Tag Archives: copywriting

AI Writing or Copywriting?

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This is a poem I wrote a long time ago:

The Moon

In the evening
with my eyelashes
I kill all the events of the day
I choke perceptions and
reveries green
That could be real
Pending dream.

In the evening
with my fingers

I spin yarns
For your sweet bedlams…

Also published at Spillwords.com.
Also featured in Quora Digest.

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This is a poem written by AI (Gemini) following the prompt below:

Write a poem about the moon in the style of Emily Dickinson.

A Pearl upon the Velvet Night –
A Lady, shy, in gown of mist,
Her Carriage drawn by spectral light,
Across the wide, star-dusted tryst.

No Coachman bold, nor Steed of fire,
She pilots with a silent hand,
A Beacon, cold, with keen desire,
To pierce the secrets of the land.

The sleeping flowers, unaware,
Unfurl beneath her watchful eye,
And lovers, lost in moonlit snare,
Believe they share her secrecy.

A smile, perhaps, the clouds enfold,
A tear, a crescent, sharp and bright –
The Moon, a story yet untold,
In realms beyond the reach of sight.

What do you think?

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What Is Your Dream Job?

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LinkedIn is a treasure trove for (copy)writers seeking inspiration for their next column.

Today, I have found this:

“What do you mean you quit your job to promote books? What kind of job is that?”

This got me thinking about “Dream Jobs.”

Obviously, promoting and presenting books is one of my dream jobs. I am lucky because I already do that in my courses. My students occasionally inquire about books. Lately, we have been discussing The E-Myth Revisited by Michael E. Gerber, The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb, and Jack London’s The Iron Heel.

Being a writer is a dream job. Even if this comes with a lot of work—researching, outlining the article, finding the inner voice of a piece… It is a glory-worthy job. I see my writings and others’ the same way I perceive fragrances: in colors.

I know when a writing-work is a job well done when it shines, in my imagination. The same is true of the sparkles of the phosphorescent sea under the moon. This is what I have in mind when assessing the power of word-work.

I would love to travel and write about the world. So the job description would be: Write and travel.

To be a promoter and doer for local projects. I have been involved in this since 2020, and it is fascinating. It is very hard, but very rewarding. The thought that my work has changed the lives of my constituents for the better, even to a small extent, is exhilarating.

To be a pilot. It is already too late for that, for me. I love flying, and this experience would be tremendous if I were in charge, not just a mere spectator. It is possible for the passengers not to agree with me, but I would take my chances if that were possible. 

It made me happy to read that my favorite writer, Somerset Maugham, shared my opinion on flying. He considered the blossoming beauty of the earth unfolding below as the most precious asset a human can dream to, and more valuable than any material wealth a person could hope to amass. Yes, I totally agree.

What is your dream job?

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What is the difference between content writing, blog writing and copywriting?

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What is the difference between content writing, blog writing and copywriting?

Content writing, blog writing, and copywriting each serve unique purposes and have specific goals. Here’s a brief overview of the differences between them:

Content Writing

The primary purpose of content writing is to provide valuable information to the audience.
It aims to educate, inform, or entertain the readers. The goal is to create content that is useful and engaging.
Examples: Articles, guides, tutorials, whitepapers, and any other form of content that focuses on delivering information.

Blog Writing

Blog writing shares similarities with content writing but is specifically associated with online journals or blogs.
The goal is to engage the audience through regular, informal updates, often reflecting the writer’s personality or perspective.
Examples: Personal blogs, corporate blogs, and any regularly updated online platform featuring articles, commentary, or personal reflections.

Copywriting

Copywriting is focused on persuading the audience to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link.
The primary goal is conversion. It’s about creating compelling and persuasive content that drives the reader to act.
Examples: Advertisements, product descriptions, sales pages, email campaigns, and any content designed to sell or promote a product or service.

In a nutshell, content writing covers a variety of educational subjects, while blog writing adds a personal touch and keeps readers informed. On the other hand, copywriting is expertly crafted to persuade the audience to take specific actions. Understanding the distinctions between these categories allows authors to tailor their material to achieve specific goals, even though there may be some overlap between them.

