Tag Archives: Business Development

Mastering Your Unique Selling Proposition: What It Is, Why You Need One And How To Write Your Own

Topics for our business English classes

It’s tough for all brands to stand out in the market.

People are savvy and take the time to learn about and weigh their choices before making a purchase. If you want to get their business, your brand needs to stand out. Unique selling proposition, or USP, is what a brand says about their product or service that makes it better or different from others on the market. To focus your sales efforts, you need to know what makes your brand different in a market full of brands that are all the same.

It takes work and imagination to figure out what your USP is. Not many brands are truly one-of-a-kind, but the ones that are find a way to show what makes them special and set themselves apart from others. For instance, Apple doesn’t sell tech tools; it sells new ideas. Robinhood is not selling a product for the very rich; it is selling a way for everyone to get rich. Patagonia is selling more than just clothes. They are selling a cause, a way of life, and an effect.
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What is unique selling point (USP)?

What is unique selling point (USP)?

A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. A USP might boast the lowest cost, the highest quality, the most experience, the first in its product class or another trait that sets the offering apart from the competition. A unique selling point can be thought of as “what you have that competitors don’t.”

A successful USP promises a clearly articulated benefit to consumers, offering them something that competitive products can’t or don’t offer. The USP should also be compelling enough to attract new customers. It carefully balances what the customer wants with what the business does well or what it can deliver that the others cannot. The idea is to make the product or brand stand out from the competition in some unique way. The USP should appeal to what the customer cares about and clearly differentiate the company’s offering from everyone else.

A USP is sometimes formally expressed in a positioning statement, which articulates how a product or brand meets a consumer need in a way that its competitors do not.

What are unique selling point examples?
An effective USP distinguishes a product or brand from the competition in a way that compels customers to want to learn more about the offering and consider other aspects of the company’s messaging. Here are several examples of effective unique selling points:

Canva: Empowering the world to design. Canva is an online graphic design tool that simplifies the design process for all types of users. Its USP implies a platform that is highly usable and has been universally embraced, reinforcing the message that the service caters to a wide range of users who find it easier to use than alternative products.

Hiut Denim Co.: Do one thing well. Unlike many companies, Hiut Denim makes jeans and nothing else. But rather than shying away from this fact, the brand capitalizes on it in its marketing. The USP suggests a company that knows what it’s doing because it focuses exclusively on one thing and is not as prone to distraction as the competition.

Patagonia: We’re in business to save our home planet. With its USP, Patagonia establishes itself as something more than just a clothing retailer, offering a mission statement as well as a selling point. The USP helps to set the brand apart from the competition, while appealing to customers who are concerned about the environment and want to feel good about their purchases.

Peet’s Coffee: The original craft coffee. The first Peet’s Coffee opened on April 1, 1966, in Berkeley, Calif., sparking a coffee revolution that eventually spread across the U.S. and is still being felt today. The USP takes advantage of this history to set Peet’s apart from other coffee vendors and establish itself as the company with the type of experience and know-how its competition lacks.

Shopify: The platform commerce is built on. Shopify is a leading e-commerce website that offers tools for selling merchandise online. Millions of businesses in 175 countries now use the service. Shopify’s USP draws attention the company’s prominent position in the market, its widespread popularity and its overall usability, suggesting to customers that this is where they should go to get the job done right.

Check out our video for more information: https://www.youtube.com/watch?v=xXfLpEkWMQE

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

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We can work together to craft your personalized content and polish your English speaking skills!
Without good English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

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BUSINESS ENGLISH: What is a Certificate of Incorporation?

When forming a C Corporation, business owners need to file for a Certificate of Incorporation (sometimes referred to as Articles of Incorporation) to register their company with the state. What is a Certificate of Incorporation exactly? It is a legal document serving as a formal record of a company’s formation.
Who Needs to Submit a Certificate of Incorporation?
Entrepreneurs who want to operate their company as a corporation must file a Certificate of Incorporation form.

They must have their Certificate of Incorporation approved by the state (usually the Secretary of State Office) before they can conduct certain activities in the business name. Some examples include:

Open a corporate bank account
Apply for business licenses and permits
Hire employees
File taxes.

Check out our video for more details: https://www.youtube.com/watch?v=QVJdr5a5zvc&t=89s

Looking to level up your English-speaking game? Whether it’s nailing those corporate presentations, acing employment interviews, or slaying any public speaking situation, I’m here to help you shine! Let’s unlock your full potential together!

Join our courses!
📞 0722 841 053
📨 contact@cursinengleza.ro
…….
………………
Hi, I am Iulia,
#Englishcoach, #copywriter #editor #proofreader #chieffairytalerofficer #jobhelper

We can work together to craft your personalized content and polish your English speaking skills!
Without good English, there’s no path forward!

PS: If you want to work with me, book a preliminary free session, or ask me a question, please include a note in your connection request.

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The Slow Burn Success: Embracing Patience in Startups

What Is Business Development?
Business development is the process of planning for future growth by identifying new opportunities, forming partnerships, and adding value to a company. It involves understanding the target audience, market opportunities, and effective outreach channels to drive success.

Business development may involve objectives around sales growth, business expansion, strategic partnerships, and increased profitability. The process impacts every department, including sales, marketing, manufacturing, human resources, accounting, finance, product development, and vendor management.

