Even though I am not at Esxence, I have managed to herald a new exciting creation by Jacques Fath: LE 12 VICTOR HUGO.
In July 2025, La Maison Jacques Fath Parfums unveiled its very first boutique at 12 Avenue Victor Hugo, marking a new chapter rooted in its Parisian origins. More than an address, this flagship embodies a place where heritage, creativity, and emotion converge—continuing a story that began nearly 80 years ago, when Jacques Fath first captured the spirit of Parisian elegance through couture and fragrance.
LE 12 VICTOR HUGO, a new creation in the Fath’s Essentials Collection by IFF Master Perfumer Jean-Christophe Hérault, celebrates the opening of the Maison’s first boutique at 12 Avenue Victor Hugo, in the 16th arrondissement of Paris.
Conceived as a tribute to this emblematic address, the fragrance captures more than a place—it expresses an atmosphere. One shaped by light, texture, and the elegance of a Parisian interior, where heritage is not preserved behind glass, but lived, shared, and continuously reimagined.
Full article below!
https://www.fragrantica.com/news/Esxence-2026-Jacques-Fath-Unveils-LE-12-VICTOR-HUGO-25281.html
