Category Archives: Copywriter

Fragrances and Job Interviews

Facebook reminded me of my article about Fragrances and Job Interviews.

The lingering question, for me, is: 𝐖𝐡𝐚𝐭 𝐬𝐜𝐞𝐧𝐭𝐬 𝐬𝐡𝐚𝐥𝐥 𝐰𝐞 𝐰𝐞𝐚𝐫 𝐚𝐭 𝐚 𝐣𝐨𝐛 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐨𝐫 𝐚𝐭 𝐚𝐧 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐜𝐨𝐥𝐝 𝐦𝐞𝐞𝐭𝐢𝐧𝐠?

I have had thousands of cold business meetings, and what I have learned is that the first impression is of the utmost importance. Besides a pleasant, soothing, classy, delicate, mysterious-fading fragrance, it is a very good idea to wear a very big smile and show no emotions but enthusiasm. Ensure you are well-prepared for everything, including potential questions and objections, and be ready to face unpleasant situations, without letting your mood falter.
In this context, a mood booster fragrance is in order, such as Osmanthe Liu Yuan, or Violette Kew from Le Jardin Retrouvé. I have already written about those: Le Jardin Retrouvé Launched Violette Kew and Le Jardin Retrouvé Launches Osmanthe Liu Yuan.

Please find the full article below.

https://www.fragrantica.com/news/Fragrances-and-Job-Interviews-21339.html
Enjoy!!

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Treasure Collection by hima jomo

Facebook reminded me of my article about the Treasure Collection by hima jomo.

hima jomo (Scent of Himalaya) is a brand that I absolutely love, and I still consider it the best brand at Esxence 2022. They have a captivating story about the Seasons (Collection) in the Himalayas that adds to the charm of their products. The fragrances are equally delightful. The perfumer Delphine Thierry has skillfully painted a vivid picture of the breathtaking beauty and ever-changing seasons of the Himalayas, allowing readers to experience them in their imagination. If you are eager to explore that part of the world, fortunately, we may experience it indirectly via the Seasons Collection by hima jomo.

To continue this extraordinary journey, at the end of this October, hima jomo launched three new fragrances in their Treasure Collection.

Plese find the article below!
Enjoy! 🤍

https://www.fragrantica.com/news/Hima-Jomo-Launches-the-Treasure-Collection-19257.html

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Legal English Terminology Checker: Appellate jurisdiction

🔷 Appellate jurisdiction

➡️ Appellate jurisdiction is a term that describes the authority of a higher court to review and change the decisions made by lower courts. Imagine you went to a restaurant and ordered a dish that didn’t meet your expectations. If you were unhappy with the meal, you might ask to speak to the manager. In this scenario, the manager represents a higher authority that can address your concerns. Similarly, appellate courts serve as that higher authority in the legal system, allowing individuals to challenge decisions made by lower courts.

🔷 When a case is appealed, the party who disagrees with the lower court’s decision is called the appellant, while the other party is known as the appellee. The appellant believes that the lower court made a mistake, and they want the appellate court to review the case. This process is essential because it ensures that justice is served and that any errors made in the initial trial can be corrected.

➡️ There are two main types of appeals: appeals as a matter of right and discretionary appeals. An appeal as a matter of right means that the appellant has the legal right to have their case heard by the appellate court without needing permission. On the other hand, a discretionary appeal requires the appellate court to decide whether or not to accept the case. This is similar to asking for a favor; sometimes, the higher authority may choose to help, and other times, they may decline.

💡 Read more about Start English professional English courses and the list of 9 innovative activities that take place during our bespoke legal English training. 👇

WHAT DOES OUR BESPOKE LEGAL ENGLISH COURSE ENTAIL?

💡 We are Start English and we specialize in bespoke legal English courses designed exclusively for international legal practitioners like yourself. Our training combines practical, innovative activities such as our Legal Document Editor and the “Legal English Case Challenge” to enhance both your drafting and analytical skills. We also offer immersive experiences like cross-cultural communication modules, client-facing masterclasses, and arbitration simulations. Everything is tailored to your professional needs, including on-demand micro-learning and direct mentorship from retired international legal professionals.
💥 Would you be interested in learning how we could help you excel in your global legal practice?

