Tag Archives: ENHALA

Led By Scent – Where Stories Begin Before Words

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This month in writing:
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One of my latest articles on Fragrantica is about Andreas Wilhelm‘s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

“We tell ourselves stories in order to live.”- Joan Didion.

I attended Andreas Wilhelm’s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

This is a fascinating topic for me, as I always ask perfumers and others in the industry: What comes first? The notes or the story?

Until now, Hiram Green, Stephanie Bakouche, Tara Deraskhan, founder of NEH, MR Abdulla Ajmal, CEO of Ajmal Group, and Ștefan Răduț, creative director of Romanian brand Caeleste Parfums, have answered this question…

As an internationally renowned perfumer, Andreas Wilhelm stands for creativity, precision, and reliability when it comes to developing unique fragrance compositions. His expertise goes far beyond classic perfumes: He creates fragrance solutions that elevate brands and products to a new level – from exclusive perfumes and unique room fragrances to artistic scent installations and bespoke fragrance compositions for personal care, detergents, and other categories. – Perfume.Sucks.
Now, it is time for Andreas to tell us more about the stories that breathe before their words come alive.

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Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Led-By-Scent-Where-Stories-Begin-Before-Words-24858.html

Photos by the author.

Colors of ENHALA – Part 2

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This year in writing: Colors of ENHALA – Part 2

ENHALA was truly lovely and captivating. What I liked most was the enthusiasm radiating from everyone and everything, along with the vibrant mix of colors and joyful people. Sometimes, life shifts from strict individuality to a contrasting tendency. It resembles the atmosphere of a colorful painting, which, as a whole, forms a dazzling arrangement. It felt like living in that painting during the event.

It felt a protected place full of joy and the vibration of new things yet to be discovered. It was a sea of calm yet bustling activity. I loved it. Like medicinal, comfortable vanilla, and boozy and ambery notes all over…

The show took place in three spaces; two were adjacent to the huge Gringotts lobby, and another one was in a very lovely room on the first floor. I have participated in other events in the same space.

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Read the full article below!

IULIA HALATZ PERFUME WRITER

https://www.fragrantica.com/news/Colors-of-ENHALA-Part-2-24635.html

Photos by me and with me.

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

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Enjoying the first perfumery show in Bucharest… and writing … and taking photos… 🤍🩵💚

Colors of ENHALA, The First Perfumery Event in Bucharest – Part 1

The venue for this first fragrant event has been beautifully selected: the Marmorosch, a historic building in Bucharest that once served as the headquarters of the Marmorosch Blank Bank.

The Marmorosch Blank Bank Palace was built between 1915 and 1923, in a neo-Romanian style, with Byzantine and Gothic influences. The building is listed as a historical monument in Bucharest. The construction was commissioned by Marmorosch Bank, Blank & Co., one of the most important Romanian banking institutions of the 1920s, owned by Iacob Marmoroch and Mauriciu Blank.

Article below!

https://www.fragrantica.com/news/Colors-of-ENHALA-The-First-Perfumery-Event-in-Bucharest-Part-1-24614.html
Enjoy!
Photos by me!


ENHALA: The First Fragrance Exhibition In Bucharest, 6 – 8 March

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ENHALA: The First Fragrance Exhibition In Bucharest, 6 – 8 March

The first fragrance exhibition in Bucharest, Romania, will take place at The Marmorosch hotel from the 6th to the 8th of March 2026.

Designed for connoisseurs, collectors, and curious minds, ENHALA invites its guests to explore scent as an art form – Refined. Intimate. Unforgettable

See you there!

More details in the article below!

https://www.fragrantica.com/news/ENHALA-The-First-Fragrance-Exhibition-In-Bucharest-6-8-March-24509.html

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IULIA HALATZ FRAGRANCE WRITER