Many executives start presentations about products or initiatives with a vague theme statement, often expressed with as much pith as a puff of smoke: “We have a new focus on customer satisfaction,” or “Our current strategic goals are execution and innovation.” But this approach is not only lacking but lackluster. Did Shakespeare begin Hamlet by saying “This is a play about indecision”? Of course not.

Villains in business often aren’t animate. In the mind of the consumer, even mere frustration is a recognizable evil. Or the villain could be a transaction that is incomplete or unsatisfying (anything from a faulty product to cold coffee or warm ice cream). The victim is the customer or the person whose problem you’re trying to solve. And doing so will make your company or team the hero.
This villain-victim-hero framework can be applied across many industries.

Check out the video: https://www.youtube.com/watch?v=nUXak-_rQ-I&t=6s

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