Tag Archives: copywriting

My new project is shaping up

Like women all over this world and other sunkissed dominions, I love jewelry, so I have come up with an inventory of light reflected from the glorious shine of this Treasure trove of gems and pearlshttps://pearlovski.home.blog/

We all love the story of a treasure found by chance and imagination.

In my culture, hidden treasures flicker on a magic night in the midst of summer. We call this night, The night of Sânziene. They are gracious fairies with magic powers. Also Sânziană is a flower called Lady’s Bedstraw.
Legend has it that on this night one can listen to animals talking with human voice and catch glimpses (if lucky) of the mysterious sheen of the unknown, unfathomable trove of treasures waiting impatiently to be found.

The treasure I am about to present here is not found but forged with toil, sweat, craft and the imagination of a treasure seeker. Swarovski crystals and amazing water-cherished pearls sparkle along with semi-precious stones like amethyst, citrine, opal, larimar, mother-of-pearl and whatnot…

PEARLOVSKI – Delicate luster as a weapon – handcrafted in Romania

Romanian mythology is enchanting.

Happy Women’s Day!

Alphonse Mucha – Studio photography

Shiny love Stories…

February is the month of shiny love stories.
“Stories … are genuinely symbiotic organisms that we live with, that allow human beings to advance.” – Neil Gaiman.

We write for you stories that allow Love to advance.

We’d love to hear from you. It is fascinating to see what some long tail (stardusted) keywords can create.

Art by Michael Cheval.

Why a gin maker invented its own history

Why a gin maker invented its own history:
https://www.1843magazine.com/design/brand-illusions/why-a-gin-maker-invented-its-own-history

Hendrick’s gin looks like it has been plucked out of the Victorian era. But the brand was launched in 1999.

All this is a twist on “nostalgia marketing”, a common term in contemporary advertising signifying a brand using its history to excite the imagination of consumers. According to a recent study published in the Journal of Consumer Research, feeling nostalgic “weakens a person’s desire for money” – or, to be more direct, encourages them to buy lots of stuff.
https://www.1843magazine.com/

Content creation & strategy – new project

My next project is a jewelry website.
Firstly I have started with a blog where I use the frame story, the story-within-a-story technique.
Next, the SEO audit in order to start handcrafting the pillar page for the website…
It is fascinating, as a “brother”-of-words, to see what some long tail (stardusted) keywords can create.

For the central piece story, I have been inspired by the magnetic beauty of Eustacia Vye from The Return of the Native (Thomas Hardy), who wanted, above all, to be loved.

We keywordly handcraft your inventory of light and spread it all over to Be Loved.

Illustration for The return of the Native by Thomas Hardy