Category Archives: Business Story

The serenity of June roses

This painting steals my heart with its silence, serenity, reverie, and its roses.

It pins down to memory like Pearlovski number 34, the midsummer perfume. It smells like baby rose buds and freshly cut grass..

Perfume is the memory of a feeling
. In this case the memory of the happy expectancy of a long summer, guarded by flowers.
There is freedom in the rose buds in the garden. Freedom to shine and smell like heaven on earth.

Art – Peder Mork Monsted

Creative Writing Course

Do you want your emails, reports, and letters to stand out? Would you like to develop your ideas into powerful pitches? And do you dream of finding a clear, concise style of business writing that will make your work stand out from the crowd? This is the course for you.

Creative Writing for Business is a fresh, practical course for marketing and communication professionals. It offers how-to techniques, practical advice, and real-world examples to improve your written materials across all media: websites, brochures, proposals, and more. It’s available through the Learning On Demand library.

Creative Writing for Business is an engaging course that helps business professionals find their voice, discover and develop a range of new writing ideas, and harness the power of words to persuade and inspire.

If you’ve already been writing for your company, this course will give you the skills to write in a more creative way. If you haven’t written for your company yet, this course will give you the skills you need to feel confident about taking on that role. Either way, this is a must-have tool for any writer who wants to learn and practice successful business communication.

Content creation is a massive task to tackle. We start with the story without which your business wouldn’t exist. It might be the simple story of how you got the idea or how your idea came into being.

Writing is like mining for gold. We need to drill, excavate, and blast through a huge amount of rock before we find a vein of gold. Once found, we deliver your content writing, business writing, SEO writing, and creative writing with joy, as we have a flair for writing in different styles at affordable rates.

My unique teaching style focuses on fundamental business ideas while assisting you in writing with clarity in mind. I will walk you through the steps of developing a process strategy, defining a policy and procedure, conveying performance objectives, and creating professional papers for your business.

I prompt you to start writing with “The truest sentence that you know“.

We’d love to hear from you!
http://www.seocopywriting.ro/en/contact-us.php

Art – Alexander Akerbladh (1886 – 1958)

Letter to my future self

I have discovered the most amazing website, https://www.futureme.org/, on which you can write a letter to the future…

I will and soon, the moment I grasp few free moments for musings and drawing ideas in my mind.

I illustrate with a past photo from 2012. If I were to write a letter to the future, how many things would be true? I can vouch for the fact that in 2012, I would never have imagined a future for me in politics… However, it’s important to remember that nothing is impossible.

The photo was taken on one of the most amazing beaches in Palaiokastritsa, Corfu, in October 2012.

The road less travelled…

Politics is the road less travelled by women. I do believe we must be guided on this road because each of us has a story to tell. The story of the small celestial world we bear on our frail shoulders like so many miniature Atlases. We must be aided to make it bigger.
I have taken the road less travelled by being empowered to speak, to use my word-work in praise of our dreams, hopes, and determination to transcend our tiny realities into a macrocosm that breathes along with our heartbeats. I am already part of an international community that empowers women to have a voice.

I have named all these acts of empowerment: “Workwomanship”.

These words granted me attendance to a “Women in Politics” Workshop. Politics is not really my thing but I have a flair for humane communication and always crave learning new things.

Please check my “Workwomanship” board on Pinterest –https://ro.pinterest.com/halatz/workwomanship/

Art by Daniel F. Gerhartz.
Medium/Literary Impulse also featured this piece: https://medium.com/…/the-road-less-travelled-6e332d14d09e

Make New Mistakes

I hope that in this year to come, you make mistakes.

Because if you are making mistakes, then you are making new things, trying new things, learning, living, pushing yourself, changing yourself, changing your world. You’re doing things you’ve never done before, and more importantly, you’re Doing Something.
So that’s my wish for you, and all of us, and my wish for myself. Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before. Don’t freeze, don’t stop, don’t worry that it isn’t good enough, or it isn’t perfect, whatever it is: art, or love, or work or family or life.”
Neil Gaiman

Art – Tennoji Temple in OsakaHasui Kawase (1883-1957)
Hasui Kawase was one of modern Japan’s most important and prolific printmakers. He was a prominent designer of the shin-hanga movement, whose artists depicted traditional subjects with a style influenced by Western art.

Despre istoria parfumurilor

Parfumul „este un poem silenţios, parte a limbajului invizibil al corpului. Ne poate însori zilele, bântui nopţile şi însoți lanțurile amintirilor”.
Michael Edwards

Cuvântul parfum, folosit în zilele noastre, provine din limba latină “per fumus” și înseamnă “prin fum”. Parfumeria, sau arta preparării parfumurilor, a luat naștere în Mesopotamia antică și Egipt, și a fost rafinată în continuare de romani și perși.
Deși parfumuri și parfumerii au existat în India, o mare parte din aromele lor se bazează pe tămâie. Primul chimist înregistrat a fost o femeie pe nume Tapputi, o preparatoare de parfumuri. Ea a distilat flori, uleiuri și obligeană, cu alte aromatice, iar apoi le-a filtrat și le-a pus înapoi, repetând procedura de nenumărate ori.

Arheologii au descoperit, în 2005, cele mai vechi parfumuri în Pyrgos, Cipru. Aceste parfumuri au o vechime de aproximativ 4.000 de ani. Parfumurile au fost descoperite într-o parfumerie antică. În epoca veche, oamenii au folosit ierburi și condimente precum migdale, coriandru, mirt, rășină de conifere, bergamotă.

Un chimist arab, Al-Kindi (Alkindus), a scris, în secolul al nouălea, o carte despre parfumuri, pe care a denumit-o: “The Chemistry of Perfume and Distillations.” Aceasta conține sute de rețete de parfumuri pe bază de uleiuri aromate, balsamuri, ape aromatice, camfor și unguente, și înlocuitori sau imitații de medicamente scumpe. Cartea descrie, de asemenea, metode și rețete pentru prepararea parfumurilor și echipamentele pentru prepararea parfumurilor.

Al-Kindi este considerat unul din pionierii științei parfumeriei.

To be continued…

Photo by RF._.studio on Pexels.com
Written for Pearlovski.

Saint Nicholas was here!

A venit moșul!

Cu parfumuri Pearlovski și testere.
Între timp, elfii lucrează la următoarele cadouri.

Vă așteptăm cu 28 parfumuri de damă, 20 bărbătești și 5 unisex.🎄
Toate parfumurile noastre sunt persistente și puternice, deoarece conțin 30% esență de parfum made in France și 70% alcool etilic denaturat românesc.

Saint Nicholas was here!
Presently, I have sent word to Santa, through a friend who knows a friend who is good friends with an elf….

What do copywriters do?

Content creation is a massive task to tackle. We start with the story without which your business didn’t exist. It might be the simple story of how you get the idea, or how your idea came into being.

Writing is like mining for gold. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Once found … We deliver your content writing, business writing, SEO writing and creative writing with joy as we have a flair for writing in different styles at affordable rates.

Our lives are made of floating stories. Ours or others. Making them visible is the copywriter’s job.

I strive to make my clients’ stories visible and in doing so I need:
1.The brief.
2.A communication strategy with a view to topics that interest real clients.
3.An objective and carefully designed keyword strategy.
4.The answers to the following questions:
– Do you have a style guide?
– Who is your online competition? Why do you consider them competition?
– What do you sell? (Besides jewelry/ training services/……)
– What is your unique sales proposition?
– What are your company’s benefit statements?
– What are the most common objections to overcome?
– What is your off-page SEO strategy?
– Do you like your site’s voice?
– What primary actions do you want readers to take?

And because content is King but distribution is King Kong:
– How will the content be promoted?
– What social media platforms are working for you?
………………………………………………………………………………………………………………

I also write poetry, short fiction and I make my stories and endeavors visible in the eyes of the community, as local councillor of my district.

When your writing goes smoothly the world looks like this:

Art – Ivan Myasoedov

“Half-monster, half-dreamer”

What are you after?
Money… Success… Fame…Happiness…Dreams…Love…

We are all after money. Whomever cares not about the money has always had it, consequently has no pattern in measuring having or not having it…
Success is in our blood…The difference between success and failure is vision. “When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.”- Samuel Butler
What problems do your dreams solve? What problems will they solve in 15 years-time?

“Man has always been half-monster, half-dreamer.” — Ray Bradbury

Vision is the combination of the dreams of the dreamer and the fears of the monster. Dreamers fight for their dreams, monsters fight the reality (they dread) and shape it to their own liking. Monsters fight with their skills and claws, dreamers with their imagination. More or less monsters make sure that your dreams survive the harsh cold reality…

So travel with your dreams but never forget about the monster’s perspective. As we are all monsters, and it is far easier to make a kind person believe you are kind than make a monsterling believe in your kindness. Monsters believe in monstership…In the ancient times people believed in mythical creatures as they needed to understand the overpowering forces of nature. We, the (post)modern people, know that the monsters are us. We have all the stories, we have a whole sea of stories which is at times poisoned by non-believing, prosaic tiny sea serpents.
Or the monster might command the suffering of the dreamer.

Maybe this is depression. Not believing in your dreams and feeding them to your monster.

© Iulia Halatz
Co-author of Anthology Volume I: Writings from the Sudden Denouement Literary Collective, available on Amazon and Kindle.
Thank you for reading!

Art — Andrew Ferez. Source: Pinterest
Also featured at Medium.com.