerii au un nou tip de responsabilitate: nu doar pentru obținerea de profituri pe termen lung, ci și pentru viabilitatea pe termen lung a piețelor. Nu este nici etic, nici inteligent să faci avere pe seama vieții celorlalți oameni și epuizând în mod inutil resursele noastre comune. Armele nucleare au ucis o mică fracțiune din numărul oamenilor, comparativ cu numărul victimelor produse de marketingul imoral. Este timpul să ne dăm seama că pe Pământ ar putea să nu existe arme mai puternice decât marketingul.
– Seth Godin

Ce mă enervează

Deoarece citesc foarte mult online, sunt contrariată de atâtea păreri și anti păreri despre absolut tot ce se întâmplă în lumea asta.

Că Bănescu e om bun, ba e om rău, că Nick a făcut bine, ba nu, e laș și preluat…
Că Artemis II a survolat partea nevăzută a lunii. Ba că nu, e în studio..
Asta se întâmplă și pentru că, în ultimul timp, se intersectează bulele și primesc în feed și articole și informații pe care, altfel nu le vedeam..

Tot acest amalgam de zgomot inutil îmi aduce aminte de un pasaj din Faraonul de Boleslaw Prus, o carte foarte bună despre Egiptul Antic și despre măreția unui imperiu. Este o carte pe care orice politician ar trebui să o citească.

De altfel, se zice că era cartea preferată a lui Stalin. Și a mea…. Probabil am citit-o de vreo 100 de ori. 

Fragmentul este despre rugăciunile oamenilor obișnuiți din Egipt: oamenii care munceau de zi până noapte doreau ca noaptea să cadă cât mai repede, iar cei care lucrau noaptea se rugau ca ziua să dureze o eternitate. Rugăciunile oamenilor care prosperau datorită revărsării Nilului se intersectau cu rugăciunile celor care locuiau în satele inundate … Toate aceste dorințe se ridicau la cer ca niște păsări albe și negre care se ciocneau în drumul lor spre văzduh.
Peste tot acest vacarm se auzi o voce cristalină și dulce, vocea unui copil care se ruga înainte de culcare. O rugăciune simplă și frumoasă care s-a înălțat ca o săgeată spre cer…

Eu nu am nicio părere. Prefer să citesc cărți, să urmăresc faptele și să mă bucur de hanami ul meu de primăvară frumoasă și schimbătoare (cu Lumi).

În fotografie strada Strada Ștefan Burcuș, strada mea preferată din București cu case vechi și clădiri moderne, și cu flori în tot timpul anului. 

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Since I read so much online, I’m frustrated by all the opinions and counter-opinions about absolutely everything that happens in this world.

That Bănescu is a good person, or that he’s a bad person; that Nick did the right thing, or that he didn’t—that he’s a coward and a copycat…
That Artemis II crew flew over the unseen side of the moon. Or that they didn’t, everything happened in the studio…

This is also happening because, lately, my feeds have been overlapping, and I’m getting articles and information in my feed that I wouldn’t otherwise see…

All this jumble of useless noise reminds me of a passage from The Pharaoh by Bolesław Prus, a fantastic book about Ancient Egypt and the grandeur of an empire. It’s a book every politician should read.

In fact, it is believed to have been Stalin’s favorite book. And mine… I’ve probably read it about 100 times.

The passage is about the prayers of ordinary people in Egypt: those who worked from dawn till dusk wished for night to fall as quickly as possible, while those who worked at night prayed for the day to last an eternity. The prayers of those who prospered thanks to the Nile’s flooding intertwined with the prayers of those who lived in the flooded villages… All these wishes rose to the sky like black and white birds colliding on their way to the heavens.
Amidst all this clamor, a crystal-clear, sweet voice was heard—the voice of a child praying before bed. A simple, beautiful prayer that soared like an arrow toward the sky…

I don’t have an opinion on the matter. I prefer to read books, keep up with current events, and enjoy my hanami in this beautiful, ever-changing spring (with Lumi, my bike).

In the photo: Ștefan Burcuș Street, my favorite street in Bucharest, with old houses and modern buildings, and flowers all year round.

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✨Hi, I am Iulia,
Legal English Trainer | SEO Copywriter | Helping Lawyers Master English for Global Wins | Founder @ Start English | Empowering Global Legal Pros with Badass English & SEO Mastery
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

🔔Contact
➡️ 0040722 841 053 (WHATSAPP)
➡️ http://www.seocopywriting.ro/en/contact-us.php

The Magic of the Perfume Bottle

💥 Facebook reminded me of this article on Fragrantica written in 2024.

A perfume is made of the Trinity: the juice, the story, the bottle. As our reviews are focused on the first two, what about the bottle? I have written that, for me, simple bottles are an incentive to try the juice inside. What about the very interesting, different, overly adorned bottles or the flacons that are part of the story, sometimes even the starting point of a fragrant fantasy?

People who buy perfume nowadays are more thoughtful than they were in the past. When making a buying choice, there are more things to think about. With the rise of sudden TikTok hits and a greater focus on ingredient openness, the fragrance market has been going through a lot of changes lately. These changes point to a perfume buyer who is approaching goods, relationships, and purchases in a new and different way. According to some research, packaging has an impact on 72% of consumers’ purchasing decisions.

