What do copywriters do?
Mostly (not) write…
Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.
I strive to make my clients’ stories visible and in doing so I need:
1.The brief.
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?
And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?
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Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.
Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.
I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor elect.
I illustrate with Rainy Evening by Todd Cox as our days as writers and copywriters may look like this. Nevertheless, they are still beautiful.
Source: Tumblr.com