Category Archives: Entrepreneurship

CFO Interview Questions

We number a few CFO among our students. Consequently we come up with some useful interview questions.

Here’s a breakdown of key question categories to help you prepare for your CFO interview:

Financial Expertise and Strategy

Financial analysis and strategy: Describe your process for developing a financial strategy aligned with the company’s overall business objectives. What factors do you take into account when developing a company’s financial strategy?:

How do you leverage financial data to drive business decisions and measure results? Provide a specific example.
Discuss your approach to identifying, assessing, and mitigating financial risks.

Leadership and Team Management
Describe your leadership style and how you build and motivate high-performing finance teams. Share an example of how you coached and developed a team member.
How do you effectively communicate complex financial information to various stakeholders, both technical and non-technical audiences?

Experience and Achievements:
Share an instance where you significantly improved the financial performance of a company or department. Quantify the results if possible (e.g., cost savings, revenue growth).
Describe a challenging financial situation you faced and the steps you took to resolve it. How did you approach the decision-making process?
If relevant to the role, discuss your experience with M&A transactions or raising capital. What was your role and what were the key considerations?

Company and Industry Knowledge:
Demonstrate your knowledge of the company’s industry, key trends, and financial challenges.
Explain why you’re interested in this specific company and CFO role. How do your skills and experience align with their needs?

Be prepared to answer these as well:
Tell me about yourself and your career path. (This is your chance to showcase your journey and relevant experiences)
What are your salary expectations? (Do your research beforehand to have a realistic range)
Do you have any questions for us? (Prepare insightful questions about the company, role, and team)

Bonus Tip: Review the company’s financial statements and recent news articles to demonstrate your genuine interest and preparedness.

By considering these questions and tailoring your responses to the specific company and role, you’ll be well on your way to a successful CFO interview.

Photo by BAE JUN:

What Is Your Dream Job?

LinkedIn is a treasure trove for (copy)writers seeking inspiration for their next column.

Today, I have found this:

“What do you mean you quit your job to promote books? What kind of job is that?”

This got me thinking about “Dream Jobs.”

Obviously, promoting and presenting books is one of my dream jobs. I am lucky because I already do that in my courses. My students occasionally inquire about books. Lately, we have been discussing The E-Myth Revisited by Michael E. Gerber, The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb, and Jack London’s The Iron Heel.

Being a writer is a dream job. Even if this comes with a lot of work—researching, outlining the article, finding the inner voice of a piece… It is a glory-worthy job. I see my writings and others’ the same way I perceive fragrances: in colors.

I know when a writing-work is a job well done when it shines, in my imagination. The same is true of the sparkles of the phosphorescent sea under the moon. This is what I have in mind when assessing the power of word-work.

I would love to travel and write about the world. So the job description would be: Write and travel.

To be a promoter and doer for local projects. I have been involved in this since 2020, and it is fascinating. It is very hard, but very rewarding. The thought that my work has changed the lives of my constituents for the better, even to a small extent, is exhilarating.

To be a pilot. It is already too late for that, for me. I love flying, and this experience would be tremendous if I were in charge, not just a mere spectator. It is possible for the passengers not to agree with me, but I would take my chances if that were possible. 

It made me happy to read that my favorite writer, Somerset Maugham, shared my opinion on flying. He considered the blossoming beauty of the earth unfolding below as the most precious asset a human can dream to, and more valuable than any material wealth a person could hope to amass. Yes, I totally agree.

What is your dream job?

Photo by the author.

Pitch me! Pitch me!

Every day on social media I get 20 to 30 messages a day of people pitching me stuff.

Typically, I find myself bombarded with pitches for website services and other impressive AI features or platforms, not to mention people gleefully leaving comments on my blog with their website link embedded in them.

My blog is bursting with comments showcasing a wide array of offers: the most cutting-edge AI, top-notch website tools and design, and an extensive range of services.

Or hey, It seems like there’s some negative press that could be potentially damaging. Understanding how fast misinformation can spread and wishing not you to be caught off guard, I felt the need to notify you.

