Category Archives: Creative writing

TFWA Asia Pacific Exhibition & Conference, 10-14 May 2026, Singapore

This month in writing:
🤍🩵💚

My last article on Fragrantica is about TFWA Asia Pacific Exhibition & Conference, held annually in May in Singapore.

TFWA is an association of brands whose mission is to identify trends and opportunities, build awareness, and provide a business platform for the global duty-free and travel retail industry to prosper.

This year, the TFWA Asia Pacific Exhibition & Conference will take place between10 and 14 May.

Founded in 1984, TFWA is the world’s biggest duty-free and travel retail association, providing the industry with high-quality exhibitions, acclaimed conferences and workshops, and in-depth market research. TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole.

………………………………………

Please find the full article below.

https://www.fragrantica.com/news/TFWA-Asia-Pacific-Exhibition-Conference-10-14-May-2026-Singapore-25083.html

Enjoy!

IULIA HALATZ PERFUME WRITER: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/

THE BEST PERFUMES from ESXENCE 2024

Facebook reminded me of this article about the best fragrances from ESXENCE 2024.

THE BEST PERFUMES from ESXENCE 2024: Pelagos, Seigiorni, Wega, Caprice de Jeanne, Violette Kew:

This is my list of the bests of Esxence 2024, starting with my favorite holiday spot, Greece, the champagne to toast its beauty under the star-lit sky, while looking up at Wega, sniffing the sugary roses of this garden of Eden full of trees with ripe fruits and flowers, juicy cherries, and gazing at forest clearings filled with happy violets. The perfect cosmic and earthy chaos and whirlpool of perceptions, according to the Paradise Lost and Found theme of Esxence this year.

Enjoy!
https://www.fragrantica.com/news/THE-BEST-PERFUMES-from-ESXENCE-2024-Pelagos-Seigiorni-Wega-Caprice-de-Jeanne-Violette-Kew-20313.html

Lately, I have been quite busy writing articles. I will present them all soon.

PS: Up to this day, Pelagos continues to be my favorite fragrance from Dusita.

New Issue: Articles Of The Week Newsletter 08.05.2026

💥Articles Of The Week Newsletter

💥We have published our new issue: 💥Articles Of The Week Newsletter

💥Tired of endlessly scrolling for beautiful and educational articles in English?

💥Welcome to our new column in our newsletter, a reading list of articles and words in English!

💥We have published our new issue: https://iulia.substack.com/p/articles-of-the-week-010526-839.

💥Don’t miss out on next week’s insights!

💥Join over our savvy readers and get valuable articles sent straight to your inbox every week.

💥Subscribe now!

https://iulia.substack.com/

……………………………..
✨Hi, I am Iulia,
Legal English Trainer | SEO Copywriter | Helping Lawyers Master English for Global Wins | Founder @ Start English | Empowering Global Legal Pros with Badass English & SEO Mastery
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

🔔Contact
➡️ 0040722 841 053 (WHATSAPP)
➡️ http://www.seocopywriting.ro/en/contact-us.php

LEGAL ENGLISH FOR GLOBAL PRACTITIONERS
START ENGLISH: ENGLEZA PENTRU AVOCAȚI

https://blog.seocopywriting.ro/2026/03/26/we-are-launching-the-start-english-club/

The last issue: https://blog.seocopywriting.ro/2026/05/01/new-issue-articles-of-the-week-newsletter-01-05-2026/.

Happy 100th Birthday to Sir David Attenborough, the British National Treasure!

“It seems to me that the natural world is the greatest source of excitement; the greatest source of visual beauty; the greatest source of intellectual interest. It is the greatest source of so much in life that makes life worth living.” – Sir David Attenborough

Azuga photo by me.

ENGLISH FOR LAWYERS: What Do You Learn in Legal Writing Classes?

START ENGLISH: What Do You Learn in Legal Writing Classes?

🔷 When people hear “legal writing class,” they often think of grammar, formal language, and long documents. But for international lawyers, legal writing classes teach something much more valuable: how to think clearly and communicate with precision.

💡 That may sound simple, but in legal practice, it makes a huge difference.

🔷 Legal writing is not just about sounding professional. It is about helping another person understand a legal issue quickly, accurately, and confidently. Whether you are writing to a client, a colleague, or a court, your words need to do real work. They need to explain, persuade, and guide.

🔷 One of the first things lawyers learn is that clarity matters more than complexity. A long sentence is not automatically a better sentence. In fact, the best legal writing often comes from removing unnecessary words, simplifying structure, and making the main point easier to see.