Splash picture by ekorekhova on Fragram. Thank you!

💥 Full article below 🙂
https://www.fragrantica.com/news/The-Magic-of-the-Perfume-Bottle-19679.html

IULIA HALATZ PERFUME WRITER

Wrapping up for the end of the year

🔷 I’m very busy these days, and what else is new?

It has been a very trying year, and I am speaking from a personal standpoint now.

From other perspectives, this year has been ordinary, very busy, and challenging. As it always is for me. But I do not mind. I like new things, new challenges, new projects, new places or old places and new outlooks.

Unfortunately my personal problems got in the path of business development projects, and that was not good.

I have forgotten a bit that in my professional life, I usually have a carefully and thoroughly thought-out plan that helps me achieve what I want.

For example, my political career was the result of such a plan. I joined the party in 2019, and in 2020 I was elected city council member. Allegedly, I stood no chance in that, but with the help of my strongest skills—writing and the power of presentation—I designed a plan. It was not luck; it was a very clever plan based on what I can do best. And A LOT of work.

PS: I am no longer a city council member because it was an assumed choice. I did not run for local elections in 2024.

🔷 Consequently, I am:

➡️ Devising a marketing plan

➡️ Revamping my websites

➡️ Setting up meetings and projects for next year

➡️ Developing a new project

➡️ Expanding my operations on a new platform

➡️ Exploring the potential of new AI platforms

➡️ Continuing my SEO strategy for my business

➡️ Designing my editorial plan for the year 2026, which I have already scheduled until March 2026.

If you’re looking for support, I have a few slots available for a tailored English communication program.
Book a free strategy call with me: https://tidycal.com/iuliahalatz/30-minute-meeting.
What about you? How did 2025 treat you?

What are your plans for 2026?

Photo by me, in Brașov, Romania. They have the largest Christmas tree in the country. I could not have missed that, of course.

Read more about me: https://blog.seocopywriting.ro/2024/11/23/about-me/

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
🔔Contact
➡️ 0722 841 053 (WHATSAPP)
➡️ http://www.seocopywriting.ro/en/contact-us.php

Wellness

“Wellness encompasses a healthy body, a sound mind, and a tranquil spirit. Enjoy the journey as you strive for wellness.”
Laurette Gagnon Beaulieu

Photo by me (of my e-bike).

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

WHAT DOES OUR BESPOKE LEGAL ENGLISH COURSE ENTAIL?

WHAT DOES OUR BESPOKE LEGAL ENGLISH COURSES ENTAIL?

You are welcome to apply for any of the activities listed below.

💥Here is a list of 9 innovative activities that take place during our bespoke legal English training.

The last activity is exclusively ON DEMAND. You need to make a firm appointment at contact@cursinengleza.ro.

1. The Legal Document Editor

👉We securely correct, update, and rephrase your real-world legal documents (e.g., contracts, memos, and briefs). The feedback is accompanied by a brief explanation of the correction.

2. The “Legal English Case Challenge”

👉Participants are given a complex, ongoing hypothetical case file. They earn points by completing tasks like drafting a specific clause, composing a legal email to a client, or participating in a mock negotiation. They can compete individually or in teams, with a live leaderboard. The system awards points for accuracy, clarity, and timeliness.

3. Cross-Cultural Legal Communication & Negotiation Module

👉This course focuses not just on language but on the cultural nuances of legal communication in different jurisdictions. Modules would include role-playing scenarios for negotiating with American vs. German vs. Chinese legal teams, with a focus on non-verbal cues, formal vs. informal language, and negotiation styles.

4. The “Client-Facing Communication” Masterclass

👉 A training program designed to teach lawyers how to translate complex legal jargon into clear, understandable language for non-legal clients. It includes mock client meetings where a participant plays the role of a client, asking questions and providing feedback on the lawyer’s clarity, empathy, and ability to build trust.

5. Micro-Learning on Demand

👉We offer 5 to 10-minute video lessons on YouTube on highly specific legal English topics. Examples include “The 5 Verbs Every Contract Lawyer Must Use,” “How to Correctly Use Latin Phrases in Legal Briefs,” or “The Nuances of ‘Shall’ vs. ‘Will.'” Users can take a quick quiz after each lesson to reinforce the learning.

6. The Legal Podcaster’s Workshop

👉A training module that goes beyond traditional writing and speaking. It teaches lawyers how to create and deliver high-quality legal content in English for a global audience, such as a podcast or professional videos for LinkedIn. The course covers scripting, vocal delivery, tone, and audience engagement, with a focus on establishing authority.

7. The “Hot-Seat” Arbitration & Mediation Simulation

👉An intensive, live workshop where small groups of lawyers participate in a simulated international arbitration or mediation case. Each participant is assigned a role (e.g., lead counsel, junior associate, opposing counsel) and must work with a team to present arguments, cross-examine witnesses, and negotiate a settlement—all in English.

