Category Archives: Wordsmith

Upcoming New Article on Fragrantica

Stay tuned!

Photos by me in the scenic Bucegi mountains!

Nothing beats finding the best spot for pictures on an e-bike!

Check out one of my latest articles: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/.

Led By Scent – Where Stories Begin Before Words

This month in writing:
🤍🩵💚

One of my latest articles on Fragrantica is about Andreas Wilhelm‘s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

“We tell ourselves stories in order to live.”- Joan Didion.

I attended Andreas Wilhelm’s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

This is a fascinating topic for me, as I always ask perfumers and others in the industry: What comes first? The notes or the story?

Until now, Hiram Green, Stephanie Bakouche, Tara Deraskhan, founder of NEH, MR Abdulla Ajmal, CEO of Ajmal Group, and Ștefan Răduț, creative director of Romanian brand Caeleste Parfums, have answered this question…

As an internationally renowned perfumer, Andreas Wilhelm stands for creativity, precision, and reliability when it comes to developing unique fragrance compositions. His expertise goes far beyond classic perfumes: He creates fragrance solutions that elevate brands and products to a new level – from exclusive perfumes and unique room fragrances to artistic scent installations and bespoke fragrance compositions for personal care, detergents, and other categories. – Perfume.Sucks.
Now, it is time for Andreas to tell us more about the stories that breathe before their words come alive.

………………………………………

Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Led-By-Scent-Where-Stories-Begin-Before-Words-24858.html

Photos by the author.

Ce mă enervează

Pagini de Facebook care iau fotografii de la alții ca să își crească numărul de urmăritori și like-uri.

Citeam știri, ca de obicei când se crapă de ziuă, când îmi intră în feed o pagină cu poze din Sectorul 1 și văd niște fotografii familiare cu magnolia de vizavi de Arcul de Triumf. Mă uit mai jos și o văd pe Lumi (my bike) lângă magnolia de pe strada arhitect Ștefan Burcuș.

De acum încolo o bag și pe Lumi în toate pozele…
Da, știu, tot ce e postat pe Fb e public (public domain). Dar nu e etic.
În plus, share-ul e penalizat de algoritmul FB. Deci nu mă supăr…

De asemenea, dacă tot am ajuns aici, mă enervează persoanele care copiază un text lung scris de altcineva și menționează (sau nu), text preluat sau numele autorului FĂRĂ LINK.

Fragrances From My Collection

More sea love in the fragrant shape: Miramar MIRAJ and Bleumarin MIRAJ

“I almost wish we were butterflies and liv’d but three summer days – three such days with you I could fill with more delight than fifty common years could ever contain.” ― John Keats

💥 I have shared my thoughts in my previous piece for Fragrantica:

Miraj Launched Three New Creations

✨ EvaLux Miraj review is pending.

Enjoy!

………………………

✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ FRAGRANCE WRITER

Fragrances From My Collection

The lure of the sea: Pelagos Dusita

✨ It carries everything about the sea that I really love: its unfathomable sweetness of the sea grasses and algae, the fresh salty breeze that makes your soul see the landscape from above as if with God’s eyes, and exotic flowering celebrating the endless dominion of summer.

✨ I love it!

💥 I have shared the Love in my previous pieces for Fragrantica:

THE BEST PERFUMES from ESXENCE 2024: Pelagos, Seigiorni, Wega, Caprice de Jeanne, Violette Kew

What I Packed To Go To Greece

FRAGRANTICA BEST PERFUMES 2024 — Iulia Halatz & Jernê Knowles

Miraj Launched Three New Creations

Enjoy!

………………………

✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

FRAGRANCE WRITER

Colors of ENHALA – Part 2

This year in writing: Colors of ENHALA – Part 2

ENHALA was truly lovely and captivating. What I liked most was the enthusiasm radiating from everyone and everything, along with the vibrant mix of colors and joyful people. Sometimes, life shifts from strict individuality to a contrasting tendency. It resembles the atmosphere of a colorful painting, which, as a whole, forms a dazzling arrangement. It felt like living in that painting during the event.

