Category Archives: Trending news

BUSINESS ENGLISH TUTORIAL: Kaizen

💥TOPICS FOR OUR COURSES

💥Kaizen (改善) comes from two Japanese words: Kai (improvement) and Zen (good), which translates to “continuous improvement”. In business, Kaizen refers to activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. Kaizen’s strength comes from having all workers participate and make suggestions to improve the business. The purpose of Kaizen goes beyond simple productivity improvement. When done correctly, the process humanizes the workplace, eliminates overly hard work, and teaches people how to spot and eliminate waste in business processes.

Learn more in class!
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✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist

💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
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SEO TUTORIAL: 7 Top SEO Trends for 2025!

💥7 Top SEO Trends for 2025!

✅Artificial Intelligence and Machine Learning
AI will continue to revolutionize SEO strategies, enhancing keyword research, content creation, and user engagement. Search engines like Google are integrating AI capabilities to improve search results and user experiences, making it essential for marketers to adapt their strategies accordingly.

✅Voice Search Optimization
With the rise of smart speakers and virtual assistants, optimizing for voice search is crucial. This involves focusing on natural language processing and long-tail keywords to cater to conversational queries. As more users rely on voice-activated devices, aligning content with these search behaviors will be vital.

✅Local SEO Focus
Local SEO will gain prominence as mobile usage continues to rise. Businesses must optimize for location-based keywords and ensure their Google My Business listings are accurate. This trend emphasizes the imp

✅Technical SEO and Core Web Vitals
Technical SEO will play a critical role in user experience, with Google’s Core Web Vitals becoming increasingly important. Metrics such as loading speed, interactivity, and visual stability will directly influence rankings, necessitating a focus on website performance.

✅Video and Visual Search Optimization
The importance of video content is set to increase, with platforms like YouTube becoming integral to SEO strategies. Optimizing video content for search visibility and ensuring high-quality visuals will be essential as users increasingly turn to video for information.

Check out the video: https://www.youtube.com/watch?v=fL7RGo4MICo&list=PLFkPjmKMw3g4QjwnDT94C8quBoD0fR-A_&index=2

Also read How Will AI Impact Keyword Research In SEO by 2025?.

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✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist

💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

Jobs Of The Week: 24 February – 2 March

💥Jobs Of The Week: 24 February – 2 March

💥As I love leafing through job adverts, I have thought of launching a weekly edition about worldwide jobs. I will post this newsletter every Monday!

💥Question Of The Week: What Is The Best Writing Tip? Here is the best writing tip I know.
Before you send or share something, read it out loud. This applies to emails, social media posts, articles, and even text messages, provided they are deemed important.

View the full article: The Best Writing Tip.

💥The jobs that picked my attention this week:

💥TransPerfect in UK is looking for a Search Engine Optimization Specialist – Freelance.

💥Keller Executive Search in Luxembourg is looking for a Remote SEO/SEM Lead.

💥Cycloid – Sustainable Platform Engineering in European Economic Area is looking for a Technical Copywriter – Platform Engineering/DevOps/Cloud specialist.

💥Armis in Bucharest is looking for a Content Creation Specialist (Enablement Team).

💥Symantec, a cybersecurity solutions company in USA, is looking for a freelance YouTube scriptwriter ($100 – $200/script + commission on video revenue).

💥Study.com, an educational platform in USA, is looking for computer science experts to write engaging and informative lessons for our course catalog.

💥Omniscient Digital, an organic growth agency in USA, is looking for a startup finance and equity freelance editor.

💥Testpad, a SaaS tool for managing test plans in UK, is looking for a part-time marketing content writer/editor.

💥Tom Mullen is looking for a copywriter at OK BORING, a tech company (freelance?).

💥iMerit Technology in Romania is looking for a Romanian Language specialist.

✨May you have the best of luck!

See you next week!

…………………………………………………
✨Hi, I am Iulia,
#Englishcoach, #copywriter #editor #premiumlegalEnglishteacher #chieffairytalerofficer #jobhelper #journalist

💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0722841053
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

Photo – Pexels.com

BUSINESS ENGLISH TUTORIAL: Search Engines vs Artificial Intelligence

💥TOPICS FOR OUR COURSES

💥Search Engines vs Artificial Intelligence: The Future of Internet Browsing

💥How easy is it to find information?

💥How do you find accurate information?
✅For, let’s say, two decades, I have been using Google and accurate keywords to find information. The best example for me was finding a certain song that I loved from the soundtrack of a movie, and I used to paste in keywords on YouTube.

✅Lately, I have been experimenting with the AI, and I attended a conference at Esxence, Milan about the AI and the art of perfumery.
Please read my report on Fragrantica.com: ESXENCE 2024: Artificial Intelligence Perfume Day

✅During my exploits I was wondering if we were dealing with a revolution from the point of view of search engines and the AI, as many people also report that they employ the AI solutions to find pertinent information.

✅In my opinion, and as I mentioned in my report for Fragrantica, I ALWAYS check my findings unearthed by the AI.

✅If we look at data, according to Similar Web, OpenAI had more visitors than Google in January 2024.