💡 Another important lesson is structure. Good legal writing does not feel random or overloaded. It has a clear beginning, a logical middle, and a conclusion that makes sense. The reader should never have to guess what the writer is trying to say.

🔷 Legal writing classes also teach something that many lawyers only learn after years of practice: audience matters. The way you write for a client is not the same as the way you write for a partner, a judge, or an opposing counsel. Strong legal writers know how to adapt their tone, level of detail, and vocabulary depending on who is reading.

🔷 And then there is revision. Legal writing is rarely perfect in the first draft. Students learn how to edit carefully, check for ambiguity, and improve both style and logic. That process builds discipline, and over time, it makes writing much stronger.

🔷 For international lawyers, these skills are especially important. Legal writing is often the bridge between legal knowledge and professional credibility. It helps lawyers work across borders, avoid misunderstandings, and communicate complex ideas in a way that others can actually use.

💡 In the end, legal writing classes do more than improve writing. They help lawyers become clearer thinkers, stronger communicators, and more effective professionals.

💥 Would you be interested in learning how we could help you excel in your global legal practice?

🔔Contact
➡️ 0722 841 053 (WHATSAPP)
➡️ http://www.seocopywriting.ro/en/contact-us.php

💡 Enrol in our START ENGLISH CLUB themed courses! Speak the future into existence!
https://docs.google.com/forms/d/e/1FAIpQLSdXS6XjktuPqBevONgx85sI3hiuCLC5zmpPryctH69Tn4ehkw/viewform

Upcoming New Article on Fragrantica

Stay tuned!

Photos by me in the scenic Bucegi mountains!

Nothing beats finding the best spot for pictures on an e-bike!

Check out one of my latest articles: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/.

Arta povestirii în domeniul juridic: depășită sau încă relevantă?

Traducerea în limba română a articolului: https://blog.seocopywriting.ro/2026/04/29/storytelling-in-the-legal-world-obsolete-or-still-relevant/

ENGLEZA JURIDICĂ PENTRU AVOCAȚI

Astăzi m-am gândit la rolul narațiunii în sfera juridică.

Pe măsură ce inteligența artificială devine tot mai prezentă în modul în care scriem, cercetăm și comunicăm, este ușor să ne concentrăm pe viteză și eficiență. Dar, din experiența mea, adevărata diferență provine în continuare din ceva foarte uman: capacitatea de a explica o idee în mod clar și de a o face relevantă pentru cel care citește sau ascultă.

În comunicarea juridică și de afaceri, faptele sunt importante. Precizia este esențială. Dar faptele, de sine stătătoare, nu reușesc întotdeauna să creeze o legătură. Oamenii rețin poveștile, structura și claritatea. Își amintesc ce sentimente le-a stârnit un anumit lucru și dacă acesta i-a ajutat să înțeleagă mai ușor o problemă complexă.

De aceea consider că storytelling nu este doar o abilitate plăcută. Este una practică.

Fie că scriu, predau sau lucrez la strategia de conținut, ajung mereu la aceeași concluzie: dacă oamenii nu pot înțelege mesajul tău, nu îl pot aprecia pe deplin. Inteligența artificială ne poate ajuta să redactăm mai repede, dar nu poate înlocui judecata, tonul sau o înțelegere autentică a publicului.

Nu este vorba de povestire în sensul dramatic al cuvântului, ci în sensul simplu și practic de a ajuta oamenii să înțeleagă ce se întâmplă, de ce este important și ce ar trebui să rețină din toate acestea.

Pentru mine, aici rezidă adevărata valoare — în combinarea eficienței inteligenței artificiale cu claritatea și discernământul pe care numai ființele umane le pot oferi.

Pentru că, în fond, comunicarea nu înseamnă doar să scrii un text. Înseamnă să te faci înțeles.

Vă invităm să citiți mai multe despre artă narativă în domeniul juridic în articolele noastre anterioare:

https://blog.seocopywriting.ro/2026/02/10/english-for-lawyers-great-legal-storytelling-in-famous-cases/

https://blog.seocopywriting.ro/2026/02/17/what-storytelling-techniques-were-employed-by-o-j-simpsons-dream-team/

💥 Would you be interested in learning how we could help you excel in your global legal practice?

🔔Contact
➡️ 0722 841 053 (WHATSAPP)
➡️ http://www.seocopywriting.ro/en/contact-us.php

New Issue: Articles Of The Week Newsletter 01.05.2026

💥Articles Of The Week Newsletter

💥We have published our new issue: 💥Articles Of The Week Newsletter

💥Tired of endlessly scrolling for beautiful and educational articles in English?

