MASTER THE ART OF PRESENTATION: Start with a Villain

šŸ’„TOPICS FOR OUR BUSINESS ENGLISH COURSES

šŸ’„Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: ā€œWe have a new focus on customer satisfaction,ā€ or ā€œOur current strategic goals are execution and innovation.ā€ But this approach is not only lacking but lackluster. Did Shakespeare begin Hamlet by saying ā€œThis is a play about indecisionā€? Of course not.

šŸ’„Villains in business often aren’t animate. In the mind of the consumer, even mere frustration is a recognizable evil. Or the villain could be a transaction that is incomplete or unsatisfying (anything from a faulty product to cold coffee or warm ice cream). The victim is the customer or the person whose problem you’re trying to solve. And doing so will make your company or team the hero.
šŸ’„This villain-victim-hero framework can be applied across many industries.

✨Check out the video: https://www.youtube.com/watch?v=nUXak-_rQ-I&t=6s

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

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✨Hi, I am Iulia,
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šŸ’„We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
āš”ļøWithout excellent English, there’s no path forward!

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