Category Archives: Copywriter

The world

“The world is violent and mercurial — it will have its way with you. We are saved only by love — love for each other and the love that we pour into the art we feel compelled to share: being a parent; being a writer; being a painter; being a friend.” – Tennesse Williams

Art by Howard Pyle.

Language

“Language is not like the sun, heating and scorching, but like the moon, keeping secrets and the arcane magic of the night, throwing stars in the lilacs’ claws till dawn.” – Iulia Halatz

Writing is a ladder. We write stories that unite – two people, two dreams, two companies at a time.

We are a Romanian company based in Bucharest. We specialize in customized professional English courses and SEO copywriting solutions. We are enthusiastically local and intelligently global, covering web stories and courses for Romanian and international companies.

We cater for everybody who has a story to write.
We have time. We believe in Omoikane, the Japanese god of wisdom and insight, a deity capable of making decisions that we would make if we only had the time. We make good decisions and start writing for you in a jiffy. Of course, after our first meeting (in person or online) and after we have received your brief.

We have perseverance. We love Kintsugi, the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold, silver, or platinum. We work, write and repair your web content until it is clear, clever, shareable and… Invincible.

We’d love to hear from you!
www.seocopywriting.ro/en/contact-us

Art by Milla von Luttich.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Are you a rebel writer?

“When a man is in doubt about this or that in his writing, it will often guide him if he asks himself how it will tell a hundred years hence.” – Samuel Butler coined the writing-in-rebellion term perfectly.

Almost two hundred years later, I would like to be a student at the Colleges of Unreason from Erewhon and apply for the study of hypothetics. To learn just to watch and notice and to “quiet my cleverness” to see the world with eyes wide open.

The science of hypothetics resides above us in a not-so-mythical nebula that hosts all of the marvelous things awaiting to be discovered, invented or written.

Keep it simple
Look at any concept or idea with baby eyes, allow your mind to travel and unravel more with the help of senses, not reason. The question to ask yourself is: ” How can you explain it to a seven-year-old?” And this is how you write it.

Do your due diligence
Prepare to become a miner for words. Imagine you are the keeper of a wordmine. It has secret galleries and dangerous passageways. You have to know what you are writing about so be prepared for a thorough research. We need to drill and excavate and blast through a huge amount of rock before we find a vein of gold. Research the industry, harvest the short tail and long tail keywords you wish to perform for your articles and SEO writing.

Write in your readers’ secret alphabet
I am in love with secret alphabets, this love especially shines in my poems and gives me happiness and freedom. Writing is a ladder to exploring new worlds and the nebula full of secret alphabets eager to be deciphered in order to invent new things and write new stories.

Don’t use weasel words
Start with the truest sentences that you know. Writers are the luckiest as new stories and new businesses bear the mark of their creativity and innovation.
At the first meeting with a copywriting client I keep in mind that people are stories on two legs, my job is to convince them to share their story or give me hints to start with. Beneath every business there is a real life story of passion and strive.

And last but not the least always keep in mind to:
“Use the time of a total stranger in such a way that he or she will not feel the time was wasted.” – Kurt Vonnegut

After gathering info, you are allowed to choose the most penetrating and exquisite words ever. The tall tale is yours … and ours.
“Beyond the age of information is the age of choices.” – Charles Eames

Art by Alexander Leydenfrost.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

A list of wounds

We are all broken flowers
We have seen the moon smiling
The waves crashing
The shimmer and thunder of springs
The blazing lightning of pain
When regluing the chinks in our hearts
a hundredfold again…

We have seen the tremble of a leaf
in mid-November
When it falls
and lies defeated
like giant spiky stones
we shuffle our feet on
and bleed…

How do you heal a wound?
First you burn it
in agonizing awe
Then you stitch it
with words in threads
that last
more than the last
Spring

© Iulia Halatz

Art by Vladimir Kush.

I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Anthology Volume I: Writings for the Sudden Denouement Literary Collective

These are no Great Songs of indifference
They are the Great Songs of out-of-time
and out-of-life
that light
this new dominion
which is the old…

29 petals of all the flowers
in the world
line up to write a map
draw sounds and borders
in as many secret alphabets
as breathing proof that

Language is not like the sun
heating and scorching
but like the moon
keeping secrets
and the arcane magic of the night
throwing stars
in the lilacs’ claws
till dawn.

Words are lamps
they shimmer in the vilest of places.
They make dreams
out of particles and matter.
The words in the
29 secret alphabets
burn for all.

© Iulia Halatz
Anthology Volume I: Writings from the Sudden Denouement Literary Collective


I am delighted that five of my poems were included in the Sudden Denouement Anthology Volume I. The anthology is now available on Amazon.com and Amazon.co.uk.

Stardust Business

My students once asked me if I would ever invest in stardust (at a business course). The question caught me a little offhand. But I said Yes. Provided I attach great value to the shiny star particles.

People buy for two reasons, to increase pleasure and to alleviate pain. These are words from my copywriting course, partly inspired by Sigmund Freud’s words. Simple as this, but not everybody can sell a dream…

Why would you buy stardust? For its attributes? It is golden, sticky, and shiny…Stardust is that “intangible product” with a promise labelled. Selling stardust is like selling services, which I have been doing for the past 5 years. It is like harvesting autumns, and pocketing the sun… So damn hard and so damn beautiful…You make-believe that the world is imperfect without your promise. As we already live in a world of perfect plenty. What is there more to want?

Can I sell stardust? “I wonder,…,if I could sell blessings?” – as deftly put by John Galsworthy in The Modern Comedy. You can sell anything provided it is backed up by shiny strong network of dust, forming the embodiment of your dream, or your organizational culture. Your culture is both sticky cobweb and maze. It must stick to your buyers’ hearts and make them ask for more…directions to get out of the maze. The mission is the story and the engine. It beacons and shines to those who see.

“Stuff your eyes with wonder… live as if you’d drop dead in ten seconds. See the world. It’s more fantastic than any dream made or paid for in factories.”
Ray Bradbury

What is the world made of?  “The real secret of magic is that the world is made of words, and that if you know the words that the world is made of, you can make of it whatever you wish.” – Terence McKenna  

See the world and read its texture, follow the wind and translate its whisperings. When days are grim, write few lines. When hope seems to have moved to another realm, write another story and listen to another human on quest for Better. When your soul disintegrates, assemble words to paint a picture that you can visit any time you want. Bring shiny warm words to the Moveable Feast I call writing.

“If the world is cold, make it your business to start fires” – Horace Traubel. Start a fire or at least gather wood each day. Do something different. Sing a credible song, play a beautiful tune. Attune people to your song. Leave them better than you found them.

© Iulia Halatz

Art – Stardust by Rob Gonsalves.

Myth and Mirth

“The poet Rilke looked at a statue of Apollo about fifty years ago, and Apollo spoke to him. ‘You must change your life,’ he said. When true myth rises into consciousness, that is always its message. You must change your life.
Ursula K. Le Guin ~ “Myth and Archetype in Science Fiction”

I look at Vincent van Gogh‘s zest and he spoke to me. “You must see the truth.”

I look at Michael Cheval‘s dance of color and he spoke to me. “You must believe in magic.”

I look at Remedios Varo‘s wild fire and she spoke to me. “You must acquiesce your dark side.”

 

 

Steal the sun

Steal the sun
With gilded sincerity.

Place it in your heart
with silvery fingers.
Touch lives with the same warmth.

If you do not have money to decorate your life with precious artifacts, decorate life with precious deeds and meaningful words. Words that speak to hearts and make them see the precious artifacts they are.