Category Archives: Trending news

What is unique selling point (USP)?

What is unique selling point (USP)?

A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from the competition. A unique selling point can be thought of as “what you have that competitors don’t.”

A successful USP promises a clearly articulated benefit to consumers, offering them something that competitive products can’t or don’t offer. The USP should also be compelling enough to attract new customers. It carefully balances what the customer wants with what the business does well or what it can deliver that the others cannot. The idea is to make the product or brand stand out from the competition in some unique way. The USP should appeal to what the customer cares about and clearly differentiate the company’s offering from everyone else.

A USP is sometimes formally expressed in a positioning statement, which articulates how a product or brand meets a consumer need in a way that its competitors do not.

What are unique selling point examples?
An effective USP distinguishes a product or brand from the competition in a way that compels customers to want to learn more about the offering and consider other aspects of the company’s messaging. Here are several examples of effective unique selling points:

Canva: Empowering the world to design. Canva is an online graphic design tool that simplifies the design process for all types of users. Its USP implies a platform that is highly usable and has been universally embraced, reinforcing the message that the service caters to a wide range of users who find it easier to use than alternative products.

Hiut Denim Co.: Do one thing well. Unlike many companies, Hiut Denim makes jeans and nothing else. But rather than shying away from this fact, the brand capitalizes on it in its marketing. The USP suggests a company that knows what it’s doing because it focuses exclusively on one thing and is not as prone to distraction as the competition.

Patagonia: We’re in business to save our home planet. With its USP, Patagonia establishes itself as something more than just a clothing retailer, offering a mission statement as well as a selling point. The USP helps to set the brand apart from the competition, while appealing to customers who are concerned about the environment and want to feel good about their purchases.

Peet’s Coffee: The original craft coffee. The first Peet’s Coffee opened on April 1, 1966, in Berkeley, Calif., sparking a coffee revolution that eventually spread across the U.S. and is still being felt today. The USP takes advantage of this history to set Peet’s apart from other coffee vendors and establish itself as the company with the type of experience and know-how its competition lacks.

Shopify: The platform commerce is built on. Shopify is a leading e-commerce website that offers tools for selling merchandise online. Millions of businesses in 175 countries now use the service. Shopify’s USP draws attention the company’s prominent position in the market, its widespread popularity and its overall usability, suggesting to customers that this is where they should go to get the job done right.

Check out our video for more information: https://www.youtube.com/watch?v=xXfLpEkWMQE

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

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📨 contact@cursinengleza.ro
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Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

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Trending Topics/ Data Lakehouse

An architectural approach that integrates the capabilities of data lakes and data warehouses. It aims to combine the data management features and performance of data warehouses with the cost-effective storage and flexibility of data lakes, offering unified storage for structured, semi-structured, and unstructured data. This architecture is particularly beneficial for organizations seeking to manage diverse data types and workloads efficiently while maintaining high performance and cost efficiency.

*A data lake is a centralized repository designed to store, process, and secure large amounts of structured, semistructured, and unstructured data. It can store data in its native format and process any variety of it, ignoring size limits.

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Hi, I am Iulia,
#Englishcoach #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper #legalEnglishcoach

Want to know more?

Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts.

Join our courses!
📞 0722 841 053
📨 contact@cursinengleza.ro

Trending Topics/ Web Scraping

We are launching a new column: Trending Topics, which garner significant attention in internet searches lately. 

Web Scraping
The process of extracting data from websites, either manually or automatically using bots or web crawlers. Web scraping techniques include HTML parsing, DOM parsing, XPath, and API interactions, with tools like BeautifulSoup, Scrapy, Selenium, and Puppeteer commonly used. It is particularly useful for tasks such as price monitoring, market research, and content aggregation, benefiting businesses and researchers who need large-scale data collection.

Photo by George Milton on Pexels.com.

Learn more in class!

http://www.seocopywriting.ro/en/contact-us.php

TRADUCERI DE SPECIALITATE ROMÂNĂ-ENGLEZĂ / ENGLEZĂ-ROMÂNĂ

Oferim servicii de traduceri autorizate de specialitate și transcreație pentru documente din toate domeniile:

✅juridic,
✅afaceri,
✅marketing,
✅medical,
✅resurse umane,
✅financiar,
✅contabil,
✅industria de beauty și parfumerie,
✅IT,
✅HR,
✅descrieri de produs,
✅transport feroviar.

Vă rugăm să ne contactați pentru mai multe detalii.
📞 0722 841 053
📨 contact@cursinengleza.ro

!!!Oferim cursuri de pregătire pentru examenul de traducător autorizat de Ministerul Justiției.

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Tips For Job Seekers: Tough Interview Questions

How do you gain influence and trust as a new hire?