New video about business development:

https://www.youtube.com/watch?v=rtwt6l6otDM

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How Coldplay’s Concert Reveals Secrets to Brand Alignment

#hottopic
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Brand alignment encompasses the harmonization of your brand promise, fundamental values, and organizational culture. It signifies that your brand promise is a true reflection of your beliefs, principles, and the conduct of your organization. This alignment ensures that what your brand pledges aligns seamlessly with what it stands for and how it operates. Coldplay, as a band, is known for several core values and principles that they advocate for and embody in their music, public appearances, and philanthropic efforts.

Even if these statements went south yesterday, it is useful to know.

https://youtu.be/8J_E5KFfhSE?si=AjRPCW3WiZskj7s5

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Success Stories

From Coffee to Cash: The $70K Side Hustle Success Story
#Success Stories

This Former Starbucks Employee Started a Side Hustle That’s Making More Than $70,000 a Month — and He’s Not Done Yet
When Tom Saar relocated to New York City, he quickly identified a highly profitable business prospect.

Every big success story starts with a simple, brilliant idea. What will yours be?

Please watch the video we created about this success story:
https://youtu.be/8ztYYPThTlM?si=lgrfrzPeAFdcTt4K

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We create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.

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Sharing Economy

What is the Sharing Economy?

The sharing economy is a peer-to-peer (P2P) economic model. It facilitates acquiring, providing, or sharing access to goods and services. Sharing economies have existed throughout history, but in modern times the sharing economy is experiencing a revival with the support of community-based online platforms.

I have created a fresh video for my students. The sharing economy is a long-debated topic for our business English and business development classes!

https://youtu.be/nVIJaGPuN8U

What is your role in the sharing economy? Are you a supplier or a user? How can you use the sharing economy to your benefit? 

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What Are The Best Productivity Blogs?

Zen Habits
Zen Habits is about finding simplicity and mindfulness in the daily chaos of our lives. It’s about clearing the clutter so we can focus on what’s important, create something amazing, and find happiness. Leo Babauta is the Creator of Zen Habits living in San Diego, California.

Lifehacker
Lifehacker’s an award-winning daily blog that features tips, shortcuts, and downloads that help you work and live smarter and more efficiently. Our mission is to help you save time and get things done.

Tim Blog
Tim Blog is a platform founded by Tim Ferriss, an entrepreneur, and author, with a mission to share his insights and experiences on personal growth, business, and lifestyle design. The blog features articles, podcasts, and resources on productivity, entrepreneurship, and self-improvement.

Full Focus Blog
Explore our blog for the latest insights and strategies for goal achievement. Full Focus is a performance coaching company based in downtown Franklin, TN. We equip goal-minded individuals, business owners, and leaders of the world’s largest companies with the resources they need to accelerate their performance.

Steve Pavlina
Steve Pavlina covers a broad range of self-help topics, including productivity, relationships, and spirituality. Steve Pavlina is a personal development blogger.

Thought Catalog
Founded in 2010 by Chris Lavergne, Thought Catalog is dedicated to sharing the stories and ideas of its community and readers. Thought Catalog is the blog to satisfy all your self-improvement needs.

Please check our post about the best design blogs: What Are The Best Design Blogs?

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Unleashing Growth: The Art and Science of Business Development

In the heart of Silicon Valley, where innovation thrives and dreams take flight, a small startup once dared to dream big. The year was 2007, and a visionary entrepreneur named Steve Jobs stood on a stage, unveiling a device that would revolutionize the way we live, work, and connect – the iPhone. Little did he know that this iconic moment would not only mark the birth of a technological marvel but also underscore the significance of strategic business development.

Business development is more than just a buzzword; it’s the lifeblood of any thriving organization. It involves the creation of long-term value for an enterprise from customers, markets, and relationships. In this blog post, we’ll explore the art and science of business development, leveraging insightful statistics and data to unveil the strategies that drive success. Let’s embark on a journey through the realm of business development, backed by real-world numbers and industry trends.

The Growth Imperative
To understand the importance of business development, one must first recognize the growth imperative faced by companies in today’s dynamic market. According to a report by McKinsey, 85% of executives consider organic growth through business development activities as crucial for their organizations.
Source: McKinsey & Company – “Growth Excellence: The Secret to Sustainable Value Creation”

Building Strategic Partnerships
Successful business development often hinges on forging strategic partnerships. Research by Deloitte reveals that companies with strong collaborative networks are twice as likely to outgrow their competitors and experience higher profit margins.
Source: Deloitte – “The Collaboration Imperative”

Data-Driven Decision Making
In the age of information, data is a powerful ally in business development. A study by MIT Sloan Management Review found that organizations using data-driven decision-making processes are 5% more productive and 6% more profitable than their counterparts.
Source: MIT Sloan Management Review – “The Age of Analytics: Competing in a Data-Driven World”

Customer-Centric Approach
Understanding customer needs and preferences is at the core of successful business development. According to a Salesforce survey, 84% of customers say the experience a company provides is as important as its products and services.
Source: Salesforce – “State of the Connected Customer”

Digital Transformation
In an era dominated by digital advancements, embracing technology is pivotal for business development. IDC predicts that by 2024, over 50% of all global GDP will be driven by digitally transformed enterprises.
Source: International Data Corporation (IDC) – “IDC FutureScape: Worldwide Digital Transformation 2020 Predictions”

As we navigate the ever-changing environment of business development, it becomes clear that it is more than just a strategic function; it is a dynamic force that shapes the future of enterprises. From the visionary leaps of IT titans to the collaborative networks that drive success, the data-backed tactics listed above are the foundations of effective business development.

In the spirit of Steve Jobs’ debut of the iPhone, let us be motivated to dream large, create courageously, and embrace the art and science of business development to drive our businesses into a future of limitless growth.

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