Join our copywriting courses! http://www.seocopywriting.ro/en/contact-us.php

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What is copywriting?

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Copywriting is writing text (or ‘copy’) typically used for marketing. According to LinkedIn, the goal of a professional copywriter is to inspire business leads to take the actions needed to become clients. They add that the best copywriters take readers on journeys that educate while they persuade – a skill that requires them to write creatively while thinking strategically.

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action. In many ways, it is similar to employing a single salesperson to reach out to all of your clients. The sales team communicates with customers on an individual basis, while a copywriter can reach a larger audience through various channels such as billboards, magazine ads, sales letters, blog posts, and other means of communication.

Our definition is: “Copywriting is the art of putting available dreams into people’s minds.”

What is SEO copywriting?

SEO copywriting involves the art of storytelling by incorporating relevant keywords and phrases that can attract readers while also being optimized for search engines.
“The best SEO is great content,” Seth Godin explains.

Creating compelling SEO content can lead to higher visibility on search engines as Google rewards websites with higher search rankings for engaging content. By implementing this strategy, you can potentially attract more visitors to your website, some of whom may convert into paying customers.

We carry out on-page SEO by focusing on keyword density and creating customized content that is relevant to your industry. We conduct an SEO analysis and develop a keyword strategy that is tailored to the existing content.

We craft honest SEO copywriting stories and SEO copywriting strategies that we have learned the hard way. I learned SEO content strategies and SEO copywriting through trial and error, good writing skills (I also write in verse), hard work, and a good understanding of growth hacking strategies.

We use narrative and growth hacking tactics to create a lovable tale that also appeals to search engines. Growth hacking is the process of expanding your company via innovation and creativity. You also receive a website that speaks to your customers.

We create tales based on the important key phrases you’ll need in your presentation.

We may either recommend them after doing a complete SEO audit of your current content and conducting significant research on your field of activity.

Effective SEO copy is most useful for content like:

Website content
Blog posts
Landing pages
Product write-ups
Press releases
Sales pages

To be continued…

Art – Artus Scheiner – The Little Stars of Gold, 1921.

What is the world made of?

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What is the world made of?
“The real secret of magic is that the world is made of words, and that if you know the words that the world is made of, you can make of it whatever you wish.” – Terence McKenna

Pearlovski in the city
In still-November.
On days like this, the world feels shaped by the perpetual kindness of light.

Beyond Google and Facebook advertising

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While Google and Facebook both have advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them.

https://searchengineland.com/beyond-google-and-facebook-advertising-17-ad-platforms-you-should-try-328356

Art – Auseklis Baušķenieks

Wordy-Bespokery

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Your business is one-of-a-kind and a safe place for innovation. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We unleash the power of your business through the power of our handpicked titles and hancrafted articles.

We’d love to hear from you!
Drop us a line and we’ll nail down a solution or two for your SEOwriting strategy that will position your business at the top of your industry.

We are passionately B2B and we would love to hear from you. We write back in a jiffy. We trust we can wordbuild beautiful things together.

Art – “Friend or Fowler” by Regina Jacobson

My new project is shaping up

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Like women all over this world and other sunkissed dominions, I love jewelry, so I have come up with an inventory of light reflected from the glorious shine of this Treasure trove of gems and pearls – https://pearlovski.home.blog/

We all love the story of a treasure found by chance and imagination.

In my culture, hidden treasures flicker on a magic night in the midst of summer. We call this night, The night of Sânziene. They are gracious fairies with magic powers. Also Sânziană is a flower called Lady’s Bedstraw.
Legend has it that on this night one can listen to animals talking with human voice and catch glimpses (if lucky) of the mysterious sheen of the unknown, unfathomable trove of treasures waiting impatiently to be found.

The treasure I am about to present here is not found but forged with toil, sweat, craft and the imagination of a treasure seeker. Swarovski crystals and amazing water-cherished pearls sparkle along with semi-precious stones like amethyst, citrine, opal, larimar, mother-of-pearl and whatnot…

PEARLOVSKI – Delicate luster as a weapon – handcrafted in Romania

Romanian mythology is enchanting.

Happy Women’s Day!

Alphonse Mucha – Studio photography