The objective of this question is to ascertain your approaches to establishing professional relationships and fostering self-assurance in your capabilities as a new member of a team or organization. Employers are particularly interested in candidates who can not only excel in their respective fields but also contribute to and improve the organization’s overall dynamic. Consequently, it is imperative to clearly articulate your approach to establishing trust and influence with new colleagues. The following are the primary factors to take into account when responding to this question:

Your initial interactions with new team members and how you exhibit your competency.
How you build relationships professionally.
Your clarification, understanding, and execution of your responsibilities.
Your attitude towards teamwork and collaboration.
How you handle constructive criticism, mistakes, and learning opportunities.

Answer Example
In previous roles, I’ve found that three main strategies have helped me earn trust and influence as a new hire. Firstly, I invest time to get to know my colleagues as individuals. I think it’s essential to understand their roles, challenges and how I might assist them. Secondly, I believe in making my actions speak for me; I work diligently to perform as promised, meet deadlines, and achieve the required standard or higher. Lastly, I accept feedback and continuously strive to improve, demonstrating that I value learning and growth.

Welcome to the most informative YouTube channel for English learners!
https://youtu.be/a04F_kKJgcs?si=yyU_dqnUQ3uYZWWf

Check out this article for more tips about mastering your interview: Tips For Job Seekers: What is an idea that is used in your career to add value to an organization?

As a passionate writer, I recognize the immense value of video content in today’s digital landscape. To enhance my teaching, I have embraced AI-generated video content, even though filmmaking isn’t my forte. By leveraging AI technology, I transform my articles into engaging videos, providing a rich resource for my students to continue their learning journey beyond the classroom. My video content covers a variety of topics, including trending news, the global economy, new English vocabulary, and essential economic concepts. Join me in exploring these subjects to support your quest for mastering the English language!

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Tips For Job Seekers: Update Your CV to Highlight Transferable Skills

Update your CV to highlight transferable job skills.
People talk about the importance of having “transferable skills” on your CV all the time, but what do they really mean?

Transferable skills are all of the things you’re good at that can be applied to various roles in various industries. For example, strong writing, time management, and problem-solving are all examples of what would be considered “transferable skills.” The fancier definition of this term is “an ability that isn’t highly specialized.” Non-transferable skills, often called “hard skills,” are specific to certain industries, like coding, animation, or graphic design.

On your CV, generalize your skills into three key areas: systems-oriented, people-oriented, and self-oriented to showcase versatility.

Your expertise involves systems-oriented skills. Try to explain how these abilities may be used in other fields and roles under each job on your CV. Say you were a software firm content producer. If so, underline “business writing” on your CV and explain how you define your function by include activities like blog articles and marketing emails. This will demonstrate that you can use this expertise in any field, not only software.

People-oriented skills highlight your ability to communicate with colleagues. Right now, companies value candidates who can collaborate remotely and have the potential to lead virtual teams. On your CV, be sure to include keywords like performance management, virtual training, and task delegation, either under a particular role or a separate “skills” section at the bottom of your CV to demonstrate your ability to collaborate and lead.

Self-oriented skills tell your potential employer that you can work diligently, learn quickly, and apply new solutions to existing problems, like the ones caused by the shift to remote work (decreasing productivity, burnout, etc.). You might think of these as “soft” skills, but they are in demand and will help you stand out as companies continue to decentralize their workforces. Words like “autonomy,” “time management,” and “self-starter” show employers you can stay on task, remotely or otherwise.

If you have been using a chronological CV but are struggling to get responses from employers, or if you are trying to enter an industry you have no previous experience in, try mixing things up by showcasing your transferable skills first — even before your job titles. Use them as headers under the experience section on your CV.

!! IMPORTANT
Bullet point about your specific responsibilities.
Bullet point about your successes, including metrics.

Check out this video: https://www.youtube.com/watch?v=Smw6yFue8kg

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Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer
Want to know more?

Visit my establishments:
Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts. 
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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses at contact@cursinengleza.ro.

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What Is Greenwashing?

What Is Greenwashing?

Greenwashing is the process of conveying a false impression or misleading information about how a company’s products are environmentally sound. Greenwashing involves making an unsubstantiated claim to deceive consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.

In addition, greenwashing may occur when a company attempts to emphasize sustainable aspects of a product to overshadow the company’s involvement in environmentally damaging practices. Performed through the use of environmental imagery, misleading labels, and hiding tradeoffs, greenwashing is a play on the term “whitewashing,” which means using false information to intentionally hide wrongdoing, error, or an unpleasant situation in an attempt to make it seem less bad than it is.