🔔Contact
💻contact@cursinengleza.ro
💻contact@engleza-de-afaceri.ro
💻englezadeafaceri@gmail.com

Unlock SEO Success with Modern Link Building in 2025

💥 Interesting topic in our last issue of “Articles Of The Week Newsletter”

💥 Unlock SEO Success with Modern Link Building in 2025

💥 In 2025, link building is evolving beyond traditional SEO metrics. The focus shifts to building genuine brand authority, topic relevance, and discoverability across AI-driven search engines and social platforms. Quality backlinks remain powerful, but success now depends on earning contextually relevant, citation-worthy links that AI models like ChatGPT and Gemini recognize as credible sources.

💥Key Link Building Strategies for 2025:

💡 Create valuable linkable assets such as original research and free tools to naturally attract backlinks.

💡 Build relationships with niche-relevant websites for high-quality, editorial backlinks.

💡 Optimize for AI by earning unlinked brand mentions and citations, not just clickable links.

💡 Maintain steady, natural link growth to avoid penalties and maximize long-term SEO impact.

💡 Leverage online communities—forums, social media—to engage and earn links authentically.

💥Why It Matters:

💡 Google’s AI integration prioritizes context and relevance over sheer link quantity.

💡 Sites ranked #1 on Google average nearly 4x more referring domains than lower ranks.

💡 Effective link building today bolsters visibility everywhere—search, AI, social—where your audience looks.

https://blog.seocopywriting.ro/2025/10/31/new-issue-articles-of-the-week-newsletter-7/
Enjoy!

For more articles on AI, generative AI, legal landscape news, business news, arts and culture, and professional words and concepts in the English language, read our newsletter: https://iulia.substack.com/.

💥Don’t miss out on next week’s insights!
💥Join over our savvy readers and get valuable articles sent straight to your inbox every week.
💥Subscribe now!

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

What is a Unicorn in Investing? 🦄💰

💥 Interesting topic in our last issue of “Articles Of The Week Newsletter”
disruptive innovation
💥 What is a Unicorn in Investing? 🦄💰

💥 A unicorn is a privately held startup valued at over $1 billion—a rare and magical milestone that highlights innovation and high growth potential. These companies shape industries with disruptive technology and bold visions.

👩‍💼 Popular examples? Think Airbnb, Uber, and Instacart—startups that went from ambitious ideas to household names.

🌟 Why care? Investing in unicorns offers high rewards but also high risks. Understanding the dynamics helps investors spot the next big thing.

Stay ahead in #VentureCapital, #StartupInvesting, #TechStartups, and #Innovation by learning what makes unicorns so special.

https://blog.seocopywriting.ro/2025/10/31/new-issue-articles-of-the-week-newsletter-7/
Enjoy!

For more articles on AI, generative AI, legal landscape news, business news, arts and culture, and professional words and concepts in the English language, read our newsletter: https://iulia.substack.com/.

💥Don’t miss out on next week’s insights!
💥Join over our savvy readers and get valuable articles sent straight to your inbox every week.
💥Subscribe now!

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

MATCA Launches Midnight Honey

🔷Facebook reminded me of this article from 2 years ago: MATCA Launches Midnight Honey & A European Giveaway! 🔷

➡️ “MATCA Naturals is a perfumery house from Romania with a strong focus on artistic expression.

🔷 Matca fragrances embody the essence of Romanian bucolic gardens, teeming with lush greenery and vibrant life throughout the year, revealing the harmonious union of the sky and earth. Their perfumes exude a spellbinding blend of simplicity and mystery, reminiscent of fragrances that beautifully capture different landscapes. With their opalescent transparency and clarity, these natural scents are truly enchanting.”

💡 Full article below!
Enjoy!

https://www.fragrantica.com/news/MATCA-Launches-Midnight-Honey-A-European-Giveaway-19188.html

Read more fragrant articles: https://blog.seocopywriting.ro/2025/10/28/vulcan-baie-by-french-avenue-review/.

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Vulcan Baie by French Avenue: Review

This month in writing:
🤍🩵💚

One of my latest articles on Fragrantica is the review of Vulcan Baie by French Avenue.

