As business owner, always imagine you are based in Equilibrium.
This film is a fine piece of art about an utopian society governed by the banning of emotions and, consequently, every form of art.
To sum up in a few gentle words, your product appeals to the feelings and emotions of your consumers, but your business dealings don’t.

When dealing with customers, you have no feelings. Because you will get a lot of rejection, and this might shred your courage into so tiny bits that you will not be able to recognize yourself. Then you start doubting the magic problem-solving power of your product. Don’t. It is still you, and your product is wonderful.

Don’t care what people say or think about you. Care if they don’t respect you and your work. And care if they don’t respect your time.

Trust your intuition. If you have the feeling that you are wasting time with a non-client, you are probably right, so stop the swapping of emails as this leads nowhere. Your time is as precious as any other asset in your company.

Businesses are not about passions. Yes, your product is your passion, but selling it (with a profit) involves cold calculations.

Don’t overthink. There are two types of clients: people who want to do business with you and people who don’t. The challenge is to detect the latest category (ASAP) and distance from them.
To be continued.

Art by Michael Cheval.

About Iulia Halatz
“Writing is an Iron Tale, must be tough and sincere to the core of human perception of pain as valor. I am the grumpy T-Rex who started writing out of pain, not because of a polished world. Writing out of love is painless and herbivore. As we sometimes taste blood, ours or others’. Nevertheless, some words are so expensive that we are better left with them unspoken or write them with the ink of a Ghost…” She is a teacher, author, small entrepreneur and cyclist.