Greenwashing is an attempt to capitalize on the growing demand for environmentally sound products.
Greenwashing can convey a false impression that a company or its products are environmentally conscious or friendly.
Critics have accused some companies of greenwashing to capitalize on the socially responsible or environmental, social, and governance (ESG) investing movement.
Genuinely green products or businesses back up their claims with facts and details.
Also known as “green sheen,” greenwashing is an attempt to capitalize on the growing demand for environmentally sound products, whether that means they are more natural, healthier, free of chemicals, recyclable, or less wasteful of natural resources.

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Check out our video: https://youtu.be/1Zvo6o3SVk4?si=sUHWJs4c6ek9YWFY

I create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.

Follow our channel for more tips: https://www.youtube.com/@iuliahalatz6344
Join our courses!
contact@cursinengleza.ro
…………………………………………………………………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer
Want to Know more?
Visit my establishments:

Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting,ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts.
………………………………………………………………………

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

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Tips For Job Seekers: How to write the perfect CV

Tips For Job seekers

#tipsforjobseekers

Imagine meeting a stranger at a party. What makes for a successful encounter? The first lesson is inspired by an old shampoo commercial: you never get a second chance to make a first impression. The second lesson is that you don’t need extravagant attire to stand out. The third is to remember that what you omit can be as important as what you say.

These principles also apply to writing a CV. A résumé is not an exhaustive list of every job you’ve had or your life story. It’s a marketing tool, much like that hair-care advertisement. Recruiters and hiring managers, akin to party guests, quickly decide if they want to engage further. A study suggests that such professionals spend an average of 7.4 seconds skimming a job application. Here are a few tips to make those seconds count effectively.

Customize your CV for each job application. Highlight the skills and experiences most relevant to the job you’re applying for.

Use a clean, professional layout with clear headings and bullet points.
Stick to a standard font (e.g., Arial, Calibri) and keep it consistent throughout.
Ensure your CV is easy to read by using appropriate spacing and margins.

Start with a compelling personal statement or summary that encapsulates your professional identity and career aspirations in a few sentences.

Highlight your achievements rather than just listing job duties.
Use quantifiable metrics to demonstrate your impact (e.g., “Increased sales by 20%”).

Include a skills section that showcases both hard and soft skills relevant to the job.
Use keywords from the job description to ensure your CV passes through Applicant Tracking Systems (ATS).

List your work experience in reverse chronological order.
Focus on roles from the past 10-15 years, unless earlier roles are highly relevant.

Include your highest level of education and any relevant certifications.
Mention any honors or distinctions received.

Use Action Verbs!
Start each bullet point with a strong action verb (e.g., “Led,” “Developed,” “Managed”).

Proofread your CV carefully!
Double-check for spelling, grammar, and formatting errors.
Consider having someone else review your CV for a fresh perspective.

Check out our video: https://youtu.be/vYMp-OXa0XI?si=bJCIdSroi0keBuEe
Join our courses!

contact@cursinengleza.ro

Photo by the author (from my biking trips).

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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!
https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0

Do you enjoy watching films and TV shows in English?

Do you enjoy watching films and TV shows in English?

Which are your favorites?
Check out our latest video about Bridgerton!

https://youtu.be/H5x_uQgnWds?si=UDg5JtpInH9lwxZy

I also enjoy watching Midsomer Murders, Mad Men, Mare of Easttown, House of Cards, Yellowstone, True Detective.
In this collaborative essay on perfumes and films on Fragrantica, I explored True Detective, Season 4.
Movies to Smell: Fragrantica Editors Share Their Favorites. Part I

Photo by cottonbro studio: https://www.pexels.com/photo/man-and-woman-holding-each-other-6899936/

My latest video about the Drake Passage

On maps, the spindly arms of Cape Horn and the Antarctic Peninsula reach out to grasp one another, separated only by the Drake Passage, which is named after Sir Francis Drake, a 16th-century English explorer who had also been involved in the slave trade. Some prefer to call it Mar de Hoces, in reference to the Spanish sailor Francisco de Hoces, who may have reached this part of the world 50 years before Drake. 

Sir Francis Drake (born c. 1540–43, Devonshire, England—died January 28, 1596, at sea, off Puerto Bello, Panama) was an English admiral who circumnavigated the globe (1577–80) and was the most renowned seaman of the Elizabethan Age. – Britannica

Some of the world’s strongest ocean currents flow through the Drake Passage, and huge rogue waves have caused the deaths of passengers on ships there as recently as 2022. Some voyagers have reported waves in excess of 65 feet.

https://youtu.be/v4wotFwKj7U?si=1Lc37SwejmYDJiC6
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Do not forget to follow my YouTube channel: https://www.youtube.com/@iuliahalatz6344.
I create videos about trending news, the worldwide economy, new English words, economic concepts, SEO concepts, writing tips, and everything else that might help you in your daily quest to master the English language.

Photo by Matheus Bertelli: https://www.pexels.com/photo/foamy-cold-waves-and-ice-in-ocean-4558579/