Tag Archives: Business

REWORK

Rework
by David Heinemeier Hansson and Jason Fried

Probably the best book about business in the times of Corona…

Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

What you really need to do is stop talking and start working.

Olive Fell

Shiny love Stories…

February is the month of shiny love stories.
“Stories … are genuinely symbiotic organisms that we live with, that allow human beings to advance.” – Neil Gaiman.

We write for you stories that allow Love to advance.

We’d love to hear from you. It is fascinating to see what some long tail (stardusted) keywords can create.

Art by Michael Cheval.

Content creation & strategy – new project

My next project is a jewelry website.
Firstly I have started with a blog where I use the frame story, the story-within-a-story technique.
Next, the SEO audit in order to start handcrafting the pillar page for the website…
It is fascinating, as a “brother”-of-words, to see what some long tail (stardusted) keywords can create.

For the central piece story, I have been inspired by the magnetic beauty of Eustacia Vye from The Return of the Native (Thomas Hardy), who wanted, above all, to be loved.

We keywordly handcraft your inventory of light and spread it all over to Be Loved.

Illustration for The return of the Native by Thomas Hardy

To work

“I mean to work tremendously hard.”
Fyodor Dostoyevsky (November 11, 1821–February 9, 1881)

There is no place for arrogance in the teaching. The only thing is changing the world of your students.

We’d love to hear from you!
Drop us a line and we will tailor the perfect Business/Legal/Railway/Finance/Marketing/Copywriting English course for you!

Call: 0040722841053
contact@cursinengleza.ro

William Clarke Rice, “The Four Seasons” (1923)

When the pen fails

The story starts with “the pen is mightier than the sword” and we totally give in to it. Our words are the polisher of rough patches, the clearer of dark skies, the bridges for Human-to-Human interaction.
The prerequisite of a powerful business appeal is no longer connected to either B2C (business-to-customer) or B2B (business-to-business) but to H2H, Human-to-Human. We are all story tellers and we need to gather (and charm) audiences everywhere. We cannot live outside a story, for it can be our own life story, or the story we have created. Even if you sell ski gear, the props of a story represent the frame on which you start building and selling.

What if your story fails? And your words are dying slowly and rot in places unknown. What if our stories contradict others and fall to pieces? There will be always moments when our words are not enough, when we are not enough due to the limitations of some obsolete measurements in quality. Or success. Or the money measurement for success. Would we turn into knights (from gardeners)?

Author Cassidy Dale points out that many people are either knights or gardeners. The knights view the world as a cataclysmic conflict with winners and losers, with battles to be fought, and with right and wrong as the dominant drivers. Gardeners, on the other hand, have the instinct to look for ways to heal, to connect, and to grow the people they encounter.”
Seth Godin

I admit I sometimes fight… with my hat. I put it on and leave. They are not wrong and I am right, just my pen is incomplete. So, (I hope) I am still a gardener.

How would you fight?
With the crafted spears of a magnificent simple idea?
Find another pen and Demonstrate. Find new words that breathe and start with the truest sentence that you know and put on a show. Simplify! For every simple idea, use demonstrations, figures, results, skills acquired. Demonstrate your mission and show your vision and their power. Show that you can move a mountain or fly over it.
– Iulia Halatz

Michael Cheval

Who we are

We are a digital marketing company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

We write stories to survive and sur-thrive.