Tag Archives: Fragrantica editor

Led By Scent – Where Stories Begin Before Words

This month in writing:
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One of my latest articles on Fragrantica is about Andreas Wilhelm‘s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

“We tell ourselves stories in order to live.”- Joan Didion.

I attended Andreas Wilhelm’s workshop at ENHALA in Bucharest in March 2026 on storytelling in the perfumery industry.

This is a fascinating topic for me, as I always ask perfumers and others in the industry: What comes first? The notes or the story?

Until now, Hiram Green, Stephanie Bakouche, Tara Deraskhan, founder of NEH, MR Abdulla Ajmal, CEO of Ajmal Group, and Ștefan Răduț, creative director of Romanian brand Caeleste Parfums, have answered this question…

As an internationally renowned perfumer, Andreas Wilhelm stands for creativity, precision, and reliability when it comes to developing unique fragrance compositions. His expertise goes far beyond classic perfumes: He creates fragrance solutions that elevate brands and products to a new level – from exclusive perfumes and unique room fragrances to artistic scent installations and bespoke fragrance compositions for personal care, detergents, and other categories. – Perfume.Sucks.
Now, it is time for Andreas to tell us more about the stories that breathe before their words come alive.

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Please find the full article below.

Enjoy!

https://www.fragrantica.com/news/Led-By-Scent-Where-Stories-Begin-Before-Words-24858.html

Photos by the author.

2026 in Writing: The Month of Love

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This Year In Writing
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💥 The Month Of Love: Perfume Selection

One of my latest articles on Fragrantica discusses love translated into fragrances (or the other way around …)

One must still have chaos in oneself to be able to give birth to a dancing star.
–Friedrich Nietzsche

Yes, I am of the opinion that love is sweet turbid chaos. I have this in mind when discussing the celebration of love in my country too.

The power of love is unparalleled. It should be honoured every day, not just in February. I believe love and perfumery share magical abilities that can only be destroyed by the passage of time.

We cherish love in Romania on February 24th, when we celebrate Dragobete, our Valentine’s Day. Dragobete comes from the word “Dragoste,” the Romanian word for love.

Dragobete, the god of youth, joy, and love, has ancient origins. Dragobete, the patron of love and good disposition, was also known as the “Head of Spring,” the “Son of Baba Dochia,” “St. John of Spring,” or “the fiancé of the birds” in Romanian popular tradition, and was associated with the ancient gods of love. The holiday of love was celebrated in Romanian villages through several ritual practices that marked the end of winter and the beginning of spring, when people resonate with the rebirth of nature.

Full article below!

https://www.fragrantica.com/news/The-Month-Of-Love-Perfume-Selection-24531.html

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!
✨PS: If you want to work with me, book a preliminary free session, or ask me a question, please call or write:
📞0040722841053
💻iuliahalatz@gmail.com
💻englezadeafaceri@gmail.com

IULIA HALATZ FRAGRANCE WRITER

Art – George Henry Boughton

This Year In Writing: VLAD by Filippo Sorcinelli

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This Year In Writing:
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💥VLAD by Filippo Sorcinelli: Review

VLAD is the new fragrance by Filippo Sorcinelli, launched as a collaboration with Niche Parfumerie.

’A great writer of fiction both creates—through acts of imagination, through language that feels inevitable, through vivid forms—a new world, a world that is unique and individual, and responds to a world, the world the writer shares with other people but is unknown or misknown by still more people, confined in their worlds.’ -American writer, filmmaker, and intellectual Susan Sontag (1933-2004).

I guess this definition aptly incorporates the fragrant story of VLAD. It creates a new world and responds to a world full of unseen and unsung wonders. Filippo Sorcinelli, with clear-sighted authenticity, both illuminates and darkens one of Romania’s greatest myths.
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Full article below!
https://www.fragrantica.com/news/VLAD-by-Filippo-Sorcinelli-Review-24359.html

Photos by me in #Azuga

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

2025 In Writing: Tonka Latte Parfums Dusita

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2025 in writing:
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💥Tonka Latte Parfums Dusita: The Great Expectations of Paris Mornings

Tonka Latte is not a typical Dusita fragrance and is a challenging gourmand, in my opinion.

It makes me think of the most beautiful spring mornings when the air is so light that it touches the very white clouds in the big blue sky.

Tonka Latte has impressed me so much, and I maintain my opinion that whether the fragrances capture faraway lands or modern landscapes, there is an achingly beautiful, unmistakable continuity in Pissara’s outstanding creativity, which always speaks to the imagination of the wearer.

Read the full article: https://www.fragrantica.com/news/Tonka-Latte-Parfums-Dusita-The-Great-Expectations-of-Paris-Mornings-22756.html.

Check out my article about Fragrances And First Dates: https://blog.seocopywriting.ro/2025/06/07/fragrances-for-first-dates/.

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

IULIA HALATZ PERFUME WRITER

2025 In Writing: My Escape Fragrance

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2025 in writing:
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One of my articles on Fragrantica discussed My Escape Fragrance:

“What a strange thing!
to be alive
beneath cherry blossoms.”
― Kobayashi Issa, Poems

The inspiration for this article came from Jane Eyre by Charlotte Brontë and her escape book. My escape book was a book of stories and fairytales from Asia. I do not have it anymore. I suspect that it was borrowed, or someone took it from our library. That book made me travel more than once. I felt like living in those pages covered with words and amazing Asian-inspired drawings. I suspect that is why I love the art of Kawase Hasui.
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I have chosen Fragaria Creed because it embodies the harshness of my childhood springs, followed by a rushed summer. The air was often too heavy to breathe, and a sadness lingered in the harsh sunlight over the last patches of snow. I didn’t concern myself with these feelings back then, as I was eagerly awaiting the first fragrant blooms. Since then, every spring, I choose a tree to observe its transformation from barren brown twigs into a white-pinkish cloud.”

