Tag Archives: copywriting

Content creation & strategy – new project

My next project is a jewelry website.
Firstly I have started with a blog where I use the frame story, the story-within-a-story technique.
Next, the SEO audit in order to start handcrafting the pillar page for the website…
It is fascinating, as a “brother”-of-words, to see what some long tail (stardusted) keywords can create.

For the central piece story, I have been inspired by the magnetic beauty of Eustacia Vye from The Return of the Native (Thomas Hardy), who wanted, above all, to be loved.

We keywordly handcraft your inventory of light and spread it all over to Be Loved.

Illustration for The return of the Native by Thomas Hardy

Fold your life in two

Fold your life in two. Where are you? What are you doing?

I am a struggling starving student, in between graduation and my postgraduate exams (I followed the postgraduate courses of English Methodology and language teaching).
I am all alone in the big city trying to make ends meet. I am studying for my finals and gathering information for completing my degree. I spend my days torn between work and the fascination of libraries (for the past month I have been “dwelling” in the impressive Library of the Romanian Academy).

Between the covers of my thesis I have put two most loved topics, Greek Mythology and the Victorian writers and molded them into “Gods in Exile”. The banishment of the Greek gods from the dreamy and adorned Victorian poems by Alfred Lord Tennyson, Robert Browning, Elisabeth Barret Browning, Dante Gabriel Rossetti, was an exciting and extremely exotic journey:
“I have been here before, But when or how I cannot tell: I know the grass beyond the door, The sweet keen smell, The sighing sound, the lights around the shore.” – Dante Gabriel Rossetti
during which I heard the zephyr stirring, magic windows appeared into unbreakable walls, bluer seas sang in my sleep, foamy rivers condemned me to contemplation.
But life is difficult, I am consumed with the lack of time for my studies and fatigue and of course, money is scarce. It was one of the most difficult year ever.

“Pain doesn’t destroy language: it changes it. What is difficult is not impossible. ” Anne Boyer on the articulation of pain.

“To write with the truth of pain in your mouth is gruesome poetry … You’ll have to cut out your heart with every word and show it to the world, then hope it will heal. This is how the light gets in, also the dark. To acknowledge fear, defeat, despair and pretend serenity of a lesson learned while patching up the wounds is … Life.” – From my Tyranosaurus Writing

I have always been fascinated with Dante Gabriel Rossetti, poet of words and colours.

Content Creation

“Everyone always assumes that content creation is a massive task to tackle – and yes, it is. There is no shortcut to content creation.
You either do it yourself, internally hire a team to do it, or hire an agency to do it for you. This is our best advice, create content in chunks. Perhaps every first of the month, create an inventory of blogs, blurbs, newsletters, photo shoots and spread the content out in one 1, 3, or 6 month period.”

Yes, content creation is a massive task… We start with the story at the core of your business. It might be the simple story of how you get the idea, or how your idea came into being. With our words we show the unique, problem-solving magic of your business and what it will empower to do.
We keywordly handcraft your inventory of light&stories and spread it all over.

Stories are our meat and our magic. We live by them and we charm with them.

“A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.” – Seth Godin
Content creation is a forest with your true story carved on every tree…

We’d love to hear from you!
Have a most fortunate day in all your hermetic activities!

In photo – Authenticity – Kimono Forest

Edgar Allan Poe

“Here the vast bed of waters, seamed and scarred into a thousand conflicting channels, burst suddenly into phrensied convulsion-heaving, boiling, hissing-gyrating in gigantic and innumerable vortices, and all whirling and plunging on to the eastward with a rapidity which water never elsewhere assumes except in precipitous descents.”
Edgar Allan Poe, A Descent into the Maelstrom

Harry Clarke – illustrator for The Tales of Mystery and the Imagination