Category Archives: Visible stories

Unveiling the Power of Off-Page SEO: A Journey Beyond the Website

Once upon a time, in the vast kingdom of the internet, there was a castle of knowledge—a website filled with valuable information and services. Its gates were adorned with intricate designs; its walls were fortified with strong algorithms; and its towers reached high into the digital sky. But despite its grandeur, the castle remained hidden in the depths of the virtual wilderness, obscured from the wandering eyes of the populace. This is where the tale of off-page SEO begins—a journey beyond the confines of the castle walls into the realm of links, mentions, and reputation.
Chapter 1: The Essence of Off-Page SEO

In the realm of search engine optimization (SEO), Off-Page SEO is the magical art of enhancing a website’s authority, relevance, and trustworthiness beyond its own domain. It involves activities conducted outside the boundaries of the website itself, primarily focusing on link building, social media engagement, and brand mentions across the vast expanse of the internet.

According to a study by Moz, off-page SEO factors carry more than 50% of the weight in terms of ranking factors, making it a crucial aspect of any digital marketing strategy. This emphasizes the significance of venturing beyond the website’s borders to establish a strong digital footprint.

Chapter 2: The Power of Backlinks

In the kingdom of SEO, backlinks reign supreme. These are the bridges that connect one website to another, signaling to search engines the popularity, relevance, and credibility of the linked website. Research by Ahrefs reveals that pages with a higher number of backlinks tend to rank higher in search engine results pages (SERPs), illustrating the pivotal role of backlinks in Off-Page SEO.

However, not all backlinks are created equal. Quality surpasses quantity in this realm, as links from authoritative and relevant websites hold more weight in the eyes of search engine algorithms. Therefore, a strategic approach to acquiring backlinks through outreach, guest blogging, and content marketing is essential for success in Off-Page SEO.

Chapter 3: Social Signals and Brand Mentions

In the digital age, social media has become the bustling marketplace where conversations thrive, and communities gather. From likes and shares to comments and retweets, social signals serve as indicators of a website’s popularity and relevance. Studies have shown that strong social engagement correlates with higher search engine rankings, making it imperative for businesses to cultivate a robust presence on social media platforms.

Furthermore, brand mentions across the web contribute to the establishment of online credibility and authority. When reputable websites mention a brand or its products/services, it not only exposes the brand to a wider audience but also reinforces its trustworthiness in the eyes of search engines.

Chapter 4: The Journey Continues

As our journey through the realm of Off-Page SEO draws to a close, it’s evident that the landscape of digital marketing is ever-evolving. With search engine algorithms becoming increasingly sophisticated, the importance of Off-Page SEO in enhancing a website’s visibility and ranking cannot be overstated.

By harnessing the power of backlinks, social signals, and brand mentions, businesses can transcend the confines of their websites and establish a formidable presence across the digital domain. However, this journey requires diligence, patience, and a deep understanding of the intricate workings of search engine optimization.

As we bid farewell to the castle of knowledge and venture forth into the vast wilderness of the internet once more, let us remember that the journey of Off-Page SEO is not merely about reaching the pinnacle of search engine rankings, but about forging meaningful connections, building trust, and leaving a lasting impression in the hearts and minds of our digital audience.

AI generated image

The Most Beautiful Christmas Painting Contest

We are going to start publishing the most beautiful Christmas paintings on December 17th. 

Christmas is the time of enlightenment, inner warmth, and profound joy, and I particularly liked what T.S. Eliot said in “The Cultivation of Christmas Trees”. 

The child wonders at the Christmas Tree:
Let him continue in the spirit of wonder
At the Feast as an event not accepted as a pretext;
So that the glittering rapture, the amazement
Of the first-remembered Christmas Tree,
So that the surprises, delight in new possessions
(Each one with its peculiar and exciting smell),
The expectation of the goose or turkey
And the expected awe on its appearance,

Let’s start growing our Inventory of Light with the most beautiful Christmas paintings.

You can vote for your favorite in a comment below the articles, or on Facebook.

Thank you!

Illustration – Salvator Dali‘s striking Christmas design for ‘Vogue’ 1946. The best, in my opinion.

Contemplating Eternity

Romania is a prolific country for a pandemonium of artistic expression, starting with literature, the fine arts, and lately, the art of perfumery. Because, even though we no longer live on these plains, the original Romanian soul feels solidarity with these geographical views in its eternal depths, and we keep a faint heavenly recollection of them in a sorrowful corner of our hearts.

Excerpt from Adi Ale Van’s Universe: Contemplating Eternity, my article on

AI-generated image based on my words above

The Lingering Garden

AI magic

The Lingering Garden is a renowned classical Chinese garden dating back to 1593. It is located in Jiangsu province, China. The garden is divided into four themed sections connected by covered walkways. The central garden encircles a pond and a grotto constructed of yellow granite. It was created by the renowned artist Zhou Binzhong.
– excerpt from ESXENCE 2023: Four Inspiring White Florals, my article on

The visual is AI-generated based on my words above.

Loneliness of stars

Humans cannot comprehend the loneliness of stars. We may, however, experience and picture the all-encompassing darkness that removes the barrier to the shimmering hidden beauty and thoughts of wonder.

– an excerpt from In Astra: Stargazing Into The Fragrant Light, my article on
The visuals are AI-generated based on my words above.

The Magic of Florence

After taking in the beautiful, iconic Tuscan landscape below, I arrived in Florence and discovered myself in a location where nature and history have collaborated to cast a magical veil over a land that has received the blessings of both God and the gods. Many of the sunrises were so beautiful that, over the Dome, I was able to see the pink magic fingers of Eos dismantling the immaculate light of dawn into the sun’s first rays.

– an excerpt from Perfumes of Breathtaking Fragrant Places, my article on

The visuals are AI-generated based on my words above.


“It was the worst of times; it was the best of times.” – Charles Dickens

It is the worst of times because winter is coming, and it is the best of times as underneath decaying dreams and leaves, spring and joyous days await.
Waiting for spring has glorious snow perfume dissipating into windy mists and cosy thoughts behind blurred windows.

Nevertheless, for Halloween, I light a green candle, preferably in a pumpkin, and I light many, many candles for my departed loved ones and loving people to find traces of my love. Undying…

This is an old text of mine first published on

Photo by the author