Please find the full article below!

Enjoy!

https://www.fragrantica.com/news/My-Escape-Fragrance-23675.html
Art – Kawase Hasui, Kishou Nishi-Izu, A view of Fuji from the Izu peninsula south of Tokyo, 1937

Farmacia SS. Annunziata 1561 Launches Citrus Paradisi

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Facebook reminded me of this article written for Fragrantica in 2023:

History meets perfumery and a beautiful place to visit in Florence: Farmacia SS. Annunziata 1561

The smell of a perfume may evoke a wide range of feelings. It’s like wearing a fragment of a dream or a piece of memory. The fascinating world of scents is waiting for your discovery at the historic Farmacia SS. Annunziata 1561. Sublime, strong, and exclusive fragrances are born through the union of carefully selected valuable essences, much like your own unique personality.

Enjoy the full article below!

https://www.fragrantica.com/news/Farmacia-SS-Annunziata-1561-Launches-Citrus-Paradisi-17639.html

IULIA HALATZ PERFUME WRITER

Fragrances For Blue Monday

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Facebook reminded me of this article written for Fragrantica in 2024.

I have embarked on this delightful endeavor of Monday perfumes, not necessarily because I perceive Mondays as difficult, as I am passionate about all my job(s). Rather, I need a jet engine sometimes to spin more ideas and solutions for the issues that everybody asks me about from early morning on the first business day of the week.

However, today happens to be the infamous Blue Monday, which means we might all benefit from a delightful dose of joy and positive energy.

Blue Monday is the name given to a day in January (typically the third Monday of the month) said by a UK travel company, Sky Travel, to be the most depressing day of the year. The concept was first published in a 2005 press release from the company, which claimed to have calculated the date using an “equation.” It takes into account weather conditions and thus only applies to the Northern Hemisphere.

The fragrances presented below are, indeed, the fragrances that have illuminated my Mondays over a period of time.

Some of the fragrances that I selected for the Blue Monday of 2024 are: Moonlight in Chiangmai Parfums Dusita, Chanel No 5 Eau de Parfum Chanel, Idôle Lancôme, Symphonium Xerjoff, Roses on Ice By Kilian.. .

Enjoy the full article below!

https://www.fragrantica.com/news/Fragrances-For-Blue-Monday-19604.html

IULIA HALATZ PERFUME WRITER

La mulți ani, România!

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Romania is a vast garden surrounded by lush forests, where seasons change, swept away by the winds, and people used to live in perfect harmony with the changing surroundings.

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That is the Romanian essence: gorgeous, daring, perilous, and mysterious… What I like is its unpredictability and the fact that we still live close to natural landscapes. At my house in Transilvania, I feel like the forests are clinging to my window. And they sparkle in hues of gold and silver, depending on the part of the day. And the shepherds still guard the sheep, grazing and moving by the forest’s side, as they have been doing for centuries.

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Romania’s land area is 92,046 square miles, with the majority of it made up of mountains and undulating hills covered in thick forests. The Carpathian Mountains form Romania’s northern border, while the Danube River runs through the country’s south. There are several lakes in Romania. Lake Razelm, located near the Black Sea and regarded as one of Europe’s most beautiful natural lakes, is one of them. There are also several well-known national parks, including Retezat National Park, which contains some of Central Europe’s few unique alpine habitats.

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– Excerpts from my article about Romania that I have written for Fragrantica:
Scents of Romania: Peony, Honeysuckle, Narcissus and Mystery

Photo: Hosman village with daffodil field and snowy mountains, Transylvania, Romania

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

La mulți ani, România!

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La mulți ani, România!

”Romania is a prolific country for a pandemonium of artistic expression, starting with literature, the fine arts, and lately, the art of perfumery. Because, even though we no longer live on these plains, the original Romanian soul feels solidarity with these geographical views in its eternal depths, and we keep a faint heavenly recollection of them in a sorrowful corner of our hearts.”

– Excerpt from my article on Fragrantica.com:
Adi Ale Van’s Universe: Contemplating Eternity

Art – Nicolae Grigorescu, one of the founders of modern Romanian painting. Fair use

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✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist

Pitti Fragranze, Florence 2025

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More Pitti Fragranze pictures 🤍⚡️💖📝

A brief but intense exploration into the heart of niche fragrances.

As I already mentioned in my Fragrantica pieces, I appreciated the bold and invigorating design of the fragrance booths. On top of some amazing fragrant sensations.

Check out my articles in the comments!

Some booths at Pitti Fragranze are worthy of the museum of modern design.

Read more about Pitti Fragranze: https://blog.seocopywriting.ro/2025/09/17/colors-of-pitti-fragranze-2025/.
……………………………..
✨Hi, I am Iulia,
#Englishcoach, #copywriter, #editor, #premiumlegalEnglishteacher, #chieffairytalerofficer, #CertifiedTranslator, #journalist
💥My job is to find the best words for you to become badass lawyers, solicitors, CEOs, CFOs, legal experts, CTOs, insolvency practitioners, developers, business professionals, entrepreneurs, financiers, and more.
💥Your friendly teacher of all things under the sun: legalese, business, finance, marketing, copywriting, and creative writing.
💥We can work together to craft your personalized content, polish your English-speaking skills, and secure your place in the sun.
⚡️Without excellent English, there’s no path forward!