“When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.” – Samuel Butler coined the writing-in-rebellion term perfectly.

Almost two hundred years later, I would like to be a student at the Colleges of Unreason from Erewhon and apply for the study of hypothetics. To learn just to watch and notice and to “quiet my cleverness” to see the world with eyes wide open.

The science of hypothetics resides above us in a not-so-mythical nebula that hosts all of the marvelous things awaiting to be discovered, invented or written.

Keep it simple
Look at any concept or idea with baby eyes, allow your mind to travel and unravel more with the help of senses, not reason. The question to ask yourself is: ” How can you explain it to a seven-year-old?” And this is how you write it.

Do your due diligence
Prepare to become a miner for words. Imagine you are the keeper of a wordmine. It has secret galleries and dangerous passageways. You have to know what you are writing about so be prepared for a thorough research. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Research the industry, harvest the short tail and long tail keywords you wish to perform for your articles and SEO writing.

Write in your readers’ secret alphabet
I am in love with secret alphabets, this love especially shines in my poems and gives me happiness and freedom. Writing is a ladder to exploring new worlds and the nebula full of secret alphabets eager to be deciphered in order to invent new things and write new stories.

Don’t use weasel words
Start with the truest sentences that you know. Writers are the luckiest as new stories and new businesses bear the mark of their creativity and innovation.
At the first meeting with a copywriting client I keep in mind that people are stories on two legs, my job is to convince them to share their story or give me hints to start with. Beneath every business there is a real life story of passion and strive.

And last but not the least always keep in mind to:
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut

After gathering info, you are allowed to choose the most penetrating and exquisite words ever. The tall tale is yours … and ours.
“Beyond the age of information is the age of choices.” – Charles Eames

Art by Alexander Leydenfrost.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.