“Before this first encounter, I never tested any French Avenue fragrances. I had no expectations, either positive or negative. I chose Vulcan Baie first of all because of the serpent on the fragrance box. I have a fondness for snakes.

I am not keen on overly decorated perfume bottles in general; I am more on the simple side of things. I am primarily interested in the liquid, although I do find the box featuring the serpent quite appealing. Indeed, we see what we’d like to see. I thought initially that the box was like putting on a show. I was wrong; the fragrance is a show in itself, both calming and joyful. I should mention that the photos of the fragrance bottle were taken by me and have not been altered with filters or other enhancements..”

………………………………………

Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Vulcan-Baie-by-French-Avenue-Review-23673.html

Photos taken by me in the scenic Azuga mountain resort!

Check out my other fragrant article – What Are Fragrantica Writers Wearing This Autumn? Iulia and Markéta





What Are Fragrantica Writers Wearing This Autumn? Iulia and Markéta

💥Facebook reminded me of this article about autumnal fragrances:

“What Are Fragrantica Writers Wearing This Autumn? Iulia and Markéta
In a series of articles by our Fragrantica writers and editors, we explore the fragrances we are wearing as the chilly season takes over.”

Iulia: “I do not like Autumn. It is a permanent reminder that the shimmering, sun-filled days are over, and I have to embrace the gloomy and darker season, when grim twilights start at 5 PM. I feel like I should find shelter, like mushrooms, in the shade and darkness of wet soil. The most beautiful day of the year for me is the last Sunday in March when we adjust our clocks to the daylight saving time of the summer season, the first long day of the year. I usually bask in the timid light of that magnificent day, which symbolizes for me the beginning of summer. I associate the longer days of spring and summer with freedom. Freedom to enjoy the outdoors, the parks, forests, and every trip is a magical adventure full of possibilities. This encapsulates my love for the warm season.

Autumn is a different way of looking at things, a much simpler way. But I do enjoy the pleasurable mellow light ignited by colder nights and eerie mists that carry the whispers of the earth. When the sky looks like this, I know that autumn is upon us.”

Please find the full article below 🙂
https://www.fragrantica.com/news/What-Are-Fragrantica-Writers-Wearing-This-Autumn-Iulia-and-Marketa-21263.html.

IULIA HALATZ PERFUME WRITER

New Issue: Articles Of The Week Newsletter

💥Articles Of The Week Newsletter

💥Tired of endlessly scrolling for beautiful and educational articles in English?

💥Welcome to our new column in our newsletter, a reading list of articles and words in English!

💥We have published our new issue: https://iulia.substack.com/p/articles-of-the-week-61c.

💥Don’t miss out on next week’s insights!

💥Join over our savvy readers and get valuable articles sent straight to your inbox every week.

💥Subscribe now!

https://iulia.substack.com/

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!

Exploring the Laffer Curve: Tax Rates and Revenue Explained

💥Interesting topic in our last issue of “Articles Of The Week Newsletter

💥Exploring the Laffer Curve: Tax Rates and Revenue Explained

💥The article “Exploring the Laffer Curve: Tax Rates and Revenue Explained” from Investopedia explains the Laffer Curve, an economic theory introduced by Arthur Laffer in 1974. The curve illustrates the relationship between tax rates and tax revenue, showing that revenue is zero at both 0% and 100% tax rates. The key insight is that there is an optimal tax rate somewhere between these extremes that maximizes government revenue. Beyond this point, increasing tax rates can discourage work and economic activity, leading to decreased revenue.

💥The article highlights two effects of tax cuts: the immediate arithmetic effect of losing direct revenue and the longer-term economic effect where taxpayers spend more, boosting growth and ultimately increasing tax receipts. The Laffer Curve was influential in tax policy, notably during the Reagan administration’s tax cuts in the 1980s.

Please read the full article: https://www.investopedia.com/terms/l/laffercurve.asp.

Enjoy!

For more articles on AI, generative AI, legal landscape news, business news, arts and culture, and professional words and concepts in the English language, read our newsletter: https://iulia.substack.com/.

💥Don’t miss out on next week’s insights!
💥Join over our savvy readers and get valuable articles sent straight to your inbox every week.
💥Subscribe now!

https://iulia.substack.com/

……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!