Tag Archives: editor Fragrantica

Rouge Rebel VERTUS: Review

This month in writing:
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My last article on Fragrantica is a review of Rouge Rebel VERTUS.

Firstly, Rouge Rebel by Vertus is ripe, with smoky cherries on top of a dimly perceived leather.

In my opinion, it is a flagship fragrance for both raspberry and leather. I am not very keen on raspberry notes in fragrances, but their scent in this perfume is captivating. The raspberries carry the shine of the peak of summer and the shady corners of wilderness; it is more than just raspberries; I can also smell strawberries. The freshness of the berries lasts for a very short time. They become sweet fruits, embalmed with the mellow sweat of summer herbs, in the hottest July weather of the Northern Hemisphere. Then lush, deep black cherry compote takes the lead.

The leather note is there, glimmering throughout the entire development of the fragrance. At first impression, Rouge Rebel feels like a very modern leather fragrance.
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Rouge Rebel is unlike any other leather fragrance I know. The addition of forest fruits creates a milder and fresher scent. I have never understood the old leather fragrances, those that smelled like vintage car interiors. They carry so much weight with them.

Still, Rouge Rebel is not a simple and linear fragrance. There is tension from the fact that the drydown is as unpredictable as it can be in a perfume. It becomes less warm and sharper, and it ends with a bang.

I perceive it as an absolute modern fragrance and an absolute vintage fragrance in one eerie combo.

All photos by me in the Aegean.
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Please find the full article below.

https://www.fragrantica.com/news/Rouge-Rebel-VERTUS-Review-25234.html

Enjoy!

IULIA HALATZ PERFUME WRITER: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/

Miraj Pantera Review

This month in writing:
🤍🩵💚

My last article on Fragrantica is a review of Miraj Pantera.

I have reported on the Romanian Miraj brand since its revival in 2022. Miraj was a renowned brand whose fragrances originally created history and countless warm memories of childhood. Our mothers and grandmothers were dedicated users.

I like all the Miraj fragrances; they all bring something intriguing and a new story woven in fragrant notes. My favorite until now is Amara, a cherry-citrusy fragrance. Eva Lux, launched this year, features a wild, imaginary rose enveloped in violet hues — what I consider to be the perfect representation of the iconic flower in absentia. The rose note is craftly recreated out of other ingredients.

In my opinion, Pantera by Miraj is another unexpected oud fragrance. I think I have found a new passion and trend in perfumery, the new enlightenment of oud, which I reported in my review of Oud Zarian by Creed.

All photos by me in the scenic Bucegi Mountains.
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Please find the full article below.

https://www.fragrantica.com/news/Miraj-Pantera-Review-25143.html

Enjoy!

IULIA HALATZ PERFUME WRITER: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/

TFWA Asia Pacific Exhibition & Conference, 10-14 May 2026, Singapore

This month in writing:
🤍🩵💚

My last article on Fragrantica is about TFWA Asia Pacific Exhibition & Conference, held annually in May in Singapore.

TFWA is an association of brands whose mission is to identify trends and opportunities, build awareness, and provide a business platform for the global duty-free and travel retail industry to prosper.

This year, the TFWA Asia Pacific Exhibition & Conference will take place between10 and 14 May.

Founded in 1984, TFWA is the world’s biggest duty-free and travel retail association, providing the industry with high-quality exhibitions, acclaimed conferences and workshops, and in-depth market research. TFWA is instrumental in forging close relationships between suppliers and operators, and plays a vital role in representing the interests of its members and the industry as a whole.

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Please find the full article below.

https://www.fragrantica.com/news/TFWA-Asia-Pacific-Exhibition-Conference-10-14-May-2026-Singapore-25083.html

Enjoy!

IULIA HALATZ PERFUME WRITER: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/

THE BEST PERFUMES from ESXENCE 2024

Facebook reminded me of this article about the best fragrances from ESXENCE 2024.

THE BEST PERFUMES from ESXENCE 2024: Pelagos, Seigiorni, Wega, Caprice de Jeanne, Violette Kew:

This is my list of the bests of Esxence 2024, starting with my favorite holiday spot, Greece, the champagne to toast its beauty under the star-lit sky, while looking up at Wega, sniffing the sugary roses of this garden of Eden full of trees with ripe fruits and flowers, juicy cherries, and gazing at forest clearings filled with happy violets. The perfect cosmic and earthy chaos and whirlpool of perceptions, according to the Paradise Lost and Found theme of Esxence this year.

Enjoy!
https://www.fragrantica.com/news/THE-BEST-PERFUMES-from-ESXENCE-2024-Pelagos-Seigiorni-Wega-Caprice-de-Jeanne-Violette-Kew-20313.html

Lately, I have been quite busy writing articles. I will present them all soon.

PS: Up to this day, Pelagos continues to be my favorite fragrance from Dusita.

Upcoming New Article on Fragrantica

Stay tuned!