💥Conclusions
✅From the point of view of search engine optimization, the game is changing, yet again, with AI the major game-changer. Never a dull day for us, SEO scholars.

✅Where does this lead?
What is the AI’s indexing strategy for your website?

✅Check out the video: https://www.youtube.com/watch?v=1cyaP2TYf4Q&list=PLFkPjmKMw3g4-4dldxcrXTkyMoYf1RvU6&index=7.

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I hope you enjoyed this English lesson about AI solutions and strategies!

😎 If you liked this video, you might like this one about the Unique Selling Point: https://www.youtube.com/watch?v=xXfLpEkWMQE 😎

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💥TAKE YOUR ENGLISH CONVERSATIONS TO THE NEXT LEVEL!
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⚡️Deliver your first English presentation in legal, fiscal, financial, or marketing field.
⚡️Impress your foreign clients in live calls
⚡️Land new international clients
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⚡️Meet new speaking partners and practice in real conversations
⚡️Improve your skills for interviews, meetings & presentations
⚡️Have fun, stay motivated, and above all… 😍ENJOY speaking in English!

Read more about AI on our blog: Do you think AI tools will take over most SEO tasks in the future?

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What is unique selling point (USP)?

What is unique selling point (USP)?

A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from the competition. A unique selling point can be thought of as “what you have that competitors don’t.”

A successful USP promises a clearly articulated benefit to consumers, offering them something that competitive products can’t or don’t offer. The USP should also be compelling enough to attract new customers. It carefully balances what the customer wants with what the business does well or what it can deliver that the others cannot. The idea is to make the product or brand stand out from the competition in some unique way. The USP should appeal to what the customer cares about and clearly differentiate the company’s offering from everyone else.

A USP is sometimes formally expressed in a positioning statement, which articulates how a product or brand meets a consumer need in a way that its competitors do not.

What are unique selling point examples?
An effective USP distinguishes a product or brand from the competition in a way that compels customers to want to learn more about the offering and consider other aspects of the company’s messaging. Here are several examples of effective unique selling points:

Canva: Empowering the world to design. Canva is an online graphic design tool that simplifies the design process for all types of users. Its USP implies a platform that is highly usable and has been universally embraced, reinforcing the message that the service caters to a wide range of users who find it easier to use than alternative products.

Hiut Denim Co.: Do one thing well. Unlike many companies, Hiut Denim makes jeans and nothing else. But rather than shying away from this fact, the brand capitalizes on it in its marketing. The USP suggests a company that knows what it’s doing because it focuses exclusively on one thing and is not as prone to distraction as the competition.

Patagonia: We’re in business to save our home planet. With its USP, Patagonia establishes itself as something more than just a clothing retailer, offering a mission statement as well as a selling point. The USP helps to set the brand apart from the competition, while appealing to customers who are concerned about the environment and want to feel good about their purchases.

Peet’s Coffee: The original craft coffee. The first Peet’s Coffee opened on April 1, 1966, in Berkeley, Calif., sparking a coffee revolution that eventually spread across the U.S. and is still being felt today. The USP takes advantage of this history to set Peet’s apart from other coffee vendors and establish itself as the company with the type of experience and know-how its competition lacks.

Shopify: The platform commerce is built on. Shopify is a leading e-commerce website that offers tools for selling merchandise online. Millions of businesses in 175 countries now use the service. Shopify’s USP draws attention the company’s prominent position in the market, its widespread popularity and its overall usability, suggesting to customers that this is where they should go to get the job done right.

Check out our video for more information: https://www.youtube.com/watch?v=xXfLpEkWMQE

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses!
📞 0722 841 053
📨 contact@cursinengleza.ro
………………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

We can work together to craft your personalized content and polish your English speaking skills!
Without good English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

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Trending Topics/ Data Lakehouse

An architectural approach that integrates the capabilities of data lakes and data warehouses. It aims to combine the data management features and performance of data warehouses with the cost-effective storage and flexibility of data lakes, offering unified storage for structured, semi-structured, and unstructured data. This architecture is particularly beneficial for organizations seeking to manage diverse data types and workloads efficiently while maintaining high performance and cost efficiency.

*A data lake is a centralized repository designed to store, process, and secure large amounts of structured, semistructured, and unstructured data. It can store data in its native format and process any variety of it, ignoring size limits.

Photo by the author.

Hi, I am Iulia,
#Englishcoach #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper #legalEnglishcoach

Want to know more?

Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts.

Join our courses!
📞 0722 841 053
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Trending Topics/ Web Scraping

We are launching a new column: Trending Topics, which garner significant attention in internet searches lately. 

Web Scraping
The process of extracting data from websites, either manually or automatically using bots or web crawlers. Web scraping techniques include HTML parsing, DOM parsing, XPath, and API interactions, with tools like BeautifulSoup, Scrapy, Selenium, and Puppeteer commonly used. It is particularly useful for tasks such as price monitoring, market research, and content aggregation, benefiting businesses and researchers who need large-scale data collection.

Photo by George Milton on Pexels.com.