Content seeding. We receive comments that link to the brands website such as news platforms, education websites and wellness products and services. I sometimes approve comments pertaining to the first two categories.
Content seeding is a digital marketing strategy where content creators strategically plant a brand’s content across various platforms. It’s like sowing seeds in a garden, but instead of zucchini seeds, marketers plant content to grow brand awareness and attract leads.

Link exchange comments. They have included my website in theirs (allegedly), and I should do the same.

My work as an editor and writer for Fragrantica has led to a plethora of fragrance-related offers.

Our financial and business development course has put us on the path of manifold financial offers from some rather persistent people, requesting an appointment as soon as possible.

Personally, I would never consider such impersonal pitches. I must confess, I am eager to expand my client base. To achieve this, I consistently produce and share content on a daily basis. Additionally, I deliver a newsletter and invest in advertisements. Moreover, I have developed a long-term marketing strategy that may appear modest, but has proven to be quite successful.

In life, it’s crucial to bring value to the table. Without it, your sales pitch is destined to fall flat.
It’s puzzling why some businesses jump straight into selling unnecessary services instead of focusing on delivering value first, or, at least, starting a conversation.
Being persuasive is second nature when you’re willing to assist others and build real relationships.
Indeed, although it may require more time, you will at least make progress.
Attempting to sell without understanding the specific issues that individuals require assistance with is a futile endeavor.

Marketing operates under the same principles. Without a clear understanding of your target audience, your marketing efforts can quickly become a drain on your resources.
It’s high time to put an end to their constant pitching and instead focus on doing their due diligence by thoroughly researching and understanding their customers.

Learn more in class!
Personalized one-on-one lessons or group classes are available.

Magnolias on the night sky – by the author.

What Is Your Mission And Purpose In Life?

I read on Instagram that discovering your life’s goal and purpose is essential before taking any action or hoping to achieve any kind of success.

What makes you get up in the morning?

About me
My true purpose and mission in life: to write very well. To make people stumble on my words and never stop coming back.
I love writing, and I am willing to work harder.
As I mentioned in a previous article: writing is a demanding task that requires skill and dedication. It encourages deep and thorough introspection. It demands a significant amount of determination and fortitude. It requires a solid grasp of the structure. A great deal of reading, tedious research, and summarizing are required. Not to mention battling the writer’s block…

To travel. To breathe different air. Didn’t you notice? In some oniric landscapes, the air is tangible and it has taste…
Working hard and being committed may lead to a more fulfilling existence, as I’ve come to acknowledge.

To work hard, and I will, so that my life is filled with unforgettable experiences and so that I may see the world through the eyes of others and learn about their ways of living.

AI-generated picture using my words above (In some oniric landscapes, the air is tangible and it has taste…)

Unveiling the Power of Off-Page SEO: A Journey Beyond the Website

Once upon a time, in the vast kingdom of the internet, there was a castle of knowledge—a website filled with valuable information and services. Its gates were adorned with intricate designs; its walls were fortified with strong algorithms; and its towers reached high into the digital sky. But despite its grandeur, the castle remained hidden in the depths of the virtual wilderness, obscured from the wandering eyes of the populace. This is where the tale of off-page SEO begins—a journey beyond the confines of the castle walls into the realm of links, mentions, and reputation.
Chapter 1: The Essence of Off-Page SEO

In the realm of search engine optimization (SEO), Off-Page SEO is the magical art of enhancing a website’s authority, relevance, and trustworthiness beyond its own domain. It involves activities conducted outside the boundaries of the website itself, primarily focusing on link building, social media engagement, and brand mentions across the vast expanse of the internet.

According to a study by Moz, off-page SEO factors carry more than 50% of the weight in terms of ranking factors, making it a crucial aspect of any digital marketing strategy. This emphasizes the significance of venturing beyond the website’s borders to establish a strong digital footprint.

Chapter 2: The Power of Backlinks

In the kingdom of SEO, backlinks reign supreme. These are the bridges that connect one website to another, signaling to search engines the popularity, relevance, and credibility of the linked website. Research by Ahrefs reveals that pages with a higher number of backlinks tend to rank higher in search engine results pages (SERPs), illustrating the pivotal role of backlinks in Off-Page SEO.