Photos by me in the scenic Bucegi mountains!

Nothing beats finding the best spot for pictures on an e-bike!

Check out one of my latest articles: https://blog.seocopywriting.ro/2026/04/30/led-by-scent-where-stories-begin-before-words/.

Led By Scent – Where Stories Begin Before Words

This month in writing:
🤍🩵💚

One of my latest articles on Fragrantica is about Andreas Wilhelm‘s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

“We tell ourselves stories in order to live.”- Joan Didion.

I attended Andreas Wilhelm’s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

This is a fascinating topic for me, as I always ask perfumers and others in the industry: What comes first? The notes or the story?

Until now, Hiram Green, Stephanie Bakouche, Tara Deraskhan, founder of NEH, MR Abdulla Ajmal, CEO of Ajmal Group, and Ștefan Răduț, creative director of Romanian brand Caeleste Parfums, have answered this question…

As an internationally renowned perfumer, Andreas Wilhelm stands for creativity, precision, and reliability when it comes to developing unique fragrance compositions. His expertise goes far beyond classic perfumes: He creates fragrance solutions that elevate brands and products to a new level – from exclusive perfumes and unique room fragrances to artistic scent installations and bespoke fragrance compositions for personal care, detergents, and other categories. – Perfume.Sucks.
Now, it is time for Andreas to tell us more about the stories that breathe before their words come alive.

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Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Led-By-Scent-Where-Stories-Begin-Before-Words-24858.html

Photos by the author.

Fragrances From My Collection

More sea love in the fragrant shape: Miramar MIRAJ and Bleumarin MIRAJ

“I almost wish we were butterflies and liv’d but three summer days – three such days with you I could fill with more delight than fifty common years could ever contain.” ― John Keats

💥 I have shared my thoughts in my previous piece for Fragrantica:

Miraj Launched Three New Creations

✨ EvaLux Miraj review is pending.

Enjoy!

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ FRAGRANCE WRITER

Fragrances From My Collection

The lure of the sea: Pelagos Dusita

✨ It carries everything about the sea that I really love: its unfathomable sweetness of the sea grasses and algae, the fresh salty breeze that makes your soul see the landscape from above as if with God’s eyes, and exotic flowering celebrating the endless dominion of summer.

✨ I love it!

💥 I have shared the Love in my previous pieces for Fragrantica:

THE BEST PERFUMES from ESXENCE 2024: Pelagos, Seigiorni, Wega, Caprice de Jeanne, Violette Kew

What I Packed To Go To Greece

FRAGRANTICA BEST PERFUMES 2024 — Iulia Halatz & Jernê Knowles

Miraj Launched Three New Creations

Enjoy!

………………………

✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

FRAGRANCE WRITER

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

Enjoying the first perfumery show in Bucharest… and writing … and taking photos… 🤍🩵💚

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

The venue for this first fragrant event has been beautifully selected: the Marmorosch, a historic building in Bucharest that once served as the headquarters of the Marmorosch Blank Bank.

The Marmorosch Blank Bank Palace was built between 1915 and 1923, in a neo-Romanian style, with Byzantine and Gothic influences. The building is listed as a historical monument in Bucharest. The construction was commissioned by Marmorosch Bank, Blank & Co., one of the most important Romanian banking institutions of the 1920s, owned by Iacob Marmoroch and Mauriciu Blank.

Article below!

https://www.fragrantica.com/news/Colors-of-ENHALA-The-First-Perfumery-Event-in-Bucharest-Part-1-24614.html
Enjoy!
Photos by me!


2026 in Writing: The Month of Love

This Year In Writing
🤍🩵💚

💥 The Month Of Love: Perfume Selection

One of my latest articles on Fragrantica discusses love translated into fragrances (or the other way around …)

One must still have chaos in oneself to be able to give birth to a dancing star.
Friedrich Nietzsche

Yes, I am of the opinion that love is sweet turbid chaos. I have this in mind when discussing the celebration of love in my country too.

The power of love is unparalleled. It should be honoured every day, not just in February. I believe love and perfumery share magical abilities that can only be destroyed by the passage of time.

We cherish love in Romania on February 24th, when we celebrate Dragobete, our Valentine’s Day. Dragobete comes from the word “Dragoste,” the Romanian word for love.

Dragobete, the god of youth, joy, and love, has ancient origins. Dragobete, the patron of love and good disposition, was also known as the “Head of Spring,” the “Son of Baba Dochia,” “St. John of Spring,” or “the fiancé of the birds” in Romanian popular tradition, and was associated with the ancient gods of love. The holiday of love was celebrated in Romanian villages through several ritual practices that marked the end of winter and the beginning of spring, when people resonate with the rebirth of nature.

Full article below!

https://www.fragrantica.com/news/The-Month-Of-Love-Perfume-Selection-24531.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ FRAGRANCE WRITER

Art – George Henry Boughton