“….and then, I have nature and art and poetry, and if that is not enough, what is enough?”
– Vincent van Gogh
Vincent Van Gogh – Blossoming Chestnut Branches,1890
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Tag Archives: entrepreneur
Who we are
We are a bunch of philologists with degrees in English Language and Civilization with a passion for the English grammar. Correct phrasing makes us tick. Proofreading is in our blood. We live for writing right.
We are a digital marketing company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.
We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.
We have perseverance. We love Kintsugi (translated as ‘golden joinery’), the centuries-old Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… invincible.
Find us more at www.seocopywriting.ro. We can wordbuild beautiful things together.
I illustrate with a Van Gogh because his paintings are the symbol of incandescent labor that lightens the path to perfection.
Of Serendip
There is a very old folktale that dates back to the Sassanid Empire about the Three Princes of Serendip, who travelled the world, making discoveries. These seemed to be accidental, but the discoveries were reinforced by the princes’ wisdom in recognizing and taking advantage of these apparent accidents. During the 18th century the art historian and antiquarian Horace Walpole brought the word “serendipity” into the English language based on this story, in which the heroes were “always making discoveries, by accidents and sagacity, of things they were not in quest of”.
Be of Serendip. Indulge in the freedoms of travelling, vicariously or not.
Education and experience do not come from a paper. I have two main papers, but the most important papers are the ones I have been filling since I started doing the work I am proud of, the work that I have sent and showed to perfect strangers while making decisions in times of eclipses of mind and ideas.
We have skills, as stated in our papers, nevertheless the ones we need to sail the murky waters of translucent innovation and the rock-solid skills of a bootstrapper are still pending…
“There are more tools, resources and opportunities to become a bootstrapper today than ever before. To begin with a market that needs your help, a contribution you want to make and the willingness to put in the effort and to create something of value.”
–Seth Godin
“Any sufficiently advanced technology is indistinguishable from magic.” –Arthur C. Clarke
Use the magic at your hands to solve problems, make connections, open doors, make a difference aided by your new found freedom.
Your freedom is your new-found land, your Serendip.
Freedom is novelty in thinking, words, ideas. Each day comes with a new attire of projects. Finish some of them, mold some into new stuff. Your stuff… Show your stuff to new people. Send something that you yourself have woven.
Nevertheless, some days would be spent drifting while hope gets eaten by a dragon. But as an entrepreneur, there is just one way available, that of gritty positivism. Otherwise, you’ve got yourself a problem, solved when silvery hope shines again, lit by your work and the people you care about.
Iulia Halatz
Art – Eclipse by Konstantin Korobov.
http://blog.seocopywriting.ro/2017/04/04/success-as-craft-of-magic/
I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.
Writing is a ladder
Writing is a ladder out of Chaos.
My Tyrannosaurus writing has found me a path out of chaos. Chaos amidst which I found myself while trying to develop my business. Then I did not know that business world is sharks’ empire. I put it in writing in my Shark Tale.
Writing must be something of an Iron Tale, must be tough and sincere to the core of human perception of pain as valor. I remain the grumpy T-Rex who started writing out of pain, not necessarily because of a broken world. But now and then with words we glue shards and pieces and put them together with blood. As we sometimes taste blood, ours or others’.
“Of all writings I love only that which is written with blood. Write with blood: and you will discover that blood is spirit.” – Friedrich Nietzsche
Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories. “We tell ourselves stories in order to live.”- Joan Didion
Writing is a ladder to the sky in your mouth when you are in love.
Pay toll to love in words. If I sing songs to the blooming trees, they remain in bloom. My words protect them from smothering summers and mellow autumns. The “herbivore” writing is sweet and protective. Still they are disruptive words that create ladders and unite…people and their stories.
“Be the one who nurtures and builds. Be the one who has an understanding and a forgiving heart, one who looks for the best in people. Leave people better than you found them.” – Marvin J. Ashton
© Iulia Halatz
Art by Milla von Luttich.
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.
The moon and the sixpence
“Who are you, Martin Eden? he demanded of himself in the looking-glass, that night when he got back to his room. He gazed at himself long and curiously. Who are you? What are you? Where do you belong?” – Jack London (Martin Eden)
You belong with the legions of toil that must grub in the dirt for the sixpence. You belong with the legions that dare lift their eyes to contemplate the moon to substitute food for the dance of imagination. You belong with the vulgar and with the spirited being what carries the tinge of heaven in a smile.
You belong with all that is hard, low and unbeautiful, yet you dare live with the stars and make stardust trails. You belong by rights with the legions of strive, nevertheless in one corner of the mind there is an inverted eye that yearns for the lunarian shape-shifting beauty.
You belong by rights to creativity and labor. Creativity is vision or as Samuel Butler vanguardly put (almost two centuries ago): “When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.”
Creativity is strategy. Strategy must vary as does the moon.
We are not so busy looking at the moon that we do not see the sixpence at our feet. Nor are we so engulfed in drudge that we do not see the sky. We’d better see the moon and the sixpence all at once. Our dreams and our toils should answer all our questions in the change of crescents to vanishing waning moons.
© Iulia Halatz
Art by Inma Gonzales Vazquez.