💥Welcome to our new column in our newsletter, a reading list of articles and words in English!

💥We have published our new issue: https://iulia.substack.com/p/articles-of-the-week-010526.

💥Don’t miss out on next week’s insights!

💥Join over our savvy readers and get valuable articles sent straight to your inbox every week.

💥Subscribe now!

https://iulia.substack.com/

……………………………..
✨Hi, I am Iulia,
Legal English Trainer | SEO Copywriter | Helping Lawyers Master English for Global Wins | Founder @ Start English | Empowering Global Legal Pros with Badass English & SEO Mastery
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

🔔Contact
➡️ 0040722 841 053 (WHATSAPP)
➡️ http://www.seocopywriting.ro/en/contact-us.php

LEGAL ENGLISH FOR GLOBAL PRACTITIONERS
START ENGLISH: ENGLEZA PENTRU AVOCAȚI

https://blog.seocopywriting.ro/2026/03/26/we-are-launching-the-start-english-club/

The last issue: https://blog.seocopywriting.ro/2026/04/24/new-issue-articles-of-the-week-newsletter-24-04-2026/.

Led By Scent – Where Stories Begin Before Words

This month in writing:
🤍🩵💚

One of my latest articles on Fragrantica is about Andreas Wilhelm‘s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

“We tell ourselves stories in order to live.”- Joan Didion.

I attended Andreas Wilhelm’s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

This is a fascinating topic for me, as I always ask perfumers and others in the industry: What comes first? The notes or the story?

Until now, Hiram Green, Stephanie Bakouche, Tara Deraskhan, founder of NEH, MR Abdulla Ajmal, CEO of Ajmal Group, and Ștefan Răduț, creative director of Romanian brand Caeleste Parfums, have answered this question…

As an internationally renowned perfumer, Andreas Wilhelm stands for creativity, precision, and reliability when it comes to developing unique fragrance compositions. His expertise goes far beyond classic perfumes: He creates fragrance solutions that elevate brands and products to a new level – from exclusive perfumes and unique room fragrances to artistic scent installations and bespoke fragrance compositions for personal care, detergents, and other categories. – Perfume.Sucks.
Now, it is time for Andreas to tell us more about the stories that breathe before their words come alive.

………………………………………

Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Led-By-Scent-Where-Stories-Begin-Before-Words-24858.html

Photos by the author.

Ce mă enervează

Trotinetiștii care circulă cu viteză pe pistele pentru biciclete și în parcuri fără să se asigure, printre copii, animale de companie și alte „persoane” care doresc să se relaxeze și să se bucure de puțină liniște și pace.

Am aflat cu stupoare că săptămâna trecută a murit o femeie într-un accident cu trotineta electrică.

Sunt biciclist de la 5 ani. Nu mai țin minte de câte ori am căzut cu bicicleta, încă mai am semne de bună purtare cum se zice în popor. Și din vina mea, și din vina „ecosistemului” …

Totuși, NICIODATĂ nu mi-am pus problema să îmi iau trotinetă electrică.

De ce?

În comparație cu o bicicletă, trotineta este extrem de instabilă. Iar la orice denivelare există posibilitatea unei căzături deoarece e greu să te echilibrezi pe trotinetă. Pe bicicletă e altceva: ai frâne, te echilibrezi cu piciorul sau, în cel mai rău caz, te arunci într-o parte.

Odată, eram în Herăstrău în spatele unor trotinetiști care, fără să se asigure, au schimbat direcția de mers; dacă eu nu eram atentă și nu aveam frâne bune, ne-am fi ciocnit. De atunci, îi evit.

Sunt convinsă că există un marketing foarte bun în favoarea utilizării trotinetelor electrice, dar…

Tocmai citeam următoarele, cu precizarea că și marketingul politic e tot cam la fel:

Marketingul este atât de puternic în ziua de azi, încât marketerii au un nou tip de responsabilitate: nu doar pentru obținerea de profituri pe termen lung, ci și pentru viabilitatea pe termen lung a piețelor. Nu este nici etic, nici inteligent să faci avere pe seama vieții celorlalți oameni și epuizând în mod inutil resursele noastre comune. Armele nucleare au ucis o mică fracțiune din numărul oamenilor, comparativ cu numărul victimelor produse de marketingul imoral. Este timpul să ne dăm seama că pe Pământ ar putea să nu existe arme mai puternice decât marketingul.
– Seth Godin