However, not all backlinks are created equal. Quality surpasses quantity in this realm, as links from authoritative and relevant websites hold more weight in the eyes of search engine algorithms. Therefore, a strategic approach to acquiring backlinks through outreach, guest blogging, and content marketing is essential for success in Off-Page SEO.

Chapter 3: Social Signals and Brand Mentions

In the digital age, social media has become the bustling marketplace where conversations thrive, and communities gather. From likes and shares to comments and retweets, social signals serve as indicators of a website’s popularity and relevance. Studies have shown that strong social engagement correlates with higher search engine rankings, making it imperative for businesses to cultivate a robust presence on social media platforms.

Furthermore, brand mentions across the web contribute to the establishment of online credibility and authority. When reputable websites mention a brand or its products/services, it not only exposes the brand to a wider audience but also reinforces its trustworthiness in the eyes of search engines.

Chapter 4: The Journey Continues

As our journey through the realm of Off-Page SEO draws to a close, it’s evident that the landscape of digital marketing is ever-evolving. With search engine algorithms becoming increasingly sophisticated, the importance of Off-Page SEO in enhancing a website’s visibility and ranking cannot be overstated.

By harnessing the power of backlinks, social signals, and brand mentions, businesses can transcend the confines of their websites and establish a formidable presence across the digital domain. However, this journey requires diligence, patience, and a deep understanding of the intricate workings of search engine optimization.

As we bid farewell to the castle of knowledge and venture forth into the vast wilderness of the internet once more, let us remember that the journey of Off-Page SEO is not merely about reaching the pinnacle of search engine rankings, but about forging meaningful connections, building trust, and leaving a lasting impression in the hearts and minds of our digital audience.

AI generated image


February bursts onto the scene with an undeniable force of fresh changes.

February is shaping up to be one of my most action-packed months ever. I am thrilled to be embarking on the creation of two exciting new one-of-a-kind English courses. At present, I am fully engrossed in crafting the syllabuses while also eagerly delving into the realm of marketing strategies.
I do not mind, as I like new things, new opportunities, and new paths, and these two projects are like that.
A few hints: you will learn how to use new tools in your activity as a business owner, CEO, CFO, or corporate employee.
Both courses will be launched in March 2024.

Additionally, I am joyfully penning some delightful pieces for Fragrantica. I like the creative process of writing, as it envelops me in a comforting embrace, shielding me within the narrative. I find myself among a flurry of activity, yet I am eager to capture the invigorating mountain air in my words and the delightful love cloud permeating everything.

Photo by the author (taken in the mountains).


We have published our November newsletter, which includes tips and tricks about English and SEO, writing tips, copywriting tips, the word of the month, the mistake of the month, one article per month on business, business development, economics, marketing, and a free 6-hour course for companies.

Please feel free to join in:

Great Expectations

Charles Dickens was right. We are crushed by our great expectations. Eventually, we are left with the bleak light as reflected in the shards of our broken dreams.
What about success? If expectations match our dreams, we retain a bit of glamour and joy. In our working lives and business, we pair customers’ expectations with our product. We deliver real value.

Success is like dismantling a rainbow, analyzing it piece by piece, color by color, and still believing in it and still seeing what’s behind it. Delivering real value is like delivering a rainbow, in one shape or another.

What about the money? The face value of success is primarily money, of course, and hence the conundrum. Lately, I have met people with their dreams all shattered and broken—people who have failed manifold. Still, they are happy with many things and with the knowledge. After all, time and feelings pass like quiet dreams—like the ones who didn’t dare shout their urgency to come into being. Failure is not a tragedy. Learning and preserving faith in you and your dreams are the other facets of success.

Perseverance. Kintsugi is the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. It is not only about going on, fighting on, and repairing what went wrong, but doing it in precious ways—in gold, platinum, and with love. Life is about repairing. Building and repairing mistakes Do happen and menace our fragile construction. It takes patience and strength to repair unaltered happiness with gold.

Positivism and dedication. Give your best, as people deserve the best that can be done for them. Play the most beautiful and colorful tune ever. Nonetheless, the song can charm, unite, or divide. Nothing to be done, but repair and redo the song in blue, green, and red precious words, ready to take over worlds and hearts. As well.