Category Archives: Copywriter

Happiness is the root of all life

We are all unhappy people feeding on shines of never-ending stories of happier people around. Are we? Are they?
We are being consumed and trampled over over and over again.
After careful consideration and many well-built walls and some exquisite moats I declare that happiness does not rest with (other) people. Happiness starts with just US.
Yes, people create magic with a mere smile on a windy, bleak, hopeless morning that speeds away with every bit of light. Yet we are tired of being sunned over and then led into a haze of misunderstandings and apprehension…
Still we are totally unhappy and utterly happy in our own world. After bitter disappointments with the people I hold dearest, I place my every happiness in my carefully crafted dome.

“Suffering is one very long moment. We cannot divide it by seasons.” – Oscar Wilde

I divide my happiness by seasons and I season my dome with everything I love and feels warm to the heart. In the aftermath of winter I put my glorious bike trips in the cold into odes to spring – my poems about the coming of the Sun, the ladybirds and the folstitia…One can never write too many invisible stories about spring and hunt too many lilacs.

I have there my beautiful early mornings drenched in autumn rains and also in beautiful snippets of music.

I have there the fairy tale books I read on cold, misty and pointless winter evenings… I have there my every expectation towards spring like a dull root waiting for warmth and birdsong to make it come out into the crude light again.

I can do whatever, I can solve everything, people can blow all their freezing-cold thoughts all over me, still they cannot steal my glow, they can merely break some windows, because I am protected by all of these small beauties awaiting me under my dome.

They say pennies are the mother of pounds. Small, insignificant pleasures like the new moon or a beautiful flower are the mother of happiness.

First you’ve got to see the moon to be over the moon.

rob-gonsalves

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Art by Rob Gonsalves.

Word Debt

Words are everywhere…They float about and run towards us since forever and shape our fragile childhood dreams.
Words make us humane. Our entire being is constructed upon words.
And then we become in debt… We owe a “Good morning”, a “Good night”, a “I miss you”, a “I love you”, a “Thank you” … if we are lucky.

Words storm over us in apprehension of our hearts. We name feelings, colors, sentiments, passions. We imagine stories and name our heroes. We become enchanters and share the limelight of our stories. We fall in love.

We owe nothing but WORDS. And promises, commitments, visions, dreams and magic…

Flock of words travel to us every day. Some we hear. Some are left in a deaf haze, unanswered and alone.

Words are powerful. Yet they need a power which does not lie within themselves. As it lies within you. Give power to your words! Shape them clear and make them swift, concise and lasting.

I run a words business. No matter how much I give, I am still in debt… For many years and many blissful days. I give power to your words and shape them correctly in sentences free of doubt and alive with promises…

We always keep.

inspiration-michael-cheval

 

 

 

 

 

 

 

 

 

 

 

 

Art – Inspiration by Michael Cheval.

Cruelty is not a shield but a system of betrayal

We are all Arya Stark and deft shape-shifters dancing on stories in order to survive. We are but one step into cruelty every minute on the way to achieving our goals.
Cruelty is not a shield but a system of betrayal.
We betray our shattered feelings and broken image of ourselves reflected in mirrors that don’t belong to us.
We betray our inability to live up to our vision and our words.
We give in to our doubts: “What if I am wrong, what if they don’t like me, what if I am not enough?” We betray our powerlessness of being happy in our own world. We surrender to an odd country we never dreamed about.

We betray our transcendent fear of living in a blur devoid of bounties we wouldn’t dare take with our own hands.

And we forget that “Anything can happen in a world that holds such beauty”- Peter S. Beagle.

Art by Christian Schloe.

Copywriting in English

A few hints about the copywriting course in English…

People buy for one of two reasons: to increase their pleasure or to alleviate pain.

  1. What pain does your product alleviate?
  2. Do customers experience pleasure?…………………….Pleasure from saving money…:)

In class, you experience the pleasure of feeling comfortable with your English and smiling at my humour…

My humour alleviates nothing as I have no humour, I am just smiling to encourage you to make more and more mistakes, this is how you learn to speak and write correctly and appropriately.

My definition of copywriting is to put available dreams (on paper and) in people’s minds..

Find more: www.cursinengleza.ro/traduceri&copywriting

Find me & book a presentation at +40722.841.053.

Transcreation

Transcreation = is the process of recreating precise brand content for multilingual consumption.

Transcreation adapts the intent of the original text based on cultural nuances, ensuring it will be successful internationally.

Transcreation is a fairly new word…I haven’t been able to find it in the dictionary…

I always work with dictionaries as I have been translating for 20 years…Or should I say transcreating?

I have been recreating stories for my customers for 20 years.

I have never accepted the idea that translating is just putting together some words according to the source text.

Firstly I read the story and we have a talk about your project, as I need to know precisely who you want it to read and appreciate…Should I say enjoy?

Then I recreate your story in English (or in Romanian), so that more people will find it appealing, educational, interesting, helpful.

I can help by transcreating the stories you need on your site, your landing page, your blog, your book.

Transcreation: We make your story shine!

Find me at +40722.841.053 (WhatsApp) and we will talk about words.

Copywriting course in English

We are happy to inform you that we organise a new course, copywriting course for my Romanian customers and not only.

You will get 24 hours of speaking, writing tips, playing with the words and upon words. Exchanging features and trading places with your customers would be very nice.

As the focus of my presentations would be Human-to-Human interaction and …perspiration.

You will get to answer questions and ask questions. You will discuss strategies and campaigns and brainstorm ideas.

You will get to Write Simple for complicated people.

NOU! CopySmarters! Curs de copywriting in engleza.

Sau cum sa spunem povesti simple pentru oameni complicati

Oferim programa personalizata si tarife accesibile. Programeaza o prezentare gratuita la +40722.841.053.

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https://blogdecompanie.wordpress.com/2015/07/09/copywriting/

Engleza de joi / Kudos

Every Thursday comes with a word or phrase.

Today we have:

Kudos – the admiration and respect that goes with a particular achievement or position.

I bid you a wonderful evening!

May you find some answers…Perhaps this is what we are looking for: wonderful evenings and good answers.

Photo: Le port de Saint-Tropez au coucher du soleil Paul Signac 1892.

Le port de Saint-Tropez au coucher du soleil Signac

Love in line (2)

After Van Gogh

Love is pawning your heart

For the trembling sweetness of a memory.

Love is the unnecessary moment

when you see Together…

………………………………

Love is imagination

Dancing dragons in the sky…

Love falls down in showers

That autumn rains could not blur.

………………………………….

Love is painting sunsets

and dreaming at gleaming dawns.

…………………………………..

Love is Eternal

Unicity for One.

………………………………….

Photo: Bill Flowers
Snakey Night, After Van Gogh
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You might also like: https://blogdecompanie.wordpress.com/2015/06/27/love-in-line-1/.

Copywriting

Copywriting…

All theories converge on EMPATHY. Leave your shoes and step into your customer’s

Do not worry that these shoes are too large to fill. Your ideas and creativity are the best Filling!

Feeling is filling!

Remember that.

I attach a picture which has nothing to do with copywriting…Neverthless, art comes in many shapes.

It is the embodiment of “Feeling is filling your life with joy”.

Calme de soir

Calme de Soir, Cote d’Azur – Ivan Fedorovitch Choultse
(1877-1932)
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Later edit: “Feeling is filling your life with joy” would be my new slogan. The previous being: Just Fight!