🌟 2025 In Writing: FRAGRANTICA BEST PERFUMES 2025
✳️ Fragrantica authors choose the best perfumes of 2025!
🌟 2025 was an absolutely exhilarating year. It was filled with perfume travels, new creations, new brands, and fresh themes in perfumery. My overwhelmed senses dictate my opinions, which tell me that this year was defined by roses and gourmands. The roses I encountered this year were bold, unexpected, unruly, and remarkably unique.
🌟 I stand by my opinion that Aqua Allegoria Rosa Verde Guerlain is one of the best roses of the year—and perhaps the best fragrance overall. It marks a new chapter in the vast history of rose perfumes. The greenness and freshness of this rose seem almost unmatched by ordinary standards. It is a very realistic herbal scent that carries a watery bounty in the form of countless flowers, green sprouts, and shiny new leaves—not just the rose itself. It conveys the relaxing and soothing aromas of a fully bloomed garden that has never known drought.
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🌟 I have chosen Thomas De Monaco as THE BRAND OF THE YEAR!
Thomas De Monaco stands out for the visionary creativity in its latest collection, Flowers of the Future. They are truly exceptional and the equal of their enchanting stories. Flowers of the Future is a vision of a new garden, where molecules grow what nature has not yet imagined. No nostalgia—only reinvention. Three perfumers of tomorrow have shaped this collection: raw, surprising, and alive. This collection represents a contemporary approach to niche perfumery, expressed through the poetry of expectation.
I anticipate this will become a new trend in perfumery: the (re)invention of new flowers, fruits, desserts, and fantastical realms. Maybe poetry and books will be inspired by the new fragrances of the future.
Enjoy the full article below!
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