It felt a protected place full of joy and the vibration of new things yet to be discovered. It was a sea of calm yet bustling activity. I loved it. Like medicinal, comfortable vanilla, and boozy and ambery notes all over…

The show took place in three spaces; two were adjacent to the huge Gringotts lobby, and another one was in a very lovely room on the first floor. I have participated in other events in the same space.

………………………………..

Read the full article below!

IULIA HALATZ PERFUME WRITER

https://www.fragrantica.com/news/Colors-of-ENHALA-Part-2-24635.html

Photos by me and with me.

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

Enjoying the first perfumery show in Bucharest… and writing … and taking photos… 🤍🩵💚

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

The venue for this first fragrant event has been beautifully selected: the Marmorosch, a historic building in Bucharest that once served as the headquarters of the Marmorosch Blank Bank.

The Marmorosch Blank Bank Palace was built between 1915 and 1923, in a neo-Romanian style, with Byzantine and Gothic influences. The building is listed as a historical monument in Bucharest. The construction was commissioned by Marmorosch Bank, Blank & Co., one of the most important Romanian banking institutions of the 1920s, owned by Iacob Marmoroch and Mauriciu Blank.

Article below!

https://www.fragrantica.com/news/Colors-of-ENHALA-The-First-Perfumery-Event-in-Bucharest-Part-1-24614.html
Enjoy!
Photos by me!


La mulți ani de Mărțișor!

Happy Mărțișor everyone!

La mulți ani de Mărțișor! O primăvară frumoasă!

“Mărțișor is an old tradition celebrated all over Romania every year, on March 1st.
The name Mărțișor is a diminutive of March (Martie in Romanian). It is believed that the person who wears the red and white string would enjoy a prosperous and healthy year.”
Mărțișor was inscribed in 2017 on the UNESCO List of the Intangible Cultural Heritage of Humanity.

Let’s celebrate with an article about Romania and its beauty (written for Fragrantica)!

https://www.fragrantica.com/news/Scents-of-Romania-Peony-Honeysuckle-Narcissus-and-Mystery-19903.html

Photo – Hosman village with daffodil field and snowy mountains, Transylvania, Romania

IULIA HALATZ FRAGRANCE WRITER

ENHALA: The First Fragrance Exhibition In Bucharest, 6 – 8 March

ENHALA: The First Fragrance Exhibition In Bucharest, 6 – 8 March

The first fragrance exhibition in Bucharest, Romania, will take place at The Marmorosch hotel from the 6th to the 8th of March 2026.

Designed for connoisseurs, collectors, and curious minds, ENHALA invites its guests to explore scent as an art form – Refined. Intimate. Unforgettable

See you there!

More details in the article below!

https://www.fragrantica.com/news/ENHALA-The-First-Fragrance-Exhibition-In-Bucharest-6-8-March-24509.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

LEGAL ENGLISH FOR DUBAI PRACTITIONERS
START ENGLISH: ENGLEZA PENTRU AVOCAȚI
IULIA HALATZ FRAGRANCE WRITER

This Year In Writing: VLAD by Filippo Sorcinelli

This Year In Writing:
🤍🩵💚

💥VLAD by Filippo Sorcinelli: Review

VLAD is the new fragrance by Filippo Sorcinelli, launched as a collaboration with Niche Parfumerie.

’A great writer of fiction both creates—through acts of imagination, through language that feels inevitable, through vivid forms—a new world, a world that is unique and individual, and responds to a world, the world the writer shares with other people but is unknown or misknown by still more people, confined in their worlds.’ -American writer, filmmaker, and intellectual Susan Sontag (1933-2004).

I guess this definition aptly incorporates the fragrant story of VLAD. It creates a new world and responds to a world full of unseen and unsung wonders. Filippo Sorcinelli, with clear-sighted authenticity, both illuminates and darkens one of Romania’s greatest myths.
…………………….
Full article below!
https://www.fragrantica.com/news/VLAD-by-Filippo-Sorcinelli-Review-24359.html

Photos by me in #Azuga

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com