8. The Bespoke Legal English “Case File” Project

👉Instead of a standard course, each student receives a personalized “case file” from their first day. The course content and homework are directly tied to this case. Throughout the training, they must draft a series of legal documents, write emails to a mock client, prepare a final presentation, and negotiate a solution—all based on their unique file.

9. Direct Mentorship by a Retired International Legal Professional (ON DEMAND)

👉This premium service pairs a lawyer with either a retired judge, a senior partner, or an in-house counsel who possesses extensive experience in the international legal arena. Sessions would be highly customized and focus on the lawyer’s specific career trajectory, from language skills for a promotion to preparing for a high-stakes meeting.

💥Ready to unlock new global opportunities? Learn more and schedule a free consultation with our legal language experts.

🔔Contact
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #jobhelper, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Comments On My Blog

✨I know I’ve made it when I receive comments on my blog from Elle.com and The New York Times!

✨These articles featured on my blog are engaging and well-suited for my audience!

They must have learned that I am an obsessive cyclist.

✨Take a look:
How an ELLE Editor Biked to Work for a Week and Looked Good Doing It
https://www.elle.com/beauty/health-fitness/advice/a12723/biking-to-work-in-nyc/

Bicycle Helmets As Fashion Statements
https://www.nytimes.com/2013/07/11/fashion/Bicycle-helmets-as-fashion-statements-and-accessories.html

PS: You have learned by now that I am an obsessive cyclist.

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #jobhelper, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please leave a comment. Thank you!

Long Live Good Music!

Besides reading, writing, and cycling, I batter stress by listening to music.

The following gems have been found on the soundtrack of CSI: Crime Scene Investigation:

https://youtu.be/5TQc7kjZQjQ?si=wWph7zXAg2nQW78J

https://youtu.be/lphG4o2tOn0?si=H2mBavP3XhpSLU5i

https://youtu.be/Gi-zBEzwRSk?si=BBux0GtCX48KQ1cL

https://youtu.be/s9WIPa6L4u0?si=q9bA8N5Jm65uBGcD

https://youtu.be/fQCfGTzpP9E?si=_x_LfECfOR1udyXh – This pays tribute to Placebo.

https://youtu.be/iS5lKuh-4v4?si=0D4D9xIx-kTNKZcs

https://youtu.be/IK5I4cTkL-E?si=fAwzSNaSN6T5YHS4

https://youtu.be/vcEhaucjEUY?si=LFFalnc8MXt6-SbL

https://youtu.be/bX-kxzMEbzc?si=28JNhoinJJAdM-Rj.

In the photo: cycling in my 18-year-old bike boots.

Most Read Articles of 2024

This is the list of my most read articles of last year.

Enjoy!

2023: A Banner Year | Blog de company

What Does A Translator Do? | Blog de company

A Dreamer With A Plan | Blog de company

Only English In The Classroom? | Blog de company

TIPS FOR JOB SEEKERS: Tough Interview Questions | Blog de company

Tips For Job seekers: Interview Questions | Blog de company

Why Start English is Your Go-To Partner for Corporate Language Training | Blog de company

Search Engines vs Artificial Intelligence | Blog de company

Stats about content creation that very few people are talking about | Blog de company

Do you think AI tools will take over most SEO tasks in the future? | Blog de company

The Most In-Demand Jobs on LinkedIn Right Now | Blog de company

Unveiling the Power of Off-Page SEO: A Journey Beyond the Website | Blog de company

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For the new year I want: more sleep, more music, more tea, more books, more sunsets, more happy encounters, more creating, more strolls on the beach, more jokes, more laughter, more dreaming, more fun, more love, more peace.

And let us not overlook the fact that a bike ride is truly unparalleled, except perhaps for a leisurely stroll amidst the ethereal beauty of the clouds.

Photo by the author.

Check out my Substack newsletter: https://iulia.substack.com/p/most-read-articles-of-2024

What are your fears about AI?

I read this in The Atlantic:
“One writing professor Ian spoke with said that AI had ruined the trust he once had in his students and that he’s ready to quit the profession altogether. “I have loved my time in the classroom, but with ChatGPT, everything feels pointless,” he said.

Even before generative AI, many of the papers assigned in undergraduate courses appeared pointless—instructors urge students to create “a bad version of the specialized kind of written output scholars produce.”

As a teacher for almost 25 years, I have experienced the myth of the copied/inspired essay. 
That is why, during the tests and exams, I used to let my students utilize all the sources of information they could find. My exam tasks were so creative that they did not have enough time to cheat or do research. Furthermore, I tried to educate them on the reflex for searching for accurate information.

I also had the opportunity to teach a creative writing course where we explored the works of various novelists and poets, focusing on their unique styles. I then encouraged my students to experiment with writing in a similar fashion. These were some memorable golden hours.

Yes, I agree. AI is borderline boring and flat. The key to mastering AI is understanding how to train it to meet your specific needs. Did you know that only 2% of AI enthusiasts use it wisely?

Let’s meet in class for our Mastering AI for Corporate Employees!
📞 0722 841 053
📨 contact@cursinengleza.ro

Photo by the author.

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Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer
Want to know more?

Visit my establishments:
Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

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