Tyrannosaurus writing
“I’ve been blogging since February of 2001. When I started blogging, it was a dinosaur blog. It was me and a handful of tyrannosaurs. We’d be writing blog entries like, ‘The tyrannosaurus is getting grumpy.” – Neil Gaiman
The dinosaur in me writes the Iron Tales or ruminates about feeling nothing in the Equilibrium, when he is grumpy and scared. He writes about feeling nothing in order to hide away fear of feeling too much, to solidify the knowledge of being woundable…and to Live. “We tell ourselves stories in order to live.”- Joan Didion
The Tyrannosaurus writing shapes all, sometimes in a no-win situation, sometimes in a win-win situation. A no-win is when you write for herbivores, and win-win when you write for your own kind. They understand. You write about something they would wanna have or feel at least for once in their lives. Being grumpy and a T-Rex saves a lot of trouble when your writings hit judgmental walls. Your skull endures…
“Honesty matters. Vulnerability matters. Being open about who you were at a moment in time when you were in a difficult or an impossible place matters more than anything. – Neil Gaiman
To write with the truth of pain in your mouth is gruesome poetry…You’ll have to cut out your heart with every word and show it to the world, then hope it will heal. This is how the light gets in, also the dark. To acknowledge fear, defeat, despair and pretend serenity of a lesson learned while patching up the wounds is…Life.
© Iulia Halatz
Art by Waldemar Kazak.
Dreamers and doers
“The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell
Yes, you will have to do a lot of things which are borderline between imagining, weaving your (business) plan and really implementing your idea and your strategy of creating value.
Because this is all about – helping and solving problems. Entrepreneurship is all about doing and working, which is not that unfathomable. We all do the heavy lifting, we all have exerting routines…Knowing what to do and how to do it is the conundrum. As sometimes we are not given the time for the Trial and Error, we have only Error and but a moment to make amends.
We are pilferers of experience and growth hackers. Our job is not to do our job, but know what to do next.
And craft a good plan with poised goals.
The plan should be realistic and thorough. I and plans mix like oil and water as I repel routines and like the spark of new things which renders me a little shallow. But then I thought, what if my life depends on my thoroughness? This made me make a very good plan with all the questions attached and answered.
Beneath the obvious goals of my business, I have another one: to change something in the people I get to know. For the better and for the happier, with a piece of advice, with answers, with some words they do not know and need. After all, happiness is what we crave. Inspiration may never cease and I have had good source in Seth Godin‘s words: “Who do you want your customers to become?”
Everything starts with an idea which can translate into purpose, project and product with a little help from tiny beautiful things – words. Dream about your story, but not too hard. Fight your way into new things and enterprises but don’t take yourself too seriously. As “life is not about how you survived the storm… it is about how you danced in the rain.” – Regina Brett
Art by Michael Cheval.
Iulia Halatz
She says: “Be the one who cares, make words so disruptive that they create new worlds, hopes and dreams. Even if we are unhappy dinosaurs and find shelter in an Iron Tale or ruminate about feeling too much, whilst declaring colorless apparel, we should take power and strength from our stories.”
Her published poems can be found in The Sudden Denouement Anthology Volume I.
What made you turn to entrepreneurship?
Freedom. Freedom of choice. Freedom of speech. Freedom of ideas. Freedom of doing what you love. Freedom of enchanting your followers and clients. (Aren’t they the same?) Freedom of finding solutions outside the known path. Freedom of smiling after a successful business meeting. Freedom of alleviating pain. Freedom of being a dreamer and showing people your dreams. Freedom of imagination.
Building anything is never easy. I have been building my body since the last years of the last century. Still I am not enthralled but I believe in my lorryfull of resilience…
When you start your business you (should) start by touching people’s lives. Sometimes, if you are terribly lucky, you touch their hearts. Our hearts are in desperate need of being touched, aren’t they?
In the end everything boils down to showing people your own heart. Even if sometimes this feels like nakedness. Trust your gut and move on. Show them the unique problem-solving magic of your business and what will empower them to do. Make them aware of your efforts and your vision. Make them trust your mission and enjoy the ride.
Never fear of being wrong as you will be oftentimes right in learning a new lesson. Each day passing…
Art by Christian Schloe.
Word Debt
Words are everywhere…They float about and run towards us since forever and shape our fragile childhood dreams.
Words make us humane. Our entire being is constructed upon words.
And then we become in debt… We owe a “Good morning”, a “Good night”, a “I miss you”, a “I love you”, a “Thank you” … if we are lucky.
Words storm over us in apprehension of our hearts. We name feelings, colors, sentiments, passions. We imagine stories and name our heroes. We become enchanters and share the limelight of our stories. We fall in love.
We owe nothing but WORDS. And promises, commitments, visions, dreams and magic…
Flock of words travel to us every day. Some we hear. Some are left in a deaf haze, unanswered and alone.
Words are powerful. Yet they need a power which does not lie within themselves. As it lies within you. Give power to your words! Shape them clear and make them swift, concise and lasting.
I run a words business. No matter how much I give, I am still in debt… For many years and many blissful days. I give power to your words and shape them correctly in sentences free of doubt and alive with promises…
We always keep.
Art – Inspiration by Michael Cheval.
Do business in Equilibrium – part 2
Life is irregular and we need to do business in Equilibrium to simplify and even the rough facets of human interaction.
Sometimes you feel like you have crossed oceans and seas to find the one-of-a-kind orange tree adorned with gold leaves. Or maybe you have found the magic lettuce from the Bear’s garden*.
You are prepared to offer it to your customers, still they are not pleased and want more.
They want More because Less is what they do not understand: the core of your business, the “elusive” thing without which your product does not exist: Your MISSION statement.
Your mission appeals to the mindset of people.
Your mission creates connections.
Your mission creates promises you HAVE to keep.
Empty your heart of misgivings and fulfill your promises by following your business pattern and delivery system.
And keep an eye on the money.
Running a business is like running a show. It is either good or bad. In the beginning it is usually bad. So don’t sweat about it. But make it good in time…Make it so good that your first business show now appears to have been held for the Eskimos, a hundred years back.
“The past is a foreign country.” – L.P. Hartley
*Source of inspiration – The Story of Harap Alb – A Romanian folk tale by Ion Creangă.
Art by Rene Magritte.