Category Archives: Business

Make New Mistakes

I hope that in this year to come, you make mistakes.

Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.
So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.”
Neil Gaiman

Art – Tennoji Temple in OsakaHasui Kawase (1883-1957)
Hasui Kawase was one of modern Japan’s most important and prolific printmakers. He was a prominent designer of the shin-hanga movement, whose artists depicted traditional subjects with a style influenced by Western art.

Despre istoria parfumurilor

Parfumul „este un poem silenţios, parte a limbajului invizibil al corpului. Ne poate însori zilele, bântui nopţile şi însoți lanțurile amintirilor”.
Michael Edwards

Cuvântul parfum, folosit în zilele noastre, provine din limba latină “per fumus” și înseamnă “prin fum”. Parfumeria, sau arta preparării parfumurilor, a luat naștere în Mesopotamia antică și Egipt, și a fost rafinată în continuare de romani și perși.
Deși parfumuri și parfumerii au existat în India, o mare parte din aromele lor se bazează pe tămâie. Primul chimist înregistrat a fost o femeie pe nume Tapputi, o preparatoare de parfumuri. Ea a distilat flori, uleiuri și obligeană, cu alte aromatice, iar apoi le-a filtrat și le-a pus înapoi, repetând procedura de nenumărate ori.

Arheologii au descoperit, în 2005, cele mai vechi parfumuri în Pyrgos, Cipru. Aceste parfumuri au o vechime de aproximativ 4.000 de ani. Parfumurile au fost descoperite într-o parfumerie antică. În epoca veche, oamenii au folosit ierburi și condimente precum migdale, coriandru, mirt, rășină de conifere, bergamotă.

Un chimist arab, Al-Kindi (Alkindus), a scris, în secolul al nouălea, o carte despre parfumuri, pe care a denumit-o: “The Chemistry of Perfume and Distillations.” Aceasta conține sute de rețete de parfumuri pe bază de uleiuri aromate, balsamuri, ape aromatice, camfor și unguente, și înlocuitori sau imitații de medicamente scumpe. Cartea descrie, de asemenea, metode și rețete pentru prepararea parfumurilor și echipamentele pentru prepararea parfumurilor.

Al-Kindi este considerat unul din pionierii științei parfumeriei.

To be continued…

Photo by on
Written for Pearlovski.

Honour Christmas

“I will honour Christmas in my heart, and try to keep it all the year. I will live in the Past, the Present, and the Future. The Spirits of all Three shall strive within me. I will not shut out the lessons that they teach!”
Charles Dickens – A Christmas Carol.

Art – John William Waterhouse (contemporary Christmas adaptation)

Saint Nicholas was here!

A venit moșul!

Cu parfumuri Pearlovski și testere.
Între timp, elfii lucrează la următoarele cadouri.

Vă așteptăm cu 28 parfumuri de damă, 20 bărbătești și 5 unisex.🎄
Toate parfumurile noastre sunt persistente și puternice, deoarece conțin 30% esență de parfum made in France și 70% alcool etilic denaturat românesc.

Saint Nicholas was here!
Presently, I have sent word to Santa, through a friend who knows a friend who is good friends with an elf….

What do copywriters do?

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.

Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.

I strive to make my clients’ stories visible and in doing so I need:
1.The brief.
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?

And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?

I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor of my district.

When your writing goes smoothly the world looks like this:

Art – Ivan Myasoedov

Write it on your heart

“Write it on your heart
that every day is the best day in the year.
He is rich who owns the day, and no one owns the day
who allows it to be invaded with fret and anxiety.

Finish every day and be done with it.
You have done what you could.
Some blunders and absurdities, no doubt crept in.
Forget them as soon as you can, tomorrow is a new day;
begin it well and serenely, with too high a spirit
to be cumbered with your old nonsense.

This new day is too dear,
with its hopes and invitations,
to waste a moment on the yesterdays.”

Ralph Waldo Emerson

Art – Henri Martin (1860-1943 ; French painter). Source: Facebook


He is fairer than Spring,
Wiser than my unread library,
Tenderer than a feather
in the newly-stirred autumn wind.

“I tell you, the more I think it over, the more I feel that there is nothing more truly artistic than to love people.”
Vincent Van Gogh

© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.
Thank you, Ivette, for publishing my story!

Also featured at Poetry’s Home, a Medium publication.

Art – — Vincent van Gogh. Source: Pinterest