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TRADUCERI DE SPECIALITATE ROMÂNĂ-ENGLEZĂ / ENGLEZĂ-ROMÂNĂ

Oferim servicii de traduceri autorizate de specialitate și transcreație pentru documente din toate domeniile:

✅juridic,
✅afaceri,
✅marketing,
✅medical,
✅resurse umane,
✅financiar,
✅contabil,
✅industria de beauty și parfumerie,
✅IT,
✅HR,
✅descrieri de produs,
✅transport feroviar.

Vă rugăm să ne contactați pentru mai multe detalii.
📞 0722 841 053
📨 contact@cursinengleza.ro

!!!Oferim cursuri de engleză pentru examenul de traducător autorizat de Ministerul Justiției.

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Tips For Job Seekers: Tough Interview Questions

How do you gain influence and trust as a new hire?

The objective of this question is to ascertain your approaches to establishing professional relationships and fostering self-assurance in your capabilities as a new member of a team or organization. Employers are particularly interested in candidates who can not only excel in their respective fields but also contribute to and improve the organization’s overall dynamic. Consequently, it is imperative to clearly articulate your approach to establishing trust and influence with new colleagues. The following are the primary factors to take into account when responding to this question:

Your initial interactions with new team members and how you exhibit your competency.
How you build relationships professionally.
Your clarification, understanding, and execution of your responsibilities.
Your attitude towards teamwork and collaboration.
How you handle constructive criticism, mistakes, and learning opportunities.

Answer Example
In previous roles, I’ve found that three main strategies have helped me earn trust and influence as a new hire. Firstly, I invest time to get to know my colleagues as individuals. I think it’s essential to understand their roles, challenges and how I might assist them. Secondly, I believe in making my actions speak for me; I work diligently to perform as promised, meet deadlines, and achieve the required standard or higher. Lastly, I accept feedback and continuously strive to improve, demonstrating that I value learning and growth.

Welcome to the most informative YouTube channel for English learners!
https://youtu.be/a04F_kKJgcs?si=yyU_dqnUQ3uYZWWf

Check out this article for more tips about mastering your interview: Tips For Job Seekers: What is an idea that is used in your career to add value to an organization?

As a passionate writer, I recognize the immense value of video content in today’s digital landscape. To enhance my teaching, I have embraced AI-generated video content, even though filmmaking isn’t my forte. By leveraging AI technology, I transform my articles into engaging videos, providing a rich resource for my students to continue their learning journey beyond the classroom. My video content covers a variety of topics, including trending news, the global economy, new English vocabulary, and essential economic concepts. Join me in exploring these subjects to support your quest for mastering the English language!

Follow our channel for more tips!
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Tips For Job Seekers: Update Your CV to Highlight Transferable Skills

Update your CV to highlight transferable job skills.
People talk about the importance of having “transferable skills” on your CV all the time, but what do they really mean?

Transferable skills are all of the things you’re good at that can be applied to various roles in various industries. For example, strong writing, time management, and problem-solving are all examples of what would be considered “transferable skills.” The fancier definition of this term is “an ability that isn’t highly specialized.” Non-transferable skills, often called “hard skills,” are specific to certain industries, like coding, animation, or graphic design.

On your CV, generalize your skills into three key areas: systems-oriented, people-oriented, and self-oriented to showcase versatility.

Your expertise involves systems-oriented skills. Try to explain how these abilities may be used in other fields and roles under each job on your CV. Say you were a software firm content producer. If so, underline “business writing” on your CV and explain how you define your function by include activities like blog articles and marketing emails. This will demonstrate that you can use this expertise in any field, not only software.

People-oriented skills highlight your ability to communicate with colleagues. Right now, companies value candidates who can collaborate remotely and have the potential to lead virtual teams. On your CV, be sure to include keywords like performance management, virtual training, and task delegation, either under a particular role or a separate “skills” section at the bottom of your CV to demonstrate your ability to collaborate and lead.

Self-oriented skills tell your potential employer that you can work diligently, learn quickly, and apply new solutions to existing problems, like the ones caused by the shift to remote work (decreasing productivity, burnout, etc.). You might think of these as “soft” skills, but they are in demand and will help you stand out as companies continue to decentralize their workforces. Words like “autonomy,” “time management,” and “self-starter” show employers you can stay on task, remotely or otherwise.

If you have been using a chronological CV but are struggling to get responses from employers, or if you are trying to enter an industry you have no previous experience in, try mixing things up by showcasing your transferable skills first — even before your job titles. Use them as headers under the experience section on your CV.

!! IMPORTANT
Bullet point about your specific responsibilities.
Bullet point about your successes, including metrics.

Check out this video: https://www.youtube.com/watch?v=Smw6yFue8kg

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Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer
Want to know more?

Visit my establishments:
Copywriters, AI nerds, job seekers, and passionate travelers: go to blog.seocopywriting.ro where I share stories about writing, content strategies, AI fears and benefits, job interview strategies, and carefully select the best hotel offers for YOU.

English learners, small business owners, and solopreneurs: go to my YouTube channel, where I create videos about trending news, the English grammar, the global economy, new English vocabulary, business development, and essential economic concepts. 
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Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses at contact@cursinengleza.ro.

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