Tag Archives: creative writing

Content Creation

Stories are our meat and our magic

“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.

From my Substack newsletter The Stripes:

https://iulia.substack.com/p/content-creation

In photo – Kimono Forest – Source – Facebook

Substack newsletter

I have started a newsletter on Substack. https://iulia.substack.com/

I will be writing about politics, education and creative writing.

Politics because I am a fresher local councillor, Education because I have been teaching for almost 25 years now, and Creative Writing because I (must) write… Every day.

“You must write every single day of your life… You must lurk in libraries and climb the stacks like ladders to sniff books like perfumes and wear books like hats upon your crazy heads… may you be in love every day for the next 20,000 days. And out of that love, remake a world.”
Ray Bradbury

My humble world at Substack is called The Stripes, because I write in many colours. You are invited to join…

Dreamers and doers

“The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell

Yes, you will have to do a lot of things which are borderline between imagining, weaving your (business) plan and really implementing your idea and your strategy of creating value.
Because this is all about – helping and solving problems. Entrepreneurship is all about doing and working, which is not that unfathomable. We all do the heavy lifting, we all have exerting routines…Knowing what to do and how to do it is the conundrum. As sometimes we are not given the time for the Trial and Error, we have only Error and but a moment to make amends.
We are pilferers of experience and growth hackers. Our job is not to do our job, but know what to do next.

And craft a good plan with poised goals.
The plan should be realistic and thorough.
I and plans mix like oil and water as I repel routines and like the spark of new things which renders me a little shallow. But then I thought, what if my life depends on my thoroughness? This made me make a very good plan with all the questions attached and answered.

Beneath the obvious goals of my business, I have another one: to change something in the people I get to know. For the better and for the happier, with a piece of advice, with answers, with some words they do not know and need. After all, happiness is what we crave. Inspiration may never cease and I have had good source in Seth Godin‘s words: “Who do you want your customers to become?”

Everything starts with an idea which can translate into purpose, project and product with a little help from tiny beautiful things – words. Dream about your story, but not too hard. Fight your way into new things and enterprises but don’t take yourself too seriously.
As “life is not about how you survived the storm… it is about how you danced in the rain.” – Regina Brett

Art by Michael Cheval.

W. Somerset Maugham

Coffee and Somerset for me …

W. Somerset Maugham- 25 January 1874 – 16 December 1965.

Uncanny observer of human nature and my personal trainer and influencer:

“It was a night so beautiful that your soul seemed hardly able to bear the prison of the body.”

“Irony is a gift of the gods, the most subtle of all the modes of speech. It is an armour and a weapon; it is a philosophy and a perpetual entertainment; it is food for the hungry of wit and drink to those thirsting for laughter…”

“The faculty for myth is innate in the human race. It seizes with avidity upon any incidents, surprising or mysterious, in the career of those who have at all distinguished themselves from their fellows, and invents a legend to which it then attaches a fanatical belief. It is the protest of romance against the commonplace of life.”

“All the words I use in my stories can be found in the dictionary—it’s just a matter of arranging them into the right sentences.”

…………………………………………………………………………………………………………………………
His stories are as simple and as beautiful as cherry blossoms in the moonlight

Art – Kaii Higashiyama, Cherry blossoms in the moonlight, 1982

Creative writing & SEO copywriting services

We are a bunch of philologists with degrees in English Language and Civilization with a passion for the English grammar. Correct phrasing makes us tick. Proofreading is in our blood. We live for writing right.

We are a digital marketing company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.

We have the right words for your SEO copy and the short-tail and the long-tail keyphrases for your SEO on-page.
We can write for any type of legal site. We dwell in many environments (business, legal, finance, marketing) and we have written white papers, proposals, brochures, contracts, marketing plans, business plans, sales landing pages, CVs, reviews, product descriptions, content marketing messages and have crafted any type of well-optimized stories.

Ultimately we get to answer a simple question: “How do you package creativity?” before you firstly answered: “Who is your audience?”, “What are their goals in business/life/friendship?”.

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

Art – Mila von Luttich

Foreign Country

He couldn’t be captured in a phrase
Or one hundred…

He was like no one,

He was like a foreign country
That you travelled through
Eerie landscapes and glistening lakes
Towards horizons
Camouflaged in mists
Precluding
Happiness
once felt
And dreamed about.

He was like a giant umbrella
In bright colors
Protective of winds and shadows
Bandaging unseen wounds
In tenderness and
Love.

Also featured at Medium.com/Blue Insights

Art – Harald Sohlberg

Reposting an old poem written in 2015

Your Name is Mostly Air

Let me take you
At the border of a dream
Lulled by midnight’s
Oars of sleep.

Let me love you
As I would
No one.

Let me taste
your words
Unspoken and lamenting
On the back
Of your tongue.

© Iulia Halatz

Also published at Medium/ Blue Insights.

Art by Pawel Kuczynski.

All Roads Lead To Rome

written by: Iulia Halatz

All words lead to Love
And the poetry in the afterLove

I wish I wrote poems
For the dreamers of barren lands.
They do not go to Rome
They go to places
That cannot be.

Maybe love is a colourless, odourless
stainless haze
We see through
with the eyes of
the bricked sky,
pathless oceans
walled shrubberies
streeted lunarian trails
breathing and tingling
scents
In the perfect nightmare
of flowers…
Vines reward our sun
with the sweetness
of grapes
wedded in perpetuity with
the linear shades of amber.

From a Good Place
Where joy is an illumination
To the Place that Cannot Be
They would have worn
The silver claw
of the Moon
above their heads
nightly
daily
musingly
vibrantly…

Also published at Spillwords.com and